The Hustle vs Dupple: newsletter advertising for B2B tech
The Hustle (owned by HubSpot Media) is a broad business/entrepreneur newsletter with millions of subscribers. Dupple runs Techpresso (550K B2B tech) plus 4 other verticals. Both are credible placements — the fit depends on whether your ICP is generalist business or specialized tech.
Side by side
The Hustle vs Dupple
| Criteria | The Hustle | Dupple |
|---|---|---|
| Positioning | Business / entrepreneur generalist | B2B tech vertical, specialist |
| Audience size | 2.5M+ daily subscribers | 550K Techpresso + 4 vertical newsletters |
| Audience fit | Broad business, entrepreneur-leaning | 37% exec/founder, tech-focused |
| Sponsored units | Primary ads, custom content | 12 formats from $200 backlink to $42K pack |
| Pricing floor | High (typically $15-$25K+ entry) | $200 Backlink, $1,100 Spotlight |
| Done-for-you copy | Available as add-on | Included free on every placement |
| Corporate-domain report | Not standard | Standard on every campaign |
| Best for | Mass-market B2B, financial services, consumer tech | B2B SaaS, devtools, AI, security, fintech |
Decision
When to pick what
Pick The Hustle if
You sell to generalist business/entrepreneur buyers, have $20K+ budget to commit, and want mass awareness rather than specialist targeting.
Pick Dupple if
You sell B2B tech, want specialist audience targeting, need corporate-domain ABM data, or have less than $5K to test before committing.
Run both
Many brands run The Hustle for reach + Dupple for tech-specific depth + ABM output. They complement rather than compete.
See Dupple pricing
Compare our Frequency Packs against The Hustle's equivalent quarterly commitment.
Get Dupple quote