B2B newsletter advertising, explained
Newsletter advertising is the B2B channel where opt-in audience, editorial trust, and corporate-domain reporting compound into low CPCs for tech buyers. This guide covers every format, pricing model, measurement approach, and Dupple's own campaign benchmarks. Dupple operates Techpresso, the 780K-subscriber flagship.
930K+
Subscribers
37%
Open rate
$1.24
Lowest CPC
3 max
Ads per issue
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Why newsletters
The three mechanics that make newsletter advertising work
Self-selected audience
Subscribers opted in. They chose to receive the newsletter. Your ad reaches an audience already filtered for your category, unlike programmatic or LinkedIn broadcasts.
Editorial trust transfer
Ads read alongside content the subscriber trusts. Placement inside a publication they rely on earns borrowed credibility you can't buy on display.
Corporate-domain reporting
Premium publishers like Dupple share the corporate domains that clicked each campaign. One placement becomes months of ABM fuel.
Formats
Every newsletter ad format, explained
Four core formats plus custom options. Pick by campaign goal.
Primary Ad →
$4,000 per placement
600 to 1,500 unique clicks
First placement, co-branded header, full image, editorial copy, 1-2 trackable links.
Spotlight Ad →
$1,300 per placement
200 to 300 unique clicks
Second placement. Ideal for testing audience fit at low cost.
Dedicated Send →
$24,000 per send
1,000 to 3,000 unique clicks
Standalone email to the full list. 100% share of voice.
Native Advertorial →
Quoted per campaign
Written by our team
Sponsored editorial piece written by our team in the newsletter voice.
Backlink Placement →
$400 per link
Permanent, indexed
Contextual mention inside an existing article. Indexed by Google + AI search.
Volume discount
Quarterly cadence with free add-ons. Starter, Growth, Scale tiers.
2026 benchmarks
Real CPC, CPM, and CPL numbers
Figures from the Techpresso case studies (past campaigns) and the Dupple Media Kit 2026.
| Metric | Dupple, Techpresso |
|---|---|
| Cost per click | $1.00 to $3.00 across past campaigns |
| CPM | $2.40 to $15.00 across past campaigns |
| Click-through rate | 1% to 2% (media kit) |
| Open rate | 37% average |
Deep dive guides
Everything you need to plan a campaign
Newsletter advertising cost 2026
What you actually pay by format and list size.
CPM benchmarks B2B
Typical CPM, CPC across B2B verticals.
Measure sponsorship ROI
Attribution frameworks and what to ask publishers.
Lead generation playbook
Ad formats, landing pages, 48-hour launches.
Best B2B newsletters 2026
15 B2B newsletters ranked by audience and pricing.
Campaign case studies →
Real results: Intel, Intercom, HubSpot, ElevenLabs, DigitalOcean.
Reach 930K+ B2B buyers
Rates are on the advertise page. Audience fit and expected CPC for your category, delivered within 24 hours.
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