B2B newsletter advertising, explained
Newsletter advertising is the B2B channel where an opt-in audience, editorial trust and corporate-domain reporting meet. This guide covers every format, how it is priced, what to expect and how to measure it. Dupple operates Techpresso, the 800K-subscriber flagship.
- 960K+ subscribersAcross six daily newsletters.
- 37% open rate on TechpressoAverage open rate, as of November 8, 2026.
- Few sponsors per issueMaximum 3 sponsors per issue.
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Why newsletters
Three mechanics that make newsletter advertising work
What sets the channel apart from a feed.
Self-selected audience
Subscribers opted in to receive the newsletter, so your ad reaches people who chose the topic.
Editorial trust
The ad reads alongside content the subscriber chose to read, inside a publication they rely on.
Corporate-domain reporting
Dupple's campaign report lists the corporate domains that clicked, so your sales team can work that list.
Formats
Every newsletter ad format, explained
Pick by campaign goal. Rates are in the media kit.
Native Advertorial
Quoted per campaign
A sponsored editorial piece written by the team in the newsletter voice.
Starter, Growth and Scale packs bundle Primary and Spotlight Ads. Rates for every format are in the media kit. The formats guide shows what each includes.
2026 benchmarks
What to expect, with sources
Figures from the Techpresso case studies (past campaigns) and the Dupple Media Kit 2026.
Unique clicks 600 to 1,500 unique clicks
Per Primary Ad on Techpresso, from the media kit.
Click-through rate 1% to 2%
Techpresso, from the media kit.
Open rate 37%
Techpresso average open rate.
Primary Ad clicks 600 to 1,500 unique clicks
Expected unique clicks per placement, from the media kit. Not a guarantee.
Deep dive guides
Everything you need to plan a campaign
Rates, results, measurement and playbooks.
Newsletter advertising rates
Every placement and pack, priced from the media kit.
Newsletter advertising statistics
Subscriber counts, open rates and campaign benchmarks.
Measure sponsorship ROI
Attribution frameworks and what to ask publishers.
Lead generation playbook
Ad formats, landing pages, campaign launches.
Best practices playbook
What to write, what to build and what to watch, by objective.
Campaign case studies
Real results: Intel, Intercom, HubSpot, ElevenLabs, DigitalOcean.
Reach 960K+ B2B buyers
Rates are on the advertise page. Tell us your goal and a person replies within 24 hours.
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