Cybersecurity advertising that reaches CISOs and security teams
Updated
Advertise in Cyberpresso, our daily cybersecurity newsletter, whose readers include CISOs, security engineers, SOC analysts and IT & risk leaders. Add Techpresso for broader tech reach.
- Kickoff callYour goals
- Goes liveYour date
- Full reportOpens, clicks
Get pricing in 24h
Quick answer
Dupple sells cybersecurity advertising in Cyberpresso, its daily newsletter for CISOs and security teams. Placements and packages have fixed prices in the media kit; Lead Generation is paid per click or per lead. Apply with the form; we reply within 24 hours.
We do not promise a citation, a ranking or traffic.
Cyberpresso
29K+ subscribers: CISOs, security engineers, SOC analysts, IT & risk leaders.
Few sponsors per issue
Maximum 3 sponsors per issue.
Companies that engaged
Reports list the corporate domains that engaged.
Who you reach
From the CISO to the SOC analyst
Follow the audience to the newsletter that reaches it, then to the placements you can buy.
Who reads
Where they read
What you can run
Who reads
Cyberpresso
29K+ subscribers · 31% open rateOur dedicated security newsletter: cybersecurity news and threat intelligence, daily.
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Who reads
Techpresso
800K+ subscribers · 37% open rateOur broad tech and AI newsletter. A fit for developer-security tools and platform plays.
What you can run
- Primary Ad, top of the email
- Spotlight Ad, mid-newsletter
- Dedicated Send, 100% your brand
- Quick Link, short native text links
Who reads
Devshot
31K+ subscribers · 32% open rateA fit for DevSecOps and AppSec tools aimed at engineering teams.
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most.
At a glance
Where should a cybersecurity company advertise?
| Option | Who it reaches | What you book | How you pay |
|---|---|---|---|
| Cyberpresso | CISOs, security engineers, SOC analysts, IT and risk leaders. 29K+ subscribers | Primary Ads, Dedicated Sends and weekly packages | Fixed price, in the media kit |
| Techpresso | Tech professionals and executives. 800K+ subscribers | Primary Ad, Spotlight Ad or Dedicated Send | Fixed price, in the media kit |
| Lead Generation | New subscribers, filtered by role, job level, industry and company size | Your offer, shown right after signup | Per click (CPC) or per lead (CPL) |
| Content placement | Readers of a dupple.com article | A contextual link, no citation promised | Paid placement, rates in the media kit |
How a campaign runs
From kickoff to final report
A dedicated team runs every campaign. It is not a self-serve ad platform.
Kickoff call
We align on your goals, the security roles you want to reach and what success looks like.
We pick the fit
We recommend the placement and the newsletter that fit your target.
Copy review
Our team refines your copy so it reads native to the issue.
Live on your date
Your ad runs on the date you choose, after you approve the copy.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Placements
Where your ad sits in a Cyberpresso issue
Cyberpresso sells top-of-the-email Primary Ads, Dedicated Sends and weekly packages.
Primary Ad
The top of the email, Monday to Saturday.
Dedicated Send
A standalone email that is 100% your brand.
One week
6 Primary Ads, Monday to Saturday, plus a Sunday send that is 100% your brand.
Two weeks
12 Primary Ads and 2 Dedicated Sends, 2 x Monday to Sunday.
Pricing is fixed and shared upfront. Send the form above and we reply within 24 hours.
Reporting
Know which companies engaged
Opens, clicks and CTR
The core numbers for every placement.
Benchmarks
The report comes with benchmarks for your campaign.
Corporate domains
The companies that engaged, ready to hand to your sales team.
Categories that fit
Security products we place
EDR / XDR / MDR
Endpoint protection, extended detection, managed detection and response.
SIEM & SOAR
Log aggregation, correlation and automation.
Identity & Access
SSO, MFA, passwordless and PAM.
Cloud & app security
CSPM, CNAPP, SAST/DAST and secret scanning.
GRC & compliance
SOC 2, ISO, HIPAA and PCI automation.
Threat intel & DFIR
Threat intelligence feeds, incident response and forensics.
FAQ
Security advertising FAQ
Straight answers on newsletters, cost, timing and reporting.
Where should a cybersecurity company advertise?
Start with Cyberpresso, our daily cybersecurity newsletter. Add Techpresso for broader tech reach, or Lead Generation to pay per click or per lead. We do not promise a citation, a ranking or traffic.
How much does it cost?
Cyberpresso and Techpresso options have a fixed price per placement or package, listed in the media kit. Lead Generation bills per click or per lead. There is no minimum budget.
How do I reach CISOs and security teams?
A Primary Ad or a Dedicated Send in Cyberpresso reaches CISOs, security engineers, SOC analysts and IT and risk leaders. The security leaders audience page covers that audience. These roles are who the media kit lists as Cyberpresso readers, not verified job titles.
Which newsletter should a security vendor pick?
Cyberpresso is the dedicated security newsletter, so it comes first. Techpresso reaches a broader tech audience, and Devshot reaches engineers. We pick the fit at kickoff.
Can a cybersecurity company pay per lead instead of per placement?
Yes. Dupple Lead Generation shows your offer to new subscribers right after signup, filtered by role, job level, industry, company size and country. You pay per click or per lead.
What does the campaign report show?
Each report shows opens, clicks, CTR, benchmarks and the corporate domains that engaged. A domain shows that people at the company engaged, not that it is ready to buy. Past campaigns are on the case studies page.
How far ahead should I book?
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates early. Your ad runs on the date you choose, after you approve the copy. We reply within 24 hours.
Reach security buyers who read newsletters, not ads
Tell us about your product. We'll come back with a placement plan and pricing within 24 hours.
Get pricing