Comparison
Paved vs Dupple: marketplace vs direct publisher for newsletter ads
Paved is a marketplace aggregating 700+ newsletters. You pick from a catalog, bid for placements, get CPM or CPC pricing via auction. Dupple is a direct publisher running Techpresso + 4 verticals, fixed-price placements, done-for-you copy, and corporate-domain reporting. The tradeoff is breadth vs depth.
Side by side
Paved vs Dupple
| Criteria | Paved | Dupple |
|---|---|---|
| Product | Marketplace (700+ newsletters) | Direct publisher (Techpresso + 4 verticals) |
| Breadth | Very wide, many verticals | Focused on B2B tech |
| Quality control | Varies by publisher | Single editorial standard across all our newsletters |
| Pricing | CPM/CPC, auction-based | Fixed $200-$42K published rates |
| Copy production | You write | Our editors write free |
| ABM data | Varies, not standard | Corporate-domain report on every campaign |
| Best for | Broad reach across many niches | Focused tech pipeline + ABM enrichment |
Test direct-publisher placement
$5,500 for 5 Techpresso Spotlights is the cheapest credible test.
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