The 15 Best B2B Newsletters to Advertise in (2026 Ranking)

Trusted by 500,000+ Techpresso subscribers · 426 AI tools reviewed · Editorial team

Written by Louis Corneloup

Founder at Dupple — covering AI tools and strategies for 500K+ readers. Reviewed by our editorial team.

April 24, 2026 · Updated April 2026

4 min read

Short answer: the B2B newsletters that consistently deliver the lowest CPCs and highest-quality audiences in 2026 are Techpresso (550K tech pros), Morning Brew (4M generalist business), TLDR AI (5M+ tech), The Hustle (2.5M business), Lenny's Newsletter (600K PM), and a dozen specialist verticals worth knowing about. Ranking below is based on audience quality, pricing transparency, reporting depth, and real campaign CPCs we've seen across 60+ B2B SaaS advertisers.

How we ranked

Audience fit for B2B tech: opt-in, engaged, US/EU leaning
Pricing transparency: published rates vs. "request a quote" black boxes
Format variety: primary ads, spotlights, dedicated sends, advertorials, etc.
Reporting: corporate-domain reports, CPM/CPC disclosure, benchmarks
Real CPC from recent campaigns: what advertisers actually pay

Quick comparison: 15 B2B newsletters at a glance

Subscriber counts are the newsletters' own publicly reported figures; CPC ranges reflect what advertisers typically pay for B2B placements. Use this to shortlist by audience size and budget, then read the detail below.

#	Newsletter	Subscribers	Open rate	Typical CPC	Best for
1	Techpresso (Dupple)	550K	38-40%	$1-$3	B2B SaaS, AI, devtools, fintech, security
2	Morning Brew (+ network)	4M / 7M network	40%+	$5-$15	Brand awareness at scale
3	TLDR (AI/DevOps/InfoSec)	5M+ network	40%+	$3-$8	Tech generalist, multi-vertical
4	The Hustle	2.5M+	40%+	$4-$10	Entrepreneur-leaning B2B
5	Lenny's Newsletter	600K+	50%+	$5-$12	PM tools, product analytics
6	Ben's Bites	150K+	45%+	$3-$7	AI products, generative tools
7	The Rundown AI	800K+	40%+	$4-$9	AI/ML audiences
8	Superhuman AI	700K+	40%+	$4-$9	AI productivity tools
9	Dense Discovery	40K+	50%+	$6-$12	Design, creative, indie
10	The Neuron	500K+	40%+	$4-$8	AI-adjacent tech buyers
11	Refind	200K+	35%+	$3-$7	Category-specific sponsorships
12	Exploding Topics	400K+	35%+	$4-$9	Trend-curious marketers, founders
13	Marketing Brew	350K+	40%+	$5-$11	Martech, marketing tools
14	Data Elixir	50K+	40%+	$4-$8	Data engineering, analytics
15	Pragmatic Engineer	100K+	50%+	$6-$14	Engineering leaders

The pattern: the largest lists (Morning Brew, TLDR, The Hustle) win on raw reach but charge $5-$15 CPC. Mid-sized specialist lists (Techpresso, Ben's Bites, Data Elixir) deliver $1-$5 CPC because the audience self-selected into a narrow buyer profile. For most B2B SaaS advertisers, a specialist list at a $2 CPC beats a generalist at $10.

Techpresso (Dupple)

Subscribers: 550K
Open rate: 38-40%
Typical CPC: $1-$3
Primary Ad price: $3,500
Best for: B2B SaaS, AI, devtools, fintech, security

Flagship Dupple newsletter. Daily AI + tech briefing. 37% exec/founder audience. Case studies include DigitalOcean at $1.70 CPC, Intercom at $2 CPC over 10 placements, HubSpot at $1.24 CPC. Corporate-domain reporting on every campaign.

Morning Brew (+ sister newsletters)

Subscribers: 4M+ flagship, 7M+ network
Open rate: 40%+
Typical CPC: $5-$15
Best for: Brand awareness at scale, consumer-leaning B2B

Generalist business audience with multiple vertical brews (Marketing, Retail, HR, IT, Healthcare). Premium pricing, high min spend.

TLDR (incl. TLDR AI, TLDR DevOps, TLDR InfoSec)

Subscribers: 5M+ across network
Open rate: 40%+
Typical CPC: $3-$8
Best for: Tech generalist, multi-vertical

Strong developer and tech audience. Vertical sub-newsletters let you narrow. See our TLDR vs Dupple comparison.

The Hustle (HubSpot Media)

Subscribers: 2.5M+
Open rate: 40%+
Best for: Entrepreneur-leaning B2B, consumer fintech

Owned by HubSpot post-acquisition. Broad business audience, high min spend, premium positioning. See our The Hustle vs Dupple.

Subscribers: 600K+
Open rate: 50%+
Best for: PM tools, product analytics, careers

Paid Substack + free newsletter. Premium PM audience. Sponsorships book 6-12 months out.

Ben's Bites

Subscribers: 150K+
Open rate: 45%+
Best for: AI products, generative tools

Daily AI newsletter. Tight AI-buyer audience, competitive placement market.

The Rundown AI

Subscribers: 800K+
Open rate: 40%+
Best for: AI/ML audiences

One of the fastest-growing AI newsletters 2024-2026.

Superhuman AI

Subscribers: 700K+
Best for: AI productivity, workplace AI tools

Dense Discovery

Subscribers: 40K+
Best for: Design, creative tools, indie hackers

Premium design audience. High quality-to-quantity ratio.

The Neuron

Subscribers: 500K+
Best for: AI-adjacent tech buyers

Refind

Subscribers: 200K+
Best for: Category-specific sponsorships

Exploding Topics

Subscribers: 400K+
Best for: Trend-curious marketers and founders

Marketing Brew

Subscribers: 350K+
Best for: Marketing tools, martech

Owned by Morning Brew. Focused marketing audience.

Data Elixir

Subscribers: 50K+
Best for: Data engineering, analytics

Niche data-practitioner audience. Lower volume, higher conversion rate.

Pragmatic Engineer

Subscribers: 100K+
Best for: Engineering leaders, platform engineering

Paid Substack. Engineering manager / director audience.

Security: Risky Business, Return on Security, Krebs (display-only)
Developer-niche: Pointer, Bytes, JavaScript Weekly, Console Dev
Finance/Fintech: Fintech Brainfood, Popular Fintech, This Week in Fintech
Sales/GTM: Pavilion, RevGenius, Sales Hacker

How to pick

Match ICP to newsletter. Don't sponsor a generalist list if your product sells to security practitioners.
Start with a test budget. $5-10K to validate CPC before committing to Frequency Packs.
Prioritize corporate-domain data. Newsletters that share this info (Dupple does) unlock ABM value.
Book 4-8 weeks ahead. Top placements fill fast, especially in Q4.

For benchmarks, see our newsletter advertising cost guide and CPM benchmarks.

Get Techpresso pricing

If Techpresso fits your ICP, talk to our team. We'll send format fit + expected CPC within 24 hours.