Newsletter Advertising Rates (October 2026)
What each Dupple newsletter placement is, what it includes and how many unique clicks to expect. Rates for every format are in the media kit, and a person replies within 24 hours.
- Rates in the media kitEvery format and its rate is in the Dupple Media Kit 2026.
- Few sponsors per issueMaximum 3 sponsors per issue.
- No minimum budgetTest one placement, then scale.
Techpresso
Techpresso placements and expected clicks
Techpresso is Dupple's flagship newsletter, with 790,000+ subscribers and a 37% average open rate. Every campaign comes with an onboarding call, a copy review and performance reporting.
Primary Ad
Price in the media kit
Expected 600 to 1,500 unique clicks. The first sponsored placement, top of the email.
Spotlight Ad
Price in the media kit
Expected 200 to 300 unique clicks. The second sponsored placement, mid-newsletter.
Dedicated Send
Price in the media kit
Expected 1,000 to 3,000 unique clicks. A standalone email, 100% your brand.
The click ranges are the media kit's expected unique clicks per placement, not a guarantee. Real placements and their unique clicks are on the case studies page.
Packs
Frequency packs
Packs bundle Primary and Spotlight Ads for consistent presence in front of the audience. Pack rates are in the media kit.
Starter Pack
4 Primary Ads and 2 Spotlight Ads
Growth Pack
8 Primary Ads and 6 Spotlight Ads
Scale Pack
12 Primary Ads and 10 Spotlight Ads
Specialist newsletters
Packages for the five specialist newsletters
Cyberpresso (28,000+ subscribers), MarketingShot (35,000+), Devshot (30,000+), Finpresso (31,000+) and AIpresso (28,000+) use the same packages, with at most three sponsors per issue.
Primary week Package
Includes 6 Primary Ads, Monday to Saturday, plus a Sunday send that is 100% your brand.
Dedicated Send Package
Includes a Dedicated Send, 100% your brand.
Primary and Dedicated Package
Includes 6 Primary Ads and 1 Dedicated Send, Monday to Sunday.
Two weeks Package
Includes 12 Primary Ads and 2 Dedicated Sends, 2 x Monday to Sunday.
There is no minimum budget. Package rates are in the media kit. Formats that are not on the rate card, such as lead magnets, are quoted per campaign.
Buying tips
How to compare newsletter ad quotes
Five checks that make two quotes comparable.
Compare cost per unique click Check 1
A cheaper slot on a smaller list can cost more per click than a dearer slot on a bigger one.
Ask what the price includes Check 2
Check whether the onboarding call, the copy review and the performance report are in the price. At Dupple they are.
Ask for proof of the list Check 3
Reputable publishers show the subscriber count and open rate from their email platform.
Count the sponsors in an issue Check 4
Dupple caps it at three per issue.
Judge a campaign over weeks Check 5
A click is not a sale. Track UTM-tagged clicks and the pipeline they create.
FAQ
Frequently asked questions
Straight answers on what buyers ask most.
How much does it cost to advertise in Techpresso?
Rates for the Primary Ad, Spotlight Ad, Quick Link and Dedicated Send are in the Dupple Media Kit 2026. Request it and a person replies within 24 hours.
What is the cheapest way to start?
There is no minimum budget. Most brands test with a Quick Link or a Spotlight Ad before booking a pack. The media kit has the rate for each.
What do the other Dupple newsletters cost?
Cyberpresso, MarketingShot, Devshot, Finpresso and AIpresso sell packages built around six Primary Ads plus a Sunday brand send, a Dedicated Send, and larger combinations. The media kit has the rate for each package.
Are the expected clicks guaranteed?
No. The media kit gives an expected range of unique clicks per placement. Real placements and their unique clicks are on the case studies page.
How soon can an ad run?
Your ad runs on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Get the Dupple media kit
Audience demographics, rates and engagement data are in the media kit. Request it and a person replies within 24 hours.
Get the Dupple rate card