Primary Ad: the top-of-newsletter placement in Techpresso
The Primary Ad is Dupple's highest-converting newsletter format. First sponsored placement in the issue, co-branded "Together with" header featuring your logo, full-sized image, native editorial copy written by our team, and up to 2 trackable links. 400-1,000 unique clicks expected on Techpresso's 810K audience.
Flagship
Per placement
400-1K
Unique clicks
$1.70
Typical CPC
37%
Open rate
Reserve a Primary Ad
What's included
Everything in a Primary Ad
Co-branded header
"Together with [Your Logo]" banner at the top of the newsletter. Highest trust-signal slot in the issue.
Full-sized image
Horizontal hero image (1280x640 recommended). Your creative or we generate it based on your brief.
Editorial copy by Dupple
80-150 words written in Techpresso's voice. You review and approve before it ships.
Up to 2 trackable links
CTA + secondary link. UTM tagged, click-tracked server-side for deliverability.
Performance report
Opens, unique clicks, CTR, CPM, CPC delivered within 10 days of placement.
Corporate-domain report
List of the companies whose employees clicked. Feeds directly into ABM and outbound.
Real results
What Primary Ad campaigns deliver
Workflow
From booking to delivery in 48 hours
Day 0, Kickoff
Pick a date, share landing page + logo + angle. We confirm availability.
Day 1, Copy draft
Our editorial team writes the ad. You review and approve.
Day 2, Live
Ad ships in the next Techpresso issue. Click tracking live immediately.
Day 7-14, Report
Full performance report + corporate-domain breakdown delivered.
Primary Ad FAQ
How far in advance should I book?
Primary Ads typically book 4-6 weeks out. For premium weeks (product launch seasons, Q4), book 8-12 weeks ahead.
Do you write the copy?
Yes, free. Our editorial team writes in the Techpresso voice. You provide landing page, logo, 2-3 key facts. You approve before it ships.
What CPC can I expect?
$1.70-$3 is typical for B2B tech products. Free-tier offers ran as low as $1.24 (HubSpot case). Enterprise-focused campaigns around $3 (Intel case).
What's the volume discount?
The Starter Pack bundles 4 Primary Ads at a volume discount and includes a free Native Advertorial. See the media kit for volume pricing.
Do I get the corporate-domain report?
Yes, on every Primary Ad. Typical report includes 200-400 corporate domains that clicked.
Reserve your Primary Ad slot
Lead time is usually 4-6 weeks. We'll confirm availability within 24 hours.
Talk to sales