Primary Ad: be the first sponsor readers meet in Techpresso
The Primary Ad is the first sponsored placement, at the top of the email. Expect 600 to 1,500 unique clicks on Techpresso's 780K+ audience (media kit range). The rate is in the media kit.
- The first sponsor in the issueTop of the email, before the first story.
- Guaranteed share of voiceMaximum 3 sponsors per issue.
- A full report on every campaignOpens, clicks, CTR and the corporate domains that engaged.
Reserve a Primary Ad
How it works
From first call to full report
Hands-on support on every campaign, from kickoff to the final report.
Kickoff call
We align on your goals, your audience and what success looks like.
Format and newsletter
We recommend the placement and the newsletter that fit your target.
Copy review
Our team refines your copy so it reads native to the issue.
Live on your date
Your ad runs on the date you choose, after your approval.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
The placement
Your ad, drawn into the issue
This is where a Primary Ad sits in a Techpresso issue.
Top of the email
The first sponsored placement, before the first story.
Together with your logo
A co-branded "Together with" line under the Techpresso masthead, with your logo.
Headline, image and copy
Your message with a full-width image. Our team refines the copy so it reads native to the issue.
A call to action
A link to your landing page. Every click is counted in your report.
What is included
Everything in a Primary Ad
Placement, copy support and reporting, in one booking.
Co-branded header Logo
"Together with" and your logo, under the Techpresso masthead.
Image and copy
A full-width image and short copy, refined by our team before it ships.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Share of voice
Maximum 3 sponsors per issue. The media kit calls it a guaranteed share of voice.
Audience
780K+ subscribers and a 37% average open rate.
Price Media kit
The rate is in the media kit. Expect 600 to 1,500 unique clicks.
Frequency packs
Book more, get more
Volume packages for a consistent presence in front of the audience. Primary Ads come with Spotlight Ads in every pack. Pack rates are in the media kit.
Starter
4 Primary Ads and 2 Spotlight Ads.
Growth, most popular
8 Primary Ads and 6 Spotlight Ads.
Scale
12 Primary Ads and 10 Spotlight Ads.
A single Primary Ad
One placement, at the top of the email.
Results
What advertisers got from a Primary Ad
Real campaigns, from the Dupple media kit and the case studies.
1,499 unique clicks
SerpApi, from a single Primary ad.
3,700 clicks
General Assembly, across the campaign.
1,747 unique clicks
Warp, from three Primary ads.
See all case studies
Placements and unique clicks by brand.
FAQ
Primary Ad FAQ
Straight answers on timing, copy, reporting and price.
How far in advance should I book?
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Your ad runs on the date you choose, after you approve the copy.
Do you write the copy?
Our team reviews and refines your copy so it reads native to the issue. Your ad ships after you approve it.
What is in the report?
Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Every campaign gets a full report.
How many sponsors share an issue?
Maximum 3 sponsors per issue. The media kit calls this a guaranteed share of voice.
What clicks can I expect?
600 to 1,500 unique clicks per placement is the media kit range. See the case studies for real campaigns.
What does a volume pack include?
Starter is 4 Primary Ads and 2 Spotlight Ads. Growth is 8 Primary Ads and 6 Spotlight Ads. Scale is 12 Primary Ads and 10 Spotlight Ads. The rate for each pack and for a single Primary Ad is in the media kit.
Reserve your Primary Ad slot
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Talk to sales