Best AI Newsletters to Advertise in (2026)
Short answer: for AI startups targeting AI engineers, founders, and product leaders, the highest-leverage AI newsletters in 2026 are Techpresso (550K, daily AI + tech), The Rundown AI (800K), Ben's Bites (150K daily AI), Superhuman AI (700K), Smol AI (50K AI engineers), and Latent Space (AI Engineer practitioners). Each reaches a different AI-adjacent buyer.
1
Techpresso (Dupple)
- 550K subs, 38-40% open rate
- Daily AI + tech briefing
- 30% in tech & engineering, 16.8% founders
- Primary Ad $3,500, typical $1-$3 CPC
- Corporate-domain reports include AI-company domains regularly (Anthropic, Replicate, Pinecone, Cohere employees show up often)
- Best for: AI SaaS, LLM infra, AI productivity tools, AI agents
2
The Rundown AI
- 800K+ subs
- Broad AI news audience
- Best for: consumer-leaning AI tools, AI productivity apps
3
Ben's Bites
- 150K+ daily AI subs
- Tight AI-buyer audience, competitive placements
- Best for: AI products pitched to builders
4
Superhuman AI
- 700K+ subs
- AI productivity / workplace-AI angle
- Best for: workplace AI tools, AI copilots for SaaS
5
Smol AI
- 50K AI engineers (smol.ai)
- Specialist AI-engineer audience
- Best for: LLM infrastructure, vector DBs, RAG, agent frameworks
6
Latent Space (+ podcast)
- Print newsletter + podcast
- AI engineer-focused
- Best for: AI infrastructure sell to practitioners
7
The Neuron
- 500K+ subs
- AI-adjacent tech-generalist audience
8
Import AI (Jack Clark)
- 30K research-leaning subs
- Best for: research-adjacent products, AI safety tools
9
Last Week in AI
- 50K+ subs
- ML research + applied AI audience
10
ThursdAI (podcast + newsletter)
- Technical AI audience
- Best for: AI infra tools with technical positioning
Real CPC benchmarks for AI campaigns
| Newsletter | Typical CPC |
|---|---|
| Techpresso | $1-$3 |
| The Rundown AI | $2-$5 |
| Ben's Bites | $3-$7 |
| Smol AI | $3-$8 |
| Latent Space | $5-$15 |
Compare to Google Ads for "AI tools" or "LLM infrastructure" terms running $30-$80 CPC.
How to pick
- AI SaaS apps (consumer-leaning): Techpresso + The Rundown AI + Superhuman AI
- AI infrastructure / LLM tools: Techpresso + Smol AI + Latent Space
- AI agents / builder tools: Ben's Bites + Techpresso
- Research-adjacent products: Import AI + Last Week in AI
See real results
ElevenLabs ran 5 Spotlight Ads on Techpresso and hit $1 CPC with 500K+ impressions for $5,500 total. See the ElevenLabs case study.
Next step
Get Techpresso pricing for AI startups. We specialize in AI-category campaigns.
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