How we rate
dupple.com has two kinds of ranked content: single-product reviews under /reviews, and "best of" guides under /learn. Some /learn guides include paid placements, and every guide ends with one generic note that offers on the page may be paid placements or contain affiliate links. A rating appears on a dupple.com page only when there is a real basis for it, and the page says what that basis is. No rating is better than an invented one.
Ratings on /reviews pages
A dupple.com review shows one of three things, in this order of priority:
| What the page shows | What it means | How it is worded |
|---|---|---|
| Our editorial score | Scored by us on five criteria (ease of use, feature depth, value for money, integrations, documentation) plus an overall score. 15 reviews currently carry one. | "We gave [product] 4.3/5" |
| A user rating | An aggregate of user ratings, shown with the number of ratings when we have it. It is attributed to users, never presented as our opinion. | "Users rate [product] 4.5/5 based on 1,204 ratings" |
| Nothing | Neither exists, so the page carries no score at all. | No score sentence |
An older version of the review template derived sub-scores from the product's name. That produced numbers that were not ratings, and it was removed: every score on the site now comes from one of the two sources above.
Prices on reviews
For 96 reviews so far, the pricing section links the vendor's own pricing page with the date it was checked, and where the vendor publishes prices the review states them rather than saying the product does not list pricing. That list grows as reviews are refreshed; a review without the link has not been through that check yet.
Ranked guides on /learn
"Best of" guides rank products by fit for the reader the guide addresses; picks state who they are for, what they cost and their catch. A vendor that paid to be listed can have its position set by that agreement, and the guide ends with the generic line that offers on it may be paid placements or contain affiliate links. Some guides show an aggregated public rating with its review count, taken from the multi-platform aggregate Toolradar maintains (G2, Capterra, Trustpilot and others). When the sample is too thin to mean anything, as for most local LLM tools, the guide shows no rating and says why. When a rating contradicts our own view, we report both and explain the difference rather than hiding the number, as the CI/CD guide does for Jenkins.
Money, ranks and scores
- Paid placements. Newsletter sponsors buy labelled slots in the newsletters. On dupple.com, a vendor can pay to be listed in a /learn guide, sometimes at a set position, or sponsor an article; the page ends with the generic line that offers on it may be paid placements or contain affiliate links, without naming the vendor.
- Affiliate commissions. The product links our templates generate carry
rel="sponsored". How affiliate links work is on /affiliate-disclosure. - Vendor requests. Vendors can correct facts with a primary source; a correction request does not buy a score.
In practice
- /learn/saas-pricing-index: SaaS Pricing Benchmarks is computed from the prices we record ourselves and regenerated on every publish, so its medians move when a vendor changes a plan.
- /reviews/lemlist: The lemlist review shows the correction path end to end: retired plan names replaced with the current Email and Multichannel plans, and the same fix carried into the compare and alternatives pages.
Questions about a rank, or evidence that one is wrong? Email louis@dupple.com with the page URL. Read the editorial policy for how pages are researched and checked.