Put your product in front of 950K+ tech and finance professionals
Updated
Newsletters, lead generation and content, run by one team. Tell us your goal and we recommend the right channel and format.
- Several channels, one teamOn the kickoff call we recommend the channels and formats that fit your target.
- No minimum budgetStart with one test, then scale.
- A full report on every campaignResults, benchmarks and the corporate domains that engaged.
Start a conversation
Tell us your goals. A real person replies with a tailored plan and benchmarks for your category, and the media kit lands in your inbox right away.
Companies we've worked with
How we distribute
Pick the goal, we pick the channel
Newsletters, lead generation and content are run by the same team. Start with one and add the others when they make sense.
Reach
Native placements in six daily newsletters read by 950K+ opted-in professionals.
- Primary Ad, Spotlight Ad and Dedicated Send
- Copy review included
Leads
Your offer shown to new subscribers right after signup, or a custom calculator or quiz that returns each lead with the reader's answers.
- Targeted by role, level, industry, company size and country
Visibility
Your product on public pages that search engines and AI assistants can read.
- Content placements, sponsored articles and best-of listings
- No promised citations, rankings or traffic
AI search visibility, GEO and AEO
Show up when buyers ask AI
Buyers ask ChatGPT, Perplexity, Claude and Google which tool to pick. The answers draw on pages the assistants can read. Generative engine optimization (GEO) and answer engine optimization (AEO) start with your product being on those pages.
Sources
- 1A buyer asks an assistant
- 2It reads the open pages that answer
- 3The answer can list the pages it used
Illustration, not a real answer.
- 1
Listed in best-of lists dupple.com and Toolradar
Your product in a ranked guide or on a tool page that answers the question a buyer asks, with pricing, features and use cases stated as facts. Paid placements are always labeled.
Content placements → - 2
An answer-ready article Sponsored
An article written to be quoted: the direct answer first, then sourced numbers, a comparison and an FAQ. Every figure is checked against your own pages before it goes live.
Sponsored articles → - 3
A link AI crawlers can read AI search backlink
One contextual link inside an existing dupple.com article. Our robots.txt allows GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot and the other main AI crawlers.
AI search backlink →
We sell the placement on a public page. What an AI engine does with it is its own call, so we do not promise a citation, a ranking or traffic.
How a newsletter campaign works
From first call to full report
Hands-on support on every campaign, from kickoff to the final report.
Kickoff call
We align on your goals, your audience and what success looks like.
Format and newsletter
We recommend the placement and the newsletter that fit your target.
Copy review
Our team refines your copy so it reads native to the issue.
Live on your date
Your ad runs on the date you choose, after your approval.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
The network
Six daily newsletters, one team
Each newsletter has its own audience and its own page with placements. Pick one, or run several.
Techpresso
Tech & AI news
Cyberpresso
Cybersecurity & threat intel news
MarketingShot
Marketing news & strategy
950K+opted-in subscribers across six daily newsletters
Maximum 3 sponsors per issue. Your ad always gets a guaranteed share of voice.
Ad formats
Pick the format that fits your goal
Every card opens a page that shows the format, what it includes and how to book it.
In the email
Primary Ad
The first sponsored placement, at the top of the email.
Spotlight Ad
The second sponsored placement, mid-newsletter.
Dedicated Send
A standalone email, 100% your brand.
Native Advertorial
An editorial-style option for your Primary Ad, written as a recommendation.
Beyond the email
Lead Generation
Your offer shown to new subscribers right after signup. You pay per click or per lead.
Lead Magnet
A custom interactive tool for your offer, promoted to Techpresso readers.
Editorial backlink
A contextual link to your site inside a real dupple.com article.
AI search backlink
A link on a page that AI crawlers can read. No citation promised.
Not sure which one? On the kickoff call we recommend the placement and the newsletter that fit your target. Rates are in the media kit.
At a glance
Which format should I pick?
Start with a Primary Ad or a Spotlight Ad for newsletter reach, lead generation if you pay per click or per lead, and a content placement for visibility on pages AI assistants can read.
| Format | Where it runs | What you send or get | Expected unique clicks (Techpresso) | How you pay |
|---|---|---|---|---|
| Primary Ad | Top of the email, the first sponsor | Your logo in the header, an image and copy | 600 to 1,500 | Flat rate, in the media kit |
| Spotlight Ad | Mid-newsletter, right after the main stories | An image, copy and one link | 200 to 300 | Flat rate, in the media kit |
| Dedicated Send | A standalone email to the Techpresso list | The whole email: subject line, body and link | 1,000 to 3,000 | Flat rate, in the media kit |
| Native Advertorial | The Primary Ad slot | Copy written by our team as a recommendation | Not in the media kit | Quoted per campaign |
| Lead Generation | Your offer shown to new subscribers right after signup | Your offer, targeted by role, level, industry, company size and country | Depends on your offer | Per click (CPC) or per lead (CPL) |
| Lead Magnet | A tool Dupple builds, promoted to Techpresso readers | Leads with the answers each reader typed | Not in the media kit | Quoted per campaign |
| AI search backlink | A link inside an existing dupple.com article | A contextual link on a page AI crawlers can read | Not applicable | Paid placement |
Audiences
Start from who you want to reach
Pick a reader, and we show you the newsletter and the placements that reach them.
By reader
Software developers
Software engineers, DevOps, tech founders and CTOs, through Devshot.
Founders and executives
Founders and executives, mainly through Techpresso.
Marketers
Growth marketers, agency owners and CMOs, through MarketingShot.
Security leaders
CISOs, security engineers, SOC analysts and IT and risk leaders, through Cyberpresso.
Investors and fintech
Finance pros, fintech builders, investors and operators, through Finpresso.
Data and AI
AI engineers, product leaders and researchers, through AIpresso.
By industry
Results
What our advertisers say
One campaign, in the advertiser's own words.
Sponsoring Techpresso has been one of the smoothest partnerships we've run, and one of the best performing. From the first campaign onward, the team made every step easy and convenient, and the results consistently justified coming back. Top-notch to work with.
1,499Learn more
Guides and case studies
Read how it works, what it costs and how advertisers measure it, before you talk to us.
Real campaigns, with the numbers
Placements, clicks and cost per click by brand.
Read more →PricingNewsletter advertising rates
Every placement format, what it includes and the clicks to expect.
Read more →ExamplesNewsletter ad examples
B2B ad patterns: the copy, the format and what to learn.
Read more →ToolROI calculator
Estimate what a placement could return.
Read more →FAQ
Advertising FAQ
Straight answers on what we do, price, timing, copy and reporting.
What does Dupple do?
Dupple is a distribution platform for tech and finance products. We put your product in front of professionals through six daily newsletters, lead generation right after signup, and content that search engines and AI crawlers can read. One team runs all of it, and you can start with one channel.
Do I have to advertise in the newsletters?
No. Lead generation (you pay per click or per lead) and content placements on dupple.com are separate products, each with its own page and application form. You can start with one channel and add others later.
Can you promise AI citations or rankings?
No. We do not promise citations, rankings or traffic. We sell a link or a placement on a public page that search engines and AI crawlers are allowed to read; what an AI assistant does with it is out of our hands.
How much does it cost?
Rates are in the Dupple Media Kit 2026 and depend on the newsletter, the format and the date. There is no minimum budget, so you can test one placement and scale. Request the media kit with the form above and the rate card lands in your inbox right away.
How far in advance should I book?
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Your ad runs on the date you choose, after you approve the copy.
Do you write the copy?
Our team reviews and refines your copy so it reads native to the issue. Your ad ships after you approve it.
Can you get my product mentioned by ChatGPT or Perplexity?
We put your product on public pages that AI assistants can read: best-of lists, tool pages, sponsored articles and contextual links. Whether an assistant cites them is its own decision, so we do not promise a citation, a ranking or traffic.
What is in the report?
Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Every campaign gets a full report.
How many sponsors share an issue?
Maximum 3 sponsors per issue. Your ad always gets a guaranteed share of voice.
Which channel, newsletter and format should I pick?
Start from your goal: reach, leads or visibility. On the kickoff call we recommend the channel, the placement and the newsletter that fit your target.
Where can I advertise to developers, security leaders or finance professionals?
Devshot reaches software developers, DevOps and tech leads, Cyberpresso reaches security leaders, and Finpresso reaches finance professionals. AIpresso reaches AI engineers and MarketingShot reaches marketers. For the broadest tech audience, use Techpresso, with 790K+ subscribers.
What is the best newsletter to advertise a B2B SaaS product in?
There is no single best newsletter, because it depends on who buys your product. Read the B2B SaaS advertising page, and on the kickoff call we recommend the newsletter and placement that fit your target. For the broadest tech audience, start with Techpresso.
Ready to put your product in front of 950K+ professionals?
Fill out the form above and we'll email you our media kit, rates, specs, and case studies.
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