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Audience · Software developers

Reach the developers who actually read

Engineers tune out display ads and skip the LinkedIn feed — but they open their inbox. Tech & engineering is the single largest function among Dupple readers: developers from first-job to CTO, at startups through enterprise.

30%

Tech & engineering

550K+

Total subscribers

38-40%

Open rate

84%

US-based

Who you'll reach

From frontend to CTO

Engineering is our largest reader function. The roles span individual contributors writing code daily to the technical leaders who sign off on tooling budgets.

Common roles

Frontend engineers Backend engineers Full-stack developers Staff & principal engineers Tech leads Engineering managers Directors of Engineering DevOps & platform engineers CTOs & VP Eng

Reader breakdown

Tech & Engineering
30%
Executives
20.3%
Founders
16.8%
Enterprise (10K+)
30.2%
Startup (1-10)
25%

Where to reach them

Two newsletters built for engineers

Reach developers inside our flagship daily tech briefing today, with a dedicated developer newsletter launching soon.

Techpresso

Techpresso

Daily AI and tech briefing. Engineers, founders, and operators read it with their morning coffee.

550K+ subscribers · 38-40% open · live

Devshot

Devshot Coming soon

A dedicated developer briefing — frameworks, open source, and the tooling engineers actually adopt.

Engineers · launching soon — join the waitlist

What works for this audience

Formats developers don't tune out

Engineers are allergic to fluff. These native formats earn attention because they read like the newsletter, not like an ad.

Primary ad

Top placement with your logo and editorial copy we write to match the tone. The first thing engineers see.

Native advertorial

A technical write-up in our own voice. Ideal for explaining a dev tool, SDK, or API in terms engineers respect.

Backlink placement

A natural mention in our articles — permanent, Google-indexed, and surfaced by AI search engines developers use to research tools.

Lead generation

Promote a technical guide or whitepaper in our post-signup flow. CPC or CPL pricing for measurable dev pipeline.

Developer-audience campaign

How a developer-infrastructure brand reached engineers at scale

A cloud-infrastructure company ran a multi-placement campaign across our tech audience — landing in front of engineers and technical decision-makers at a $1.70 cost per click.

See the full case studies →

1M+

Unique impressions

$1.70

Cost per click

8

Placements

100%

Tech audience

Put your product in front of engineers

Tell us what you're launching and we'll recommend the right format and timing. We write the copy — you approve it.

Reach this audience →