Lead Magnet: a tool readers use, and a lead you get
Updated
We build an interactive tool for your offer, such as a calculator or a quiz. Techpresso readers use it, and you get their answers with each lead.
- We build itCalculator, quiz
- Readers use itIn Techpresso
- You get leadsWith answers
Start your Lead Magnet
Quick answer
A Lead Magnet is a custom calculator, quiz or analyzer that Dupple builds around your offer and promotes to readers of Techpresso, Dupple's newsletter. Each lead comes with the reader's own answers. Pricing is quoted per campaign. Send your idea with the form; we reply within 24 hours.
Built by Dupple
A custom tool made around your offer.
Leads with their answers
Personalized data comes with every lead.
Promoted in Techpresso
To the 800K readers of the newsletter.
How it works
From idea to lead in four steps
The reader gets something useful. You get the lead and what they told the tool.
We build the tool
Dupple designs and builds an interactive tool for your offer.
We promote it
It is promoted to the 800K readers of Techpresso.
A reader uses it
They enter their own numbers or answers and get a personal result.
You get the lead
You receive the lead with the answers they entered.
What we can build
Pick the kind of tool
Interactive tools, plus guides and ebooks.
Calculator
Readers enter their numbers and get a personalized result.
Quiz
A short quiz that scores readers and points them to a result.
Analyzer
Readers add a URL or their data and get a custom report.
Guide or ebook
A downloadable guide, for offers that need to teach first.
At a glance
Lead Magnet or Lead Generation: which should I pick?
Pick a Lead Magnet for a custom tool that shows you each lead's answers. Pick Lead Generation to show your offer to new subscribers, paid per click or per lead.
| Option | What the reader sees | How you pay | What you get back |
|---|---|---|---|
| Lead Generation | Your offer, shown to new subscribers after signup | Per click (CPC) or per lead (CPL) | Clicks or leads, targeted by role, industry, company size and country |
| Lead Magnet | A custom calculator, quiz or analyzer, promoted in Techpresso | Quoted per campaign | Each lead with the answers the reader typed |
| Primary Ad | Your ad at the top of a Techpresso issue | Flat rate, in the media kit | Clicks and a report with the corporate domains that engaged |
The facts
What a Lead Magnet includes
Built for your offer
Dupple designs the tool around your offer.
Their answers, with each lead
Each lead comes with the answers the reader entered.
Reusable
Use the same tool across your ads.
Promoted in Techpresso
To the 800K readers of the newsletter.
Audience
800K+ subscribers and a 37% average open rate, as of November 8, 2026.
Price Quoted
Quoted per campaign. Share your idea and we reply within 24 hours.
FAQ
Lead Magnet FAQ
Straight answers on tools, leads, promotion and price.
What is a lead magnet?
A lead magnet is something useful an advertiser offers a reader, such as a calculator, a quiz or a guide, in return for the reader's details. A Lead Magnet from Dupple is a custom interactive tool built for your offer and promoted in Techpresso.
What is an interactive lead magnet?
An interactive lead magnet is a calculator, quiz or analyzer where the reader enters their own numbers or answers and gets a personal result. Dupple builds it for your offer, and each lead comes with the answers the reader entered.
How much does a Lead Magnet campaign cost?
We quote each Lead Magnet campaign individually, because each tool is built for one offer. Send your idea and we reply within 24 hours.
What can you build?
Lead Magnet tools include calculators, quizzes and analyzers, plus guides and ebooks. The tool is built around your offer.
What do I get from it?
A Lead Magnet gives you leads, each with the answers the reader entered in the tool. Dupple promotes the tool to the 800K readers of Techpresso.
Where is the tool promoted?
The Lead Magnet tool is promoted in Techpresso, to the 800K readers of the newsletter. Techpresso is Dupple's daily tech and AI newsletter. Send your idea and we reply within 24 hours.
Can I use the tool in my other ads?
Yes. A Lead Magnet tool is reusable across your ads.
Lead Magnet or Lead Generation: which should I pick?
Pick a Lead Magnet for a custom tool that shows each lead's answers. Pick Lead Generation to show your offer to new subscribers after signup, paid per click or per lead.
We build the tool. You get the leads.
Share your idea and we reply within 24 hours.
Talk to sales