Home › Advertise › Lead Magnet
Interactive lead magnet

Lead Magnet: a tool readers use, and a lead you get

We build a custom interactive tool for your offer, such as a calculator, a quiz or an analyzer, and promote it to the 780K readers of Techpresso. Each lead comes with the answers they typed in. Quoted per campaign.

  • Built by DuppleA custom tool made around your offer.
  • Leads with their answersPersonalized data comes with every lead.
  • Promoted in TechpressoTo the 780K readers of the newsletter.
Build a Lead Magnet See examples

Start your Lead Magnet

How it works

From idea to lead in four steps

The reader gets something useful. You get the lead and what they told the tool.

1

We build the tool

Dupple designs and builds an interactive tool for your offer.

2

We promote it

It is promoted to the 780K readers of Techpresso.

3

A reader uses it

They enter their own numbers or answers and get a personal result.

4

You get the lead

You receive the lead with the answers they entered.

What we can build

Pick the kind of tool

Interactive tools, plus guides and ebooks.

Calculator

Readers enter their numbers and get a personalized result.

Quiz

A short quiz that scores readers and points them to a result.

Analyzer

Readers add a URL or their data and get a custom read-out.

Guide or ebook

A downloadable guide, for offers that need to teach first.

The facts

What a Lead Magnet includes

Built for your offer

Dupple designs the tool around your offer.

Personalized data

Each lead comes with the answers the reader entered.

Reusable

Use the same tool across your ads.

Promoted in Techpresso

To the 780K readers of the newsletter.

Audience

780K+ subscribers and a 37% average open rate.

Price Quoted

Quoted per campaign. Share your idea and we reply within 24 hours.

FAQ

Lead Magnet FAQ

Straight answers on tools, leads, promotion and price.

What can you build?

Calculators, quizzes and analyzers, plus guides and ebooks. The tool is built around your offer.

What do I get from it?

Leads, and the personalized data each reader entered in the tool.

Where is the tool promoted?

In Techpresso, to the 780K readers of the newsletter.

Can I use the tool in my other ads?

Yes. A lead magnet is reusable across your ads.

How much does it cost?

Quoted per campaign. Share your idea and we reply within 24 hours.

We build the tool. You get the leads.

Share your idea and we reply within 24 hours.

Talk to sales