Best Tech Newsletters to Advertise in (2026)
Short answer: for B2B tech advertisers, Techpresso (550K, AI + tech), TLDR (5M+ across network), Bytes (200K JS engineers), Pointer (50K senior engineers), Console Dev (40K devtools-focused), and Pragmatic Engineer (100K+ engineering leaders) are the highest-leverage tech newsletters in 2026. Below is what each delivers.
Techpresso (Dupple)
- Daily AI + tech briefing, 550K subs, 38-40% open rate
- Primary Ad at $3,500, typical $1-$3 CPC for B2B tech
- 30% engineering, 37% exec/founder
- Includes corporate-domain reporting
- Best for: AI, devtools, observability, security, fintech, infra
TLDR
- Multi-newsletter network (TLDR, TLDR AI, TLDR DevOps, TLDR InfoSec, TLDR Crypto)
- 5M+ subs across network
- CPCs $3-$8 for B2B tech
- Best for: cross-vertical scale
The Pragmatic Engineer
- 100K+ paid + free subs
- Engineering manager / director audience
- Sponsorships book 3-6 months out
- Best for: engineering management tools, technical hiring
Bytes
- 200K+ JavaScript engineers
- Open rate 45%+
- Best for: JS-ecosystem tools, web infra
Pointer
- 50K+ senior engineers (staff+)
- Curated long-form content
- Best for: premium devtools, senior-engineer positioning
Console Dev
- 40K+ devtools-focused subs
- Tight vertical — engineers interested specifically in devtools
- Best for: developer infrastructure, new devtool launches
Changelog Newsletter
- 80K+ engineer subs
- Open source + devops leaning
- Best for: OSS-adjacent commercial products
Refind
- 200K+ subs with technical filter options
- Best for: category-specific placements
Smol AI
- 50K+ AI engineers
- Specialist AI audience
- Best for: LLM infra, vector DBs, RAG products
Latent Space (+ podcast)
- AI engineer-focused
- Print + podcast sponsorships
- Best for: AI infrastructure sell to practitioners
How to pick for your product
- Horizontal tech SaaS: Techpresso + TLDR (combined reach)
- Devtools for JS/web: Bytes + Techpresso Spotlights
- AI infrastructure: Techpresso + Ben's Bites + Latent Space
- Enterprise engineering tools: Pragmatic Engineer + Techpresso
- OSS-adjacent products: Changelog + Pointer
Real CPC benchmarks (Q1 2026)
| Newsletter | B2B tech CPC |
|---|---|
| Techpresso | $1-$3 |
| Bytes | $2-$5 |
| TLDR | $3-$8 |
| Pragmatic Engineer | $4-$10 |
| Pointer | $4-$12 |
| Latent Space | $5-$15 |
Next step
Talk to our team about Techpresso pricing for your tech product.
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