Your offer in front of new subscribers, the moment they sign up
Updated
When someone joins one of our six newsletters (960K+ subscribers), they answer a short quiz and then see your offer. You pay per click or per lead, and you choose who sees it.
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Quick answer
Your offer appears on the screen our new subscribers see right after they sign up. You choose who sees it by role, job level, industry, company size and country, and you pay per click or per lead.
Post-signup offer
An offer a new subscriber sees right after signing up.
CPC
You pay for each click.
CPL
You pay for each lead that meets your brief.
Targeting rule
All conditions must match, like role AND company size.
How it works
From application to leads
From the form to delivery.
Apply
Send the form on this page. We review applications weekly and reply within 24 hours.
Agree the brief
Agree who sees your offer, where, whether you pay per click or per lead, and your budget.
Build the card
Image, headline, description and button. Let the image carry one idea.
Go live and get tested
Your offer goes live on the offer wall and in our emails. We test your creatives and drop the clear loser.
Track
Links to your site are tagged for your analytics. You can also get a private click report.
Qualify
For pay per lead, we agree with you what counts as a lead. We can keep free email addresses like Gmail out and filter by company size.
You decide who sees your offer, in which countries, and what you spend. We set it up and run it: ranking by click rate and what each click pays, creative tests and lead checks.
Targeting
Describe your audience like a filter
Add a second rule for another audience.
Rule A
Role
Job level
Rule B
Job level
Company size
Your audience
A reader who matches Rule A or Rule B can see your offer.
Industry 10 options
Job level 8 options
Role 14 options
Company size 6 options
Country strict mode
With strict mode on, your offer never shows outside your countries.
More levers
On post-signup screens: mobile or desktop, and email domains to exclude. Everywhere: newsletter joined and weekdays only (US Eastern).
On the offer wall, rules filter readers only if you choose matching readers only; otherwise others can see it too. Unknown answers never match.
Examples
Audiences you can reach
Built from the options above.
US decision makers at larger companies
Marketing managers and above in English-speaking markets
Founders of small companies
Engineering and data teams at large companies
Finance professionals at manager level and above
HR and operations in mid-size to large US companies
Placements
Where your offer shows up
Four places a new subscriber meets your offer. Pay-per-click offers can also show as cards on selected pages of our site; ask us to keep yours off.
Single-offer screen
One full-page offer, shown before the wall in some countries.
Post-signup offer wall
Right after the quiz, a wall of offers.
Welcome email
Your offer in the welcome email new subscribers receive.
Follow-up email sequences
Your offer in the emails that follow the quiz.
In numbers
Post-signup quiz and click data
130,965
new subscribers answered the post-signup quiz
5 Aug to 3 Nov 202628.6%
are decision-makers: founder, C-suite or director/VP
of 130,965, 5 Aug to 3 Nov 202612.6%
used a non-consumer email domain
16,522 of 130,964, 5 Aug to 3 Nov 20268.0%
of offer card views led to a click
22,388 of 279,365, 4 Oct to 3 Nov 2026Creative
What tends to work
What did better in our tests.
Pick a distinct colour
A colour the cards around yours do not use.
One focal object
No small interface text in the image.
Image headline adds detail
Add to the title, never repeat it.
Free start, if true
In image and button, only if the offer is free.
Results differ by offer, so test two creatives.
Good fit
Which offers fit
Free newsletters
Free tools and calculators
eBooks and guides
Trial signups
Read next
FAQ
Lead generation FAQ
What is a post-signup offer?
A post-signup offer is an offer we show new subscribers right after they sign up to one of our newsletters.
What is the difference between CPC and CPL here?
With CPC you pay us for each click. With CPL you pay for each lead that meets your brief.
Who exactly sees my offer?
New subscribers to our newsletters, right after the signup quiz. Set to matching readers only, it reaches only readers who fit your rules.
Can I exclude competitors and current customers?
Yes. You list competitor and customer email domains; we skip those readers on the offer wall and single-offer screen.
Can I target by country only?
Yes. Country works as a filter on its own. With strict mode on, we never show your offer outside your chosen countries.
How are creatives tested?
We run your creatives against each other on the offer wall. A clear loser switches off automatically; a clear winner takes over.
How do I see results?
Each offer can get a private report of clicks by placement, country and day. Links to your site carry tags for your own analytics.
What counts as a lead?
A lead is what you and we write into the campaign brief. We do not publish one definition.
Data and sources
Our Offer Network data (quiz answers, offer card views and clicks), read 3 November 2026. Methods and CSV files: Dupple audience and lead data.
Apply for a Lead Generation partnership
Tell us your offer, terms, and CPC/CPL. We review applications weekly.
Apply now