Your offer in front of new subscribers, the moment they sign up
Dupple shows your offer to new subscribers right after a short quiz that tells us who they are. You choose the audience. You pay per click or per lead.
- Pay per click or per leadCPC or CPL pricing only. You pay per engagement.
- Targeted by quiz answersRole, job level, industry, company size and country.
- New subscribers every dayYour offer reaches readers right after they sign up.
Apply for Lead Generation slot
How it works
From signup to lead, in one flow
Readers tell Dupple who they are. Your rules decide who sees your offer. You pay per click or per lead.
A reader signs up
To Techpresso or another Dupple newsletter.
They answer a short quiz
Role, job level, industry and company size.
Your rules pick the audience
Only readers who match your targeting see your offer.
They see your offer
On the offer wall, in the welcome email and in follow-up emails.
You get clicks or leads
You pay per click (CPC) or per lead (CPL). Nothing else.
Targeting
Describe your audience like a filter
Every condition inside a rule must match. Add a second rule to reach a different audience with the same offer.
Rule A
Role
Job level
Rule B
Job level
Company size
Your audience
A reader who matches Rule A or Rule B can see your offer. One offer can speak to two different audiences.
Industry 10 options
From technology and finance to healthcare and local trades.
Job level 8 options
Founders, C-suite, directors, managers, freelancers and more.
Role 14 options
Engineering, sales, marketing, finance, HR, legal, design and more.
Company size 6 options
From solo to 1000+ employees.
Country strict mode
Set at country level. Strict mode never shows your offer outside the countries you choose. Readers come mainly from the United States, the United Kingdom, Canada and Australia, with others across Europe and Latin America.
More levers
Device (mobile or desktop), the newsletter the reader joined, weekdays only on US Eastern time, and email domains to exclude, such as competitors, customers or open pipeline.
See every option in each list
Industry
Job level
Role
Company size
Targeting applies to readers who answered the quiz. When an offer is set to targeted readers only, a reader whose answer is unknown never matches a rule that uses that question.
Examples
Audiences you can reach
Each one is built from the options above, in words, to show how the criteria combine.
US decision makers at larger companies
Marketing managers and above in English-speaking markets
Founders of small companies
Engineering and data teams at large companies
Finance professionals at manager level and above
HR and operations in mid-size to large US companies
Placements
Where your offer shows up
Follow one new subscriber through the Dupple post-signup flow.
Single-offer screen
A full-page screen with one selected offer, shown before the offer wall to readers in some countries.
Post-signup offer wall
Shown right after the quiz, as a wall of offers.
Welcome email
Your offer in the welcome email that new subscribers receive.
Follow-up email sequences
Your offer in the email sequences that follow the quiz.
Dupple ranks offers by what readers do, meaning their clicks and results. An advertiser can run several creatives, and Dupple tests them against each other.
Lead quality
What happens after the click
For pay-per-lead offers, Dupple can check leads, keep your existing accounts away from your offer and tell you which placement each click came from.
A tagged click
Dupple tags each click with the placement it came from, unless your link already sets its own utm_medium. Your analytics show which surface produced each lead.
Lead checks
For a pay-per-lead offer, Dupple can run a business-email check and a company-size check on your leads, with job title and company size enriched.
Delivery
Dupple can deliver leads to a shared sheet or to a webhook, with your own tracking.
A private live report
Each offer can get a private link that shows the clicks Dupple recorded by placement: offer wall, welcome email and email sequences.
Keep your own accounts out of it: list the email domains of your current customers and your open pipeline, and the offer wall does not show your offer to readers from those domains.
Best-fit offers
Offers that work best
Broad B2B tech offers that a new subscriber can use right away.
Free newsletters
Other high-quality tech newsletters looking for audience overlap.
Free tools and calculators
Self-serve tools with email capture.
eBooks and guides
Downloadable resources that match subscriber interests (AI, marketing, engineering).
Trial signups
Free trials of SaaS products with short time-to-value. Best for self-serve products.
FAQ
Lead generation FAQ
Straight answers on pricing, targeting, results and how to apply.
What is the difference between CPC and CPL on this page?
CPC means you pay for each click on your offer. CPL means you pay for each lead your offer produces. Dupple sells post-signup lead generation on CPC or CPL pricing only, so you pay per engagement. For pay-per-lead offers, Dupple can run a business-email check and a company-size check on your leads and deliver them to a shared sheet or a webhook.
Can I exclude competitors?
Yes. A Dupple lead generation offer can exclude email domains, so the post-signup offer wall does not show it to readers whose email is at your competitors' domains. The same list can hold the domains of your current customers and your open pipeline.
Can I target by country only?
Yes. Country is a targeting option of its own in the Dupple post-signup flow, set at country level. With strict mode on, your offer is never shown outside the countries you choose. You can also combine country with role, job level, industry, company size, device and the other options.
How do I see results?
Each Dupple lead generation offer can get a private live report link. The report shows the clicks Dupple recorded by placement: the post-signup offer wall, the welcome email and the email sequences that follow the quiz. Dupple also tags each click with the placement it came from, unless your link already sets its own utm_medium, so your own analytics can show which surface produced each lead.
How do I apply?
Use the Apply button on this page and send your offer, terms and CPC or CPL. Dupple reviews applications weekly.
Apply for a Lead Generation partnership
Tell us your offer, terms, and CPC/CPL. We review applications weekly.
Apply now