Affiliate Disclosure
Last updated: September 25, 2026
How Dupple makes money
Dupple.com and the Dupple newsletter sites are free to read. They are paid for in four ways, and this page explains each one so you can judge what you read:
- Newsletter sponsorships. Companies sponsor issues of the Dupple newsletters. Each issue carries at most three sponsors, and every sponsored section is labelled.
- Affiliate commissions. Some links to products are affiliate links: if you click one and buy or sign up, the vendor may pay us a commission.
- Paid placements in guides. Some vendors pay to be listed in a buying guide, sometimes at a set position, and may write or approve the text of their own entry.
- Sponsored articles. A few articles are sponsored by a vendor.
A guide that includes a paid placement names the vendor in a disclosure at the top of the page, and a sponsored article names its sponsor.
How affiliate links work
When you click an affiliate link and then buy or sign up, the vendor pays us a commission. The price you pay is the same as going to the vendor directly; occasionally a link carries a discount for our readers, and the page says so when it does. Affiliate links carry a tracking code that tells the vendor the visit came from Dupple. We do not receive your payment details or anything beyond what the vendor reports to its affiliate program.
The product links our page templates generate (review buttons, pick cards, links added by our affiliate tooling) carry rel="sponsored", so search engines and AI assistants can read them as commercial links.
What affiliate relationships change, and what they do not
We want to be precise here, because vague promises are worth nothing:
- Which products appear. Having an affiliate program can be the reason a product is on a list: some products were added to our guides because they have an affiliate program with us. They get the same treatment as every other entry: prices from their own pricing page, who they are for, and their cons.
- Order. Outside a disclosed paid placement, the order of a guide reflects fit for the reader the guide is written for, judged from vendor pricing pages, documentation, changelogs and public user reports.
- How we research. We do not run a test lab and we do not claim hands-on testing we did not do. Our reviews and guides compare vendor documentation, pricing pages, changelogs and public user reports. The editorial policy describes the whole process, and how we rate explains rankings and scores.
- Corrections. A vendor, affiliate partner or not, can correct a fact by pointing to its own published source. A correction request does not buy a better position or the removal of a con. Fixes are listed on our corrections page.
Where affiliate links and paid placements appear
- Our software reviews, comparison and alternatives pages
- Our guides and blog articles
- Our newsletters and their sites (Techpresso, MarketingShot, Finpresso, Cyberpresso, Devshot, AIpresso), and the review sites HRpresso, Retailpresso and CFOpresso
- Deals and promotions on our Deals page
Not every link is an affiliate link. Many links point to sources, documentation or pricing pages and earn us nothing.
Why we use affiliate links
Affiliate commissions and sponsorships keep our newsletters free for our 920,000+ readers and pay for the time spent checking prices and plans on vendor pages. Without them we would have to charge for access.
FTC compliance
In line with the US Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), we disclose our material connections with the companies we write about: affiliate commissions on this page and on our review and guide pages, and paid placements and sponsorships on the page where they appear.
Questions
If you want to know whether a specific link is an affiliate link or a placement is paid, or you think a page is missing a disclosure, email louis@dupple.com with the page URL. You can also reach us through our contact page.