Dupple vs The Rundown AI
Updated
Dupple sells placements in six newsletters, including Techpresso, a daily tech and AI briefing for tech professionals, founders and executives. The Rundown AI sells slots in its AI newsletter, plus a Sunday full-email takeover.
Quick answer
Pick The Rundown AI for AI news readers, a Sunday takeover or Instagram. Pick Dupple for tech and AI readers. The deciding difference is how you buy: Dupple sets a flat rate per placement upfront; The Rundown builds a custom plan after you send its form.
Side by side
How Dupple and The Rundown AI work
Dupple
Ads in its own newsletters
What you buy
An ad in a newsletter issue, at the top or mid-issue, or a whole email to the list.
How you pay
A flat rate per placement, listed in the media kit. No minimum budget.
Who sees it
Subscribers of Techpresso (800,000+) and AIpresso (29,000+), as of November 8, 2026.
How fast it runs
A reply within 24 hours. Main placements book weeks to months ahead.
What you control
The newsletter, the slot and the date. The ad runs after you approve the final copy.
The Rundown AI
AI news newsletters and media publisher
What you buy
Main and Secondary Ads in three newsletters, a Sunday takeover in its AI one, and Instagram posts.
How you pay
Its advertiser page shows no rates. It asks for your product, budget and goals, then builds a custom ad plan.
Who sees it
Its advertiser page gives 2.1M+ daily active readers for its AI newsletter and 3.5M+ active subscribers across its newsletters.
How fast it runs
Usually booked months ahead, with other options for sooner dates. Replies within 24 hours.
What you control
You send bullet points; its editorial team edits the copy. Reports come a week after each ad, with impressions, clicks and engaged companies.
28.6% of the 130,965 new subscribers who answered the quiz shown after sign-up, between 5 August and 3 November 2026, chose Founder, C-Suite or Director/VP. The figure describes Dupple readers only.
When to pick each
Pick by what your campaign needs
Pick The Rundown AI when
- Your offer is an AI product, and you want readers of an AI news newsletter.
- You want your ad to stay on its website after the send.
- You want an Instagram post on @therundownai, which has 650K+ followers.
Pick Dupple when
- Your buyers are tech professionals, founders and executives, which suits Techpresso.
- You want one whole email, 100% your brand, sent to the Techpresso list.
- You want a flat rate per placement, set upfront, in the media kit.
Run a test with Dupple
From brief to report in four steps
One placement is enough to start. There is no minimum budget.
Send a brief
Send your goal, your audience and your dates. Dupple replies within 24 hours.
Share your creative
Send your image, copy and link. Dupple's team edits the copy so it reads native to the issue.
Pick the placement
A Primary Ad, a Spotlight Ad, a Dedicated Send or Lead Generation. It runs after you approve it.
Read the report
After a newsletter run, the report shows opens, clicks, click rate and the company domains that engaged.
FAQ
Dupple or The Rundown AI?
Short answers to what buyers ask before they book.
Is The Rundown AI cheaper than Dupple?
Dupple charges a flat rate per placement, set upfront and listed in its media kit. The Rundown's advertiser page shows no rates, so submit its form for a custom plan.
What does The Rundown AI's 2.1M figure count?
Its page gives two labels for the AI newsletter: 2.1M+ daily active readers and 2.1M subscribers. Ask its team which measure a campaign is sold on.
Can I book a Sunday takeover with The Rundown AI?
Only select partners can book it, and it is sent only on Sundays. Ask its team whether your offer qualifies.
Who reads The Rundown AI?
Tech, engineering, product and business professionals, executives and founders. The page says 45.9% of its AI newsletter readers are founders, C-level or executives.
Does The Rundown AI sell ads in more than one newsletter?
Yes. Its advertiser page lists an AI newsletter, a Tech newsletter with 610,000+ active subscribers and a Robotics newsletter with 475,000+ active subscribers.
Data and sources
- The Rundown AI advertise page: 2.1M+ daily active readers; 3.5M+ subscribers; Main and Secondary Ads; Sunday takeover; Instagram; 24-hour reply; booking months ahead. Read .
- Dupple: the Primary Ad, Spotlight Ad, Dedicated Send and Lead Generation pages. Rates are in the media kit.
- Quiz figure: the audience segment CSV (all respondents row), method on the data page.
Test one Dupple placement
Tell us your goal and your dates. A person from our team replies within 24 hours.
Talk to Dupple