Superhuman AI vs Dupple Techpresso: which newsletter fits your AI product?
Superhuman AI is a popular AI productivity newsletter with ~700K subscribers, leaning toward consumer + prosumer AI tool discovery. Dupple Techpresso reaches 550K tech professionals with a 37% exec/founder composition and full corporate-domain reporting. Both are credible — fit depends on whether you're selling to consumer-AI users or B2B tech buyers.
Side by side
Superhuman AI vs Dupple Techpresso
| Criteria | Superhuman AI | Dupple Techpresso |
|---|---|---|
| Positioning | AI productivity / tool discovery | B2B tech + AI professional audience |
| Audience size | ~700K | 550K |
| Audience composition | Broad AI-curious (prosumer skew) | 37% exec/founder, 30% engineering, 29.6% marketing |
| Geography | Global | 84.3% US |
| Open rate | Typically 40%+ | 38-40% |
| Ad formats | Primary placements | 12 formats (Primary, Spotlight, Dedicated, Advertorial, Backlink...) |
| Done-for-you copy | Not standard | Included free on every placement |
| Corporate-domain reporting | Not standard | Standard on every campaign |
| Pricing | Publisher quote | See media kit |
| Best for | Consumer-leaning AI tools, productivity apps | B2B AI SaaS, devtools, AI infrastructure, security-AI |
Decision
When to pick what
Pick Superhuman AI if...
You sell a consumer or prosumer AI productivity tool (personal AI assistants, note-taking apps, creator tools). Broad AI-curious audience matches prosumer products.
Pick Dupple if...
You sell B2B AI infrastructure, enterprise AI SaaS, AI-for-devs products, or need ABM-grade corporate-domain reporting. Techpresso's composition is stronger on decision-maker density.
Use both if...
Horizontal AI tools with both prosumer and B2B motions. Superhuman AI for top-of-funnel scale, Dupple for pipeline + ABM.
Case studies
Real Techpresso campaigns in AI category
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