Reach the people who sign off
More than a third of Dupple readers are executives or founders — the people who set budgets, pick vendors, and decide what gets bought. They don't sit in the LinkedIn feed all day, but they open their inbox every morning.
37%
Execs & founders
550K+
Total subscribers
38-40%
Open rate
84%
US-based
Who you'll reach
The decision-makers, not the gatekeepers
Executives and founders are the two fastest-growing reader segments. They span seed-stage founders building their first team to operators running orgs at enterprise scale.
Common roles
Reader breakdown
Where to reach them
Where the decision-makers read
Founders and execs make up a large share of our flagship briefing today, with a finance-leaning title for CFOs and investors launching soon.
Techpresso
Daily AI and tech briefing. Founders and operators read it with their morning coffee — 37% of the list is exec/founder.
550K+ subscribers · 38-40% open · live
Finpresso Coming soon
Finance, fintech, and markets — built for CFOs, finance leaders, and investors. Launching soon — join the waitlist.
CFOs & investors · launching soon
What works for this audience
Formats that land with leadership
Executives skim. These formats earn the few seconds of attention that matter — and carry the weight a category-defining message needs.
Primary ad
Top placement with your logo and editorial copy we write to match the tone. The first thing a busy exec sees.
Dedicated send
A standalone email to the full list — your message only. Built for a launch, a raise, or a category-defining announcement.
Native advertorial
A credible write-up in our voice. Ideal for explaining a strategy, category, or thesis that a one-liner can't carry.
Sponsored webinar
Put your leadership in front of ours. We promote and co-host a session to our exec-heavy audience.
Decision-maker campaign
How a category-leading B2B brand reached buyers at scale
A well-known business-software brand ran a multi-placement campaign in front of our exec-heavy audience — reaching decision-makers at a $1.24 cost per click across 500K+ impressions.
See the full case studies →500K+
Unique impressions
$1.24
Cost per click
5
Placements
37%
Exec/founder reach
Put your message in front of decision-makers
Tell us what you're launching and we'll recommend the right format and timing. We write the copy — you approve it.
Reach this audience →