Devtools advertising that reaches developers in their inbox
Updated
Start with Devshot, our daily coding and developer news email, which software engineers, DevOps, CTOs and tech founders opted into. Add Techpresso for broader reach.
- Kickoff callYour goals
- Goes liveYour date
- Full reportOpens, clicks
Get pricing in 24h
Quick answer
Devshot is Dupple's daily coding and developer newsletter, read by software engineers, DevOps, tech founders and CTOs. Placements have fixed prices in the media kit, with no minimum budget; Lead Generation is paid per click or per lead. Apply with the form; we reply within 24 hours.
Devshot readers
31K+ subscribers. Software engineers, DevOps, tech founders, CTOs and leads read Devshot.
Fixed price, no auction
You pay a set price for a set placement.
Live on your date
Your ad runs on the date you choose, after you approve the copy.
Who you reach
Where developers read at Dupple
Pick the audience, then the newsletter and the placement.
Who reads
Where they read
What you can run
Who reads
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Who reads
What you can run
- Primary Ad, top of the email
- Spotlight Ad, mid-newsletter
- Dedicated Send, 100% your brand
- Quick Link, short native text links
Who reads
AIpresso
29K+ subscribers · 31% open rateAI news, models and tools. A fit for AI and ML infrastructure.
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Who reads
Cyberpresso
29K+ subscribers · 31% open rateA fit for DevSecOps, SAST/DAST and secret scanning tools.
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Tech and engineering 5 Aug to 3 Nov 2026
6,418 of 130,965 sign-up quiz answers from new subscribers of Dupple newsletters chose Technology as industry and Engineering & Software Development as role. In their own answers, 29.7% are founders, C-suite, directors or VPs, and 40.6% work at companies of 51+ people.
Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most.
At a glance
Where should a developer tool company advertise?
Devshot first, then Techpresso, Lead Generation or a content placement.
| Option | Who it reaches | What you book | How you pay |
|---|---|---|---|
| Devshot | Software engineers, DevOps, tech founders, CTOs, 31K+ subscribers | Primary Ads, a Dedicated Send, or weekly packages | Flat rate, in the media kit |
| Techpresso | Tech professionals, founders and executives, 800K+ subscribers | Primary Ad, Spotlight Ad or Dedicated Send | Flat rate, in the media kit |
| AIpresso | AI engineers, founders, product leaders, researchers, 29K+ subscribers | Primary Ads, a Dedicated Send, or weekly packages | Flat rate, in the media kit |
| Lead Generation | New subscribers, targeted by role, job level, industry, company size and country | Your offer in the post-signup flow | Per click (CPC) or per lead (CPL) |
| Content placement | Readers of an existing dupple.com article | A contextual link or a sponsored article | Paid placement, in the media kit |
How a campaign runs
From kickoff to final report
A dedicated team runs every campaign. It is not a self-serve ad platform.
Kickoff call
We align on your goals, the developers you want to reach and what success looks like.
We pick the fit
We recommend the placement and newsletter for your target.
Copy review
Our team refines your copy.
Live on your date
Your ad runs on the date you choose, after you approve the copy.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Your ad
A native ad and a click to your site
No ad design needed; we lay your copy out natively.
Native copy
Your ad reads like the rest of the issue.
One click
Readers click through to your page.
Your landing page
Send them to your docs, repo, changelog or free tier.
Categories that fit
Developer tool categories
Observability & APM
Logs, traces, error tracking, profiling.
Databases & infra
Postgres, vector DBs, queues, caches.
CI/CD & deploy
Build systems, feature flags, releases.
Dev environments
Cloud IDEs, remote dev, containers.
Auth & API infra
Dev-first auth, API gateways, webhooks.
AI / ML infra
Inference, vector search, RAG.
FAQ
Devtools advertising FAQ
Straight answers on newsletters, cost, timing and reporting.
Which newsletter should a developer tool start with?
Start with Devshot, our daily coding and developer news newsletter. Add Techpresso for broader tech reach, AIpresso for AI infrastructure tools or Cyberpresso for security tools. See who reads these newsletters on the software developers audience page.
How do I market a devtool to developers?
Use a Devshot Primary Ad or Dedicated Send, with Techpresso or AIpresso for extra reach. A content placement is a paid contextual link in an existing dupple.com article. We do not promise a citation, a ranking or traffic.
How much does it cost?
Devshot placements and packages have fixed prices, set out in the media kit. Lead Generation is billed per click (CPC) or per lead (CPL). There is no minimum budget, so you can test one placement first.
How fast can I go live?
Campaigns begin with a kickoff call. Your ad runs on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
What do I get after the campaign?
The report shows opens, clicks, CTR, benchmarks and the corporate domains that engaged. Past campaigns are on the case studies page.
What should I send to start?
Send your product URL, the action you want readers to take (a sign-up, docs visit or sandbox run), your preferred dates and a contact. We reply within 24 hours.
Data and sources
- Sign-up quiz, new subscribers of Dupple newsletters, 5 August to 3 November 2026 (130,965 answers): segment CSV, row "Tech + Engineering & Software Development".
- Readers, placements and prices: Dupple Media Kit 2026.
Advertise your devtool to developers who ship
Tell us what you build. We'll come back with a plan for Devshot + Techpresso in 24 hours.
Get pricing