Devtools advertising that reaches developers in their inbox
Devshot is our daily newsletter on coding and developer news. Buy a placement in an issue that software engineers, DevOps, tech founders and CTOs opted into.
- Developers who opted inSoftware engineers, DevOps, tech founders, CTOs and leads read Devshot.
- Fixed price, no auctionYou pay a set price for a set placement.
- Live on your dateYour ad runs on the date you choose, after you approve the copy.
Get pricing in 24h
Who you reach
Where developers read at Dupple
Follow the audience to the newsletter that reaches it, then to the placements you can buy.
Who reads
Where they read
What you can run
Who reads
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Who reads
Techpresso
780K+ subscribers · 37% open rateOur broad tech and AI newsletter, read by tech and engineering professionals too. A fit for horizontal platforms.
What you can run
- Primary Ad, top of the email
- Spotlight Ad, mid-newsletter
- Dedicated Send, 100% your brand
- Quick Link, short native text links
Who reads
AIpresso
25K+ subscribers · 31% open rateAI news, models and tools. A fit for AI and ML infrastructure.
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Who reads
Cyberpresso
26K+ subscribers · 30% open rateA fit for DevSecOps, SAST/DAST and secret scanning tools.
What you can run
- Primary Ads, top of the email
- Dedicated Send, 100% your brand
- Weekly packages of both
Maximum 3 sponsors per issue. Each sponsor keeps a guaranteed share of voice.
How a campaign runs
From kickoff to final report
Every campaign comes with a dedicated team, from kickoff to final report. It is not a self-serve ad platform.
Kickoff call
We align on your goals, the developers you want to reach and what success looks like.
We pick the fit
We recommend the placement and the newsletter that fit your target.
Copy review
Our team refines your copy so it reads native to the issue.
Live on your date
Your ad runs on the date you choose, after you approve the copy.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Your ad
A native ad and a click to your site
No ad design needed. We lay your copy out natively in the issue.
Native copy
Your ad reads like the rest of the newsletter. Our team refines your copy.
One click
Readers click through to the page you choose.
Your landing page
Send them to your docs, a repo, a changelog or a free tier.
Best-fit categories
Developer tools we place
Observability & APM
Logs, metrics, traces, error tracking, synthetic monitoring, profiling.
Databases & infra
Managed Postgres, vector DBs, queues, caches, stream processing.
CI/CD & deploy
Build systems, feature flags, release orchestration, canary tooling.
Dev environments
Cloud IDEs, remote dev, containerization, local-first tooling.
Auth & API infra
Dev-first auth, API gateways, rate limiting, event buses, webhooks.
AI / ML infra
Inference platforms, vector search, fine-tuning, RAG infrastructure.
FAQ
Devtools advertising FAQ
Straight answers on newsletters, creative, timing and reporting.
Which newsletter reaches developers?
Devshot is our daily newsletter on coding and developer news. Techpresso reaches a much broader tech audience. AIpresso and Cyberpresso fit AI infrastructure and security tools. At kickoff we recommend the placement and the newsletter that fit your target.
Do I need to design the ad?
No. The layout is native to the newsletter, so no ad design is needed. Our team refines your copy so it reads native to the issue.
How fast can I go live?
Your ad runs on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Is there a minimum budget?
No minimum budget. You can test a single placement and then scale. Nothing is gated behind an annual commitment.
What do I get after the campaign?
A full report with opens, clicks, CTR, benchmarks and the corporate domains that engaged.
How many sponsors share an issue?
Maximum 3 sponsors per issue. Each sponsor keeps a guaranteed share of voice.
Advertise your devtool to developers who ship
Tell us what you build. We'll come back with a plan for Devshot + Techpresso in 24 hours.
Get pricing