Free tool

Newsletter advertising ROI calculator

Plug in your funnel and your placements. See projected leads, cost per lead, customer acquisition cost, pipeline, and ROI from a Dupple sponsorship — before you book.

Your numbers

Click → Lead rate (% of clicks that become leads)

Lead → Close rate (% of leads that become customers)

Average contract value (ACV) (annual revenue per customer)

Your placements

Cost is what you'd pay per placement — get exact rates in our media kit. Expected clicks are pre-filled from our campaign averages and can be edited.

Projected results

Return on investment

Expected clicks

Cost per click

Projected leads

Cost per lead

New customers

CAC

Pipeline (leads × ACV)

Closed revenue

Total investment$0

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Estimates only, based on the inputs above and Dupple campaign averages. Actual results vary by offer, creative, landing page, and audience fit. Pipeline = projected leads × ACV (full opportunity value); closed revenue = new customers × ACV.

How the estimate works. Clicks come from the placements you choose (each format has a typical click range from our past campaigns). Leads = clicks × your click-to-lead rate. Customers = leads × your close rate. We then derive CPC, cost per lead, CAC, pipeline, and ROI from your total spend. Want the benchmarks behind these numbers? See how to measure sponsorship ROI, CPM benchmarks, and what newsletter ads cost in 2026.