Estimate what a Dupple placement returns
Enter your funnel and your placements. See clicks, leads, cost per lead, CAC, pipeline and ROI before you book.
- Built on your funnelClick to lead rate, lead to close rate and contract value are yours.
- Presets from the media kitPrices and expected click ranges come from the Dupple Media Kit 2026.
- An estimate, not a forecastResults depend on your offer, creative, page and audience fit.
Your numbers
Cost and expected clicks are pre-filled from the Dupple Media Kit 2026 (clicks are the middle of the published range). Enter the price of each placement from your quote or the media kit.
Projected results
Placeholder funnel numbers are loaded. Enter the price of each placement, from your quote or the media kit, to see cost per click, cost per lead, CAC and ROI.
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Return on investment
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Expected clicks
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Cost per click
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Projected leads
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Cost per lead
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New customers
$0
CAC
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Pipeline (leads × ACV)
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Closed revenue
An estimate, not a forecast. It uses the inputs above and the click ranges of the Dupple Media Kit 2026. Actual results vary by offer, creative, landing page and audience fit. Pipeline = projected leads × ACV (full opportunity value); closed revenue = new customers × ACV.
How the estimate works
From a placement to ROI
Each number is one multiplication or one division of the line before.
Placements give clicks
Each format has an expected range of unique clicks. The calculator uses the middle, times the quantity.
Clicks give leads
Leads are clicks times your click to lead rate.
Leads give customers
Customers are leads times your lead to close rate.
Customers give revenue
Closed revenue is customers times your contract value. Pipeline is leads times your contract value.
Spend gives ROI
ROI is closed revenue minus spend, divided by spend. Cost per click, per lead and per customer divide spend by each count.
Presets
What each preset starts from
The expected unique clicks per placement, from the Dupple Media Kit 2026. The calculator starts from the middle of each range. You enter the price.
Primary ad
Expected 600 to 1,500 unique clicks.
Spotlight ad
Expected 200 to 300 unique clicks.
Quick Link
Expected 50 to 100 unique clicks.
Dedicated Send
Expected 1,000 to 3,000 unique clicks.
Want the numbers behind the presets? See the case studies, the placement formats, the newsletter advertising statistics and how to measure sponsorship ROI.
FAQ
ROI calculator FAQ
Straight answers on where the numbers come from.
Where do the click numbers come from?
From the Dupple Media Kit 2026. Each format has a range of expected unique clicks per placement, and the calculator starts from the middle of that range. You enter the cost of each placement yourself, from your quote or the media kit; the clicks come from the media kit range.
Is the result a forecast?
No. It multiplies your own funnel rates with the expected clicks of the placements you choose. Real results depend on your offer, creative, landing page and audience fit.
What are the numbers already in the calculator?
They are placeholders so that the page shows a result straight away. Replace the click to lead rate, the lead to close rate and the contract value with your own before you read the result.
How do I get exact rates and a plan?
Use the button under the results or the form on the advertise page. A person from the Dupple team replies within 24 hours.
Want exact rates and a plan for your goal?
Tell us your goal and your budget. A person replies within 24 hours.
Get a custom plan