Warp
AI coding agent / terminal (Warp Code)
Ran 3 Primary ads. Strong fit with the developer audience.
1,747
from 3 Primary ads
$6.01
CPC
$6.75
CPM
Real results from brands advertising in Techpresso
Techpresso reaches 550,000+ tech professionals every morning. Here is what that audience delivered for the brands that advertised — measured in unique clicks, CPC and CPM, not vanity metrics.
Brands that have advertised in Techpresso
Adobe
Perplexity
ProtonWarp
Cloudways
Pendo
Galileo
Rabbit
Vanta
550,000+
Subscribers
~80% US
Geography (then Canada, UK)
38%
Open rate
600–1,200+
Primary benchmark (unique clicks)
150–300
Spotlight benchmark (unique clicks)
5,000+
Dedicated Send benchmark (unique clicks)
By the numbers
One strong number per advertiser
Unique clicks from a single Primary placement, each at a flat $6.75 CPM.
1,499 clicks
From a single Primary ad
CPC $2.45
1,299 clicks
From a single Primary ad
CPC $2.69
1,083 clicks
From a single Primary ad
CPC $3.23
876 clicks
From a lead-magnet ad
CPC $4.00
744 clicks
Driving signups
CPC $4.70
701 clicks
On their first Primary ad
CPC $4.99
648 clicks
From one Primary placement
CPC $5.40
613 clicks
For an AI code review tool
CPC $5.71
CPC < $2
Consistent sub-$2 CPC across a year of placements
Recurring, 2024–25
Campaign breakdowns
Full case studies
PostHog
Product analytics / dev tools
Multiple Primary ads throughout 2024 (recurring relationship) plus 1 Spotlight in Feb 2025. Advertised their own newsletter and products.
< $2
CPC
SerpApi
Search API / dev tools
Recurring Primary placements plus Spotlights.
1,499
Unique clicks
$2.45
CPC
$6.75
CPM
Datadog
Cloud monitoring & observability
4 main ads + 4 spotlight ads in total.
$1.70
CPC
$13.50
CPM
DigitalOcean
Cloud infrastructure
4 Primary Ads + 4 Spotlight Ads over 8 weeks.
$1.70
CPC
$13.50
CPM
Intercom
AI customer service
10 placements (Primary + Spotlight) across a full quarter, rotating three messaging angles.
$2.00
CPC
$11.45
CPM
Intel
Enterprise / developer hardware
5 Primary Ad placements over a 5-week cadence.
$3.00
CPC
$15.00
CPM
HubSpot
CRM / marketing platform
5 placements over 5 weeks, each promoting a specific free-tier product (free CRM, Marketing Hub, Sales Hub).
$1.24
CPC
$7.20
CPM
ElevenLabs
Voice AI
5 Spotlight Ads only ($5,500 total spend).
$1.00
CPC
$2.40
CPM
In their words
What advertisers say
It was really good working with Techpresso.
The numbers look good and in line with what I see in Google Analytics.
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