What 790,000+ subscribers returned for the brands that bought a placement, in unique clicks and placements booked.
790,000+
Subscribers
37%
Open rate
Brands that have advertised in Techpresso
SerpApi
Perplexity
Proton
Warp
Cloudways
The audience
Techpresso is a daily AI & tech brief. Mostly US, mostly senior, and it opens.
Figures as of October 25, 2026
790,000+
Subscribers
37%
Average open rate
~80% US
Geography, then Canada and the UK
What a placement returns
Expected unique clicks per placement, from the Dupple Media Kit 2026 (read 14 Oct 2026). Real results follow below.
| Format | Unique clicks | Where it sits |
|---|---|---|
| Primary | 600 to 1,500 | Top of the newsletter |
| Spotlight | 200 to 300 | Mid-newsletter |
| Dedicated Send | 1,000 to 3,000 | Your email, our list |
By the numbers
Unique clicks from real placements, not reach estimates.
Primary ad unless stated
SerpApi
1,499clicks
From a single Primary ad
1,299clicks
From a single Primary ad
1,083clicks
From a single Primary ad
876clicks
With a lead-magnet ad
744clicks
Driving signups
Warp
701clicks
On their first Primary ad
666clicks
From one Primary ad
Fidelity Security
648clicks
From one Primary ad
613clicks
For an AI code review tool
12months
A year of repeat placements, renewed every quarter
Recurring, 2024 to 2025
Campaign breakdowns
What each brand ran, and what it returned.
SerpApi
Featured
Search API for LLMs and agents
Started in spring 2026 with a 19-placement run of Spotlights and Tool-section ads, came back in August for 13 more Primary and Spotlight slots, and booked again for September. Their best single Primary ad returned 1,499 unique clicks.
32
Placements booked
2
Campaigns, plus a rebook
1,499
Unique clicks, best Primary
WarpAI coding agent / terminal (Warp Code)
Ran 3 Primary ads. Strong fit with the developer audience.
1,747
Unique clicks, 3 Primary ads
Product analytics / dev tools
Multiple Primary ads throughout 2024 (recurring relationship) plus 1 Spotlight in Feb 2025. Advertised their own newsletter and products.
12 mo
Sustained run
Quarterly
Renewal cadence
Developer tooling
4 Primary ads and 4 Spotlight ads in total, booked in three rounds, with a customer story used as the lead magnet.
8
Placements
Cloud infrastructure
4 Primary ads and 4 Spotlight ads over 8 weeks, alternating formats so the brand stayed in the newsletter every week.
8 wks
Continuous presence
AI customer service
10 placements (Primary and Spotlight) across a full quarter, rotating three messaging angles.
10
Placements
Enterprise / developer hardware
5 Primary ad placements over a 5-week cadence.
5
Primary ads
CRM / marketing platform
5 placements over 5 weeks, each promoting a specific free-tier product (free CRM, Marketing Hub, Sales Hub).
5
Placements
Voice AI
Five Spotlight ads only, across one campaign.
5
Spotlight placements
In their words
The teams advertising in Techpresso tend to come back. Here's why.
Sponsoring Techpresso has been one of the smoothest partnerships we've run - and one of the best performing. From the first campaign onward, the team made every step easy and convenient, and the results consistently justified coming back. Top-notch to work with.
Bartek MarmolowskiCustomer Success Director, SerpApi
It was really good working with Techpresso.
CloudwaysThe numbers look good and in line with what I see in Google Analytics.
Reach 790,000+ subscribers with a Primary, Spotlight or Dedicated Send (rates in the media kit). Tailored plan and category benchmarks within 24 hours.
Audience figures as of October 25, 2026 (Beehiiv and MailerLite subscriber counts, rounded down). Rates from the Dupple Media Kit 2026, read 14 Oct 2026.
