Newsletter advertising case studies
Real numbers from real Dupple campaigns. Every sponsorship includes a detailed performance report covering opens, clicks, CTR, CPM, CPC, and corporate-domain breakdowns. Below are five representative campaigns.
Selected campaigns
Campaign results at a glance
DigitalOcean: 1M+ impressions
4 Primary + 4 Spotlight placements over 8 weeks
$1.70
CPC
$13.50
CPM
Intel: 700K+ impressions
5 Primary Ads driving enterprise awareness
$3.00
CPC
$15.00
CPM
Intercom: 1.1M+ impressions
10 ads sustained over the quarter
$2.00
CPC
$11.45
CPM
HubSpot: $1.24 CPC
5 placements · 500K+ impressions
500K+
Impressions
$7.20
CPM
ElevenLabs: $1 CPC
5 Spotlight ads · 500K+ impressions
$2.40
CPM
500K+
Impressions
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What every Dupple campaign report includes
Opens & CTR
Unique opens, total opens, click-through rate on your links, benchmarks for your placement type.
CPM & CPC
Effective cost per mille and per click against the unique impressions delivered to your placement.
Corporate domains
List of company domains that clicked your ad. Unique to Dupple. Feeds ABM outbound.
Category benchmarks
How your campaign compared to the average for your vertical and placement type.
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