Warp
AI coding agent / terminal (Warp Code)
Ran 3 Primary ads. Strong fit with the developer audience.
1,747
from 3 Primary ads
$6.75
CPM
What 690,000+ tech professionals returned for the brands that bought a placement, in unique clicks, impressions and CPM.
Brands that have advertised in Techpresso
The audience
Techpresso is a daily AI & tech brief. Mostly US, mostly senior, and it opens.
660,000+
Subscribers
~80% US
Geography (then Canada, UK)
37%
Open rate
600–1,200+
Primary benchmark (unique clicks)
150–300
Spotlight benchmark (unique clicks)
5,000+
Dedicated Send benchmark (unique clicks)
By the numbers
Unique clicks from real placements, not reach estimates.
SerpApi
1,499 clicks
From a single Primary ad
CPM $6.75
Mode Mobile
1,083 clicks
From a single Primary ad
CPM $6.75
Lightfield
744 clicks
Driving signups
CPM $6.75
Warp
701 clicks
On their first Primary ad
CPM $6.75
Fidelity Security
648 clicks
From one Primary
CPM $6.75
CodeRabbit
613 clicks
For an AI code review tool
CPM $6.75
Scytale
876 clicks
With a lead-magnet ad
CPM $6.75
PostHog
12 months
A year of repeat placements, renewed every quarter
Recurring, 2024–25
IBM
1,299 clicks
From a single Primary ad
CPM $6.75
GrowthSchool
666 clicks
From one Primary
CPM $6.75
Campaign breakdowns
What each brand ran, and what it returned.
AI coding agent / terminal (Warp Code)
Ran 3 Primary ads. Strong fit with the developer audience.
1,747
from 3 Primary ads
$6.75
CPM
Product analytics / dev tools
Multiple Primary ads throughout 2024 (recurring relationship) plus 1 Spotlight in Feb 2025. Advertised their own newsletter and products.
12 mo
Sustained run
Search API / dev tools
Recurring Primary placements plus Spotlights.
1,499
Unique clicks
$6.75
CPM
Developer tooling
4 main ads + 4 spotlight ads in total.
$13.50
CPM
Cloud infrastructure
4 Primary Ads + 4 Spotlight Ads over 8 weeks.
$13.50
CPM
AI customer service
10 placements (Primary + Spotlight) across a full quarter, rotating three messaging angles.
$11.45
CPM
Enterprise / developer hardware
5 Primary Ad placements over a 5-week cadence.
$15.00
CPM
CRM / marketing platform
5 placements over 5 weeks, each promoting a specific free-tier product (free CRM, Marketing Hub, Sales Hub).
$7.20
CPM
Voice AI
5 Spotlight Ads only ($5,500 total spend).
$2.40
CPM
In their words
It was really good working with Techpresso.
The numbers look good and in line with what I see in Google Analytics.
Reach 690,000+ tech professionals with a Primary, Spotlight or Dedicated Send. Tailored plan and category benchmarks within 24 hours.
Advertise in Techpresso