HomeAdvertise › Case studies
Case studies

Real results from brands advertising in Techpresso

What 690,000+ tech professionals returned for the brands that bought a placement, in unique clicks, impressions and CPM.

Brands that have advertised in Techpresso

The audience

Who you're reaching

Techpresso is a daily AI & tech brief. Mostly US, mostly senior, and it opens.

660,000+

Subscribers

~80% US

Geography (then Canada, UK)

37%

Open rate

600–1,200+

Primary benchmark (unique clicks)

150–300

Spotlight benchmark (unique clicks)

5,000+

Dedicated Send benchmark (unique clicks)

By the numbers

One strong number per advertiser

Unique clicks from real placements, not reach estimates.

SerpApi

1,499 clicks

From a single Primary ad

CPM $6.75

Mode Mobile

1,083 clicks

From a single Primary ad

CPM $6.75

Lightfield

744 clicks

Driving signups

CPM $6.75

Warp

701 clicks

On their first Primary ad

CPM $6.75

Fidelity Security

648 clicks

From one Primary

CPM $6.75

CodeRabbit

613 clicks

For an AI code review tool

CPM $6.75

Scytale

876 clicks

With a lead-magnet ad

CPM $6.75

PostHog

12 months

A year of repeat placements, renewed every quarter

Recurring, 2024–25

IBM

1,299 clicks

From a single Primary ad

CPM $6.75

GrowthSchool

666 clicks

From one Primary

CPM $6.75

Campaign breakdowns

Full case studies

What each brand ran, and what it returned.

Warp

AI coding agent / terminal (Warp Code)

Ran 3 Primary ads. Strong fit with the developer audience.

1,747

from 3 Primary ads

$6.75

CPM

PostHog

Product analytics / dev tools

Multiple Primary ads throughout 2024 (recurring relationship) plus 1 Spotlight in Feb 2025. Advertised their own newsletter and products.

12 mo

Sustained run

SerpApi

Search API / dev tools

Recurring Primary placements plus Spotlights.

1,499

Unique clicks

$6.75

CPM

Datadog

Developer tooling

4 main ads + 4 spotlight ads in total.

$13.50

CPM

DigitalOcean

Cloud infrastructure

4 Primary Ads + 4 Spotlight Ads over 8 weeks.

$13.50

CPM

Intercom

AI customer service

10 placements (Primary + Spotlight) across a full quarter, rotating three messaging angles.

$11.45

CPM

Intel

Enterprise / developer hardware

5 Primary Ad placements over a 5-week cadence.

$15.00

CPM

HubSpot

CRM / marketing platform

5 placements over 5 weeks, each promoting a specific free-tier product (free CRM, Marketing Hub, Sales Hub).

$7.20

CPM

ElevenLabs

Voice AI

5 Spotlight Ads only ($5,500 total spend).

$2.40

CPM

In their words

What advertisers say

It was really good working with Techpresso.
Cloudways
The numbers look good and in line with what I see in Google Analytics.
Podcastle

Book your placement in Techpresso

Reach 690,000+ tech professionals with a Primary, Spotlight or Dedicated Send. Tailored plan and category benchmarks within 24 hours.

Advertise in Techpresso