Devshot
Developer newsletter
Advertise in Devshot, the daily developer newsletter
Updated
Devshot is Dupple's daily newsletter on coding and developer news. Its readers include software engineers, DevOps, CTOs and tech founders.
- Kickoff callYour goals
- Goes liveYour date
- Full reportOpens, clicks
Advertise in Devshot
Quick answer
Devshot is Dupple's daily developer newsletter, read by software engineers, DevOps, tech founders, CTOs and leads. You pay a flat price per package, listed in the media kit, with no minimum budget. To start, get the media kit or send the form; we reply within 24 hours.
Subscribers
31K+, 32% average open rate.
Few sponsors per issue
Maximum 3 sponsors per issue.
Flat-rate packages
Rates are in the media kit, no auction.
How it works
From kickoff call to final report
Every campaign comes with a dedicated team, not a self-serve ad platform.
Kickoff call
We align on your goals, your audience and what success looks like.
Format and newsletter
We recommend the placement and the newsletter that fit your target.
Copy review
Our team refines your copy so it reads native to the issue.
Live on your date
Your ad runs on the date you choose, after you approve the copy.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Packages
Four ways to book Devshot
A Primary Ad is the first sponsored placement, at the top of the email. A Dedicated Send is a standalone email, 100% your brand. Maximum 3 sponsors per issue. Runs on the date you choose. Main placements book out weeks to months ahead. Prices are in the media kit.
A week of Primary Ads
Includes 6 Primary Ads, Monday to Saturday, plus a Sunday send that is 100% your brand.
Dedicated Send
Includes a Dedicated Send, 100% your brand.
Week and Dedicated Send
Includes 6 Primary Ads and 1 Dedicated Send, Monday to Sunday.
Two weeks of Primary Ads
Includes 12 Primary Ads and 2 Dedicated Sends, 2 x Monday to Sunday.
Want more reach? Techpresso has 800K+ subscribers. See the Techpresso rates.
The audience
Who reads Devshot
Devshot covers coding and developer news, every day. Readers opted in to receive it.
Who reads Devshot
Roles of new subscribers who clicked seen 29 Oct to 4 Nov 2026
Of 256 new subscribers who joined in the past 30 days, clicked and had answered our sign-up quiz: 16.8% say engineering, 15.6% chose "other", 12.9% say marketing, 54.7% gave a smaller role or none. Readers' own answers, not checked job titles.
The sample is not a survey of every subscriber. Full table and limits: who reads Devshot.
At a glance
Which Dupple newsletter fits your audience?
Devshot is the focused option for developers and engineering leaders, and Techpresso has the broadest reach.
| Newsletter | Topic | Who reads it | Subscribers | Open rate |
|---|---|---|---|---|
| Techpresso | Tech and AI news | Tech professionals, founders and executives | 800K+ | 37% |
| Cyberpresso | Cybersecurity and threat intel | CISOs, security engineers, SOC analysts, IT and risk leaders | 29K+ | 31% |
| MarketingShot | Marketing news and strategy | Growth marketers, founders, agency owners, CMOs and VPs | 36K+ | 32% |
| Devshot | Coding and developer news | Software engineers, DevOps, tech founders, CTOs and leads | 31K+ | 32% |
| Finpresso | Finance and tech news | Finance pros, fintech builders, investors, operators | 33K+ | 33% |
| AIpresso | AI news, models and tools | AI engineers, founders, product leaders, researchers | 29K+ | 31% |
Why Dupple
Not another ad auction
A fixed price, set upfront
There is no bidding. Each placement has a flat rate in the media kit.
A cap on sponsors
Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most.
No ad design needed
The layout is native to the newsletter, so you do not design the ad.
Reports with company domains
Opens, clicks, CTR and the corporate domains that clicked.
Pairings
Go bigger
Pair Devshot with a wider or adjacent audience.
Techpresso
800K+ subscribers. Tech and engineering is its largest reader function.
Cyberpresso
29K+ security readers. Worth pairing when your tool touches infrastructure, secrets or compliance.
Devtools overview
Formats and approaches for devtools across the network.
Guide: reaching Python developers
How to pick channels for a developer audience.
FAQ
Devshot advertising FAQ
Straight answers on cost, readers, formats, timing and reporting.
How much does it cost to advertise in Devshot?
Devshot rates are in the Dupple Media Kit 2026. You book one of four flat-rate packages, with no minimum budget, so you can test one placement and then scale.
Who reads Devshot?
Among 256 new subscribers who clicked and answered our sign-up quiz (seen 29 Oct to 4 Nov 2026), engineering is the largest named role at 16.8%. The media kit lists software engineers, DevOps, tech founders, CTOs and leads as readers. See the software developers audience page.
What ad formats can I book in Devshot?
Devshot is sold as four packages: a week of Primary Ads, a Dedicated Send, a week with a Dedicated Send, or two weeks of Primary Ads. A week of Primary Ads includes 6 Primary Ads, Monday to Saturday, plus a Sunday send that is 100% your brand. Devshot has no Spotlight Ad.
Devshot or Techpresso: which should I pick?
Devshot is the focused option for developers and engineering leaders. Techpresso has the broadest reach. You can run both.
How soon can my Devshot ad go live?
A Devshot ad runs on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
What reporting do I get after a Devshot campaign?
After every Devshot campaign you get a full report with opens, clicks, CTR, benchmarks and the corporate domains that engaged. For past campaign results across Dupple, see the case studies.
Data and sources
- Roles of new subscribers who clicked: shares of 256, seen 29 October to 4 November 2026, data as of 5 November 2026. Data file (CSV), data page.
- Packages and readers: Dupple Media Kit 2026.
Advertise in Devshot
Tell us your goals and preferred dates. We reply within 24 hours.
Get the media kit