Spotlight Ad: your ad mid-newsletter, right after the main stories
The Spotlight Ad is the second sponsored placement in a Techpresso issue, with 200 to 300 unique clicks (media kit range). Test a single placement, then scale.
- The second sponsored placementMid-newsletter, after the main stories.
- One clear call to actionA link to your landing page.
- Test, then scaleNo annual commitment. Start with a single placement.
Reserve Spotlight slot
Where it sits
Follow a reader through the issue
Your Spotlight Ad comes after the main stories and before the Other news.
The issue opens
The first sponsored placement, the Primary Ad, sits at the top.
The main stories
Readers go through the stories of the day.
Your Spotlight Ad
The second sponsored placement. It sits right after the main stories.
The click
A link takes the reader to your page. The click shows in your report.
How it works
From brief to live in four steps
Hands-on support on every campaign, from kickoff to the final report.
Pick a date
Send your preferred dates. We reply within 24 hours.
Send your ad
Share your image, copy and link. Our team refines the copy so it reads native to the issue.
Approve it
Your ad ships after you approve it.
Live, then reported
Your ad runs on the date you choose, after you approve the copy. A full report follows.
The facts
Spotlight or Primary
Two placements in the same issue. Pick one, or book both in a pack.
Spotlight Ad
The second sponsored placement, mid-newsletter. Expect 200 to 300 unique clicks.
Primary Ad
The first sponsored placement, top of the email. Expect 600 to 1,500 unique clicks. See the Primary Ad.
Share of voice
Maximum 3 sponsors per issue. The media kit calls it a guaranteed share of voice.
Full report
Opens, clicks, CTR, benchmarks and the corporate domains that engaged.
Audience
780K+ subscribers and a 37% average open rate.
In a pack
Starter, Growth and Scale packs mix Spotlight and Primary Ads. Starter is 4 Primary Ads and 2 Spotlight Ads. Rates are in the media kit.
A real campaign
What a Spotlight-only campaign looked like
Figures from the case studies.
5 Spotlight ads
A voice AI advertiser ran Spotlight ads only.
See all case studies
Placements and unique clicks by brand.
FAQ
Spotlight Ad FAQ
Straight answers on timing, placement, reporting and packs.
How far in advance should I book?
Runs on the date you choose. Main placements book out weeks to months ahead. Send your preferred dates and we reply within 24 hours.
What is the difference between a Spotlight and a Primary Ad?
The Primary Ad is the first sponsored placement, at the top of the email. The Spotlight Ad is the second, mid-newsletter, after the main stories. Prices and expected clicks are in the facts above.
Can I combine Spotlight and Primary Ads?
Yes. The packs combine both. Starter is 4 Primary Ads and 2 Spotlight Ads. Growth is 8 Primary Ads and 6 Spotlight Ads. Scale is 12 Primary Ads and 10 Spotlight Ads. Pack rates are in the media kit.
What is in the report?
Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Every campaign gets a full report.
How many sponsors share an issue?
Maximum 3 sponsors per issue. The media kit calls this a guaranteed share of voice.
Test Techpresso
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Get started