Spotlight Ad: your ad mid-newsletter, right after the main stories
Updated
A Spotlight Ad is the second sponsored placement in Techpresso, right after the main stories. It suits a brand that wants to test one placement before scaling.
- Pick a date24h reply
- Send your adImage, copy
- Goes liveMid-issue
Reserve Spotlight slot
Quick answer
A Spotlight Ad is the second sponsored placement, mid-issue, in Techpresso, Dupple's daily tech and AI newsletter for 800K+ subscribers. You pay a flat rate per placement, listed in the media kit, with no minimum budget. Apply with the form; we reply within 24 hours.
Expected clicks
200 to 300 unique clicks (media kit range).
One clear call to action
A link to your landing page.
Test, then scale
No annual commitment. Start with a single placement.
Where it sits
Follow a reader through the issue
Your Spotlight Ad comes after the main stories and before the Other news.
The issue opens
The first sponsored placement, the Primary Ad, sits at the top.
The main stories
Readers go through the stories of the day.
Your Spotlight Ad
The second sponsored placement. It sits right after the main stories.
The click
A link takes the reader to your page. The click shows in your report.
How it works
From brief to live in four steps
Hands-on support on every campaign, from kickoff to the final report.
Pick a date
Send your preferred dates. We reply within 24 hours.
Send your ad
Share your image, copy and link. Our team refines the copy so it reads native to the issue.
Approve it
Your ad ships after you approve it.
Live, then reported
Your ad runs on the date you choose, after you approve the copy. A full report follows.
At a glance
Spotlight Ad or Primary Ad: which should I pick?
Pick the Spotlight Ad for a mid-newsletter slot to test with, or the Primary Ad for the first slot readers see.
| Format | Where it runs | What you send or get | Expected unique clicks (Techpresso) | How you pay |
|---|---|---|---|---|
| Spotlight Ad | Mid-newsletter, right after the main stories | An image, copy and one link | 200 to 300 | Flat rate, in the media kit |
| Primary Ad | Top of the email, the first sponsor | Your logo in the header, an image and copy | 600 to 1,500 | Flat rate, in the media kit |
| Dedicated Send | A standalone email to the Techpresso list | The whole email: subject line, body and link | 1,000 to 3,000 | Flat rate, in the media kit |
| Native Advertorial | The Primary Ad slot | Copy written by our team as a recommendation | Not in the media kit | Quoted per campaign |
The facts
Spotlight or Primary
Two placements in the same issue. Pick one, or book both in a pack.
Spotlight Ad
The second sponsored placement, mid-newsletter. Expect 200 to 300 unique clicks.
Primary Ad
The first sponsored placement, top of the email. Expect 600 to 1,500 unique clicks. See the Primary Ad.
Share of voice
Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most.
Full report
Opens, clicks, CTR (click-through rate), benchmarks and the corporate domains that engaged.
Audience
800K+ subscribers and a 37% average open rate.
In a pack
Starter, Growth and Scale packs mix Spotlight and Primary Ads. Starter is 4 Primary Ads and 2 Spotlight Ads. Rates are in the media kit.
Booked ahead 1 Jan to 3 Nov 2026
Past Techpresso Spotlight bookings had a median of 21 days between the booking (the deal marked won) and the run date, across 217 runs. 69% were booked at least 14 days ahead. These are past bookings, not a deadline.
Past campaigns
Past campaigns are on the case studies page
Read the case studies for past Dupple campaigns.
FAQ
Spotlight Ad FAQ
Straight answers on timing, placement, reporting and packs.
What is a Spotlight Ad in a newsletter?
A Spotlight Ad is the second sponsored placement in a Techpresso issue, mid-newsletter, right after the main stories. It carries an image, copy and one link to your landing page.
How much does a Spotlight Ad cost?
A Spotlight Ad has a flat price per placement, set in the Dupple Media Kit 2026. There is no minimum budget, so you can test one Spotlight Ad before you scale.
How many clicks does a Spotlight Ad get?
A Spotlight Ad typically gets 200 to 300 unique clicks in Techpresso, per the Dupple Media Kit 2026 (read 14 Oct 2026). These are typical ranges, not a promise.
What is the difference between a Spotlight and a Primary Ad?
The Primary Ad is the first sponsored placement, at the top of the email. The Spotlight Ad is the second, mid-newsletter, right after the main stories. Expected unique clicks are 200 to 300 for a Spotlight Ad and 600 to 1,500 for a Primary Ad.
Can I combine Spotlight and Primary Ads?
Yes. The Starter, Growth and Scale packs mix both formats: Starter is 4 Primary Ads and 2 Spotlight Ads, Growth is 8 Primary Ads and 6 Spotlight Ads, and Scale is 12 Primary Ads and 10 Spotlight Ads. Pack rates are in the media kit.
How far in advance should I book a Spotlight Ad?
Past Techpresso Spotlight Ad bookings were made a median 21 days before the run date (217 runs, 1 January to 3 November 2026). That describes past bookings, not a deadline. Send your preferred dates and we reply within 24 hours.
What is in the Spotlight Ad report?
The report shows opens, clicks, CTR, benchmarks and the corporate domains that engaged. Our team supports the campaign from kickoff to the final report.
How many sponsors share an issue?
Techpresso caps the number of sponsors in each issue. Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most.
Data and sources
- Booking lead time: 217 Techpresso Spotlight Ad runs, 1 January to 3 November 2026. Data page and CSV, row Techpresso, Spotlight Ad.
- Click ranges and prices: Dupple Media Kit 2026, read 14 Oct 2026.
Test Techpresso
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
Get started