Statistics

Our flagship cross-join of three proprietary datasets: the AI tool the press names most (ChatGPT) is not the one developers build on fastest (Claude, in 66 of 792 tracked projects), nor the one users rate highest, and the three scoreboards rank the same tools in three different orders.

AI agents are now the single most-mentioned AI subject in our tech-news index and ChatGPT is named in more than 1 of every 100 headlines, then sourced figures on adoption, spending, productivity, and risk.

Email coverage in the tech press rose every quarter to an all-time high, and we publish real open and click rates across 860,000+ B2B subscribers, then sourced figures on ROI, volume, and AI.

Dupple data first: SEO's share of tech-news coverage nearly quintupled in a year as AI search reshaped the field, then sourced figures on Google's 91% market share, AI Overviews, and click-through rates.

First-party email performance across our 910,000+-subscriber B2B network, then sourced figures on ad spend, social, retail media, email ROI, and AI adoption.

Influencer coverage hit an all-time monthly high in our tech-news index and the creator economy is now a top topic, then sourced figures on market size, ROI, spend, and creator earnings.

About 1 of every 100 tech headlines names YouTube or TikTok, and AI video generation is the fastest-rising video topic, then sourced figures on video consumption, ad spend, and ROI.

Cybersecurity is the most persistent topic in our tech-news index and its share of coverage keeps climbing, then sourced figures on breach costs, ransomware, and vulnerability exploitation.

The phrase gig economy is nearly invisible in our tech-news index, yet the platforms behind it are among the most-covered companies with Uber at an all-time high, then sourced figures on gig workers and platform scale.

Freelancing is the smallest labor topic in our tech-news index even as tens of millions freelance, because the story is now about AI, then sourced figures on the freelance workforce and earnings.

Remote work and the return-to-office debate have nearly vanished from the tech news cycle, drowned out by AI-driven layoffs, then sourced figures on how many people still work from home.

In the tech press, HR became a story about layoffs and workforce restructuring rather than hiring, then sourced figures on engagement, turnover, job cuts, and HR technology.

Hiring stayed a top-tier topic in our tech-news index even as AI automated the funnel, then sourced figures on time-to-hire, cost-per-hire, job openings, and AI in recruiting.

Amazon is our most-covered company outside the AI labs and Shopify coverage hit an all-time monthly high as AI shopping arrived, then sourced figures on online sales, conversion, and mobile.

Proprietary Dupple data first: 910,000+ verified subscribers across 6 B2B newsletters, real open rates, and live campaign CPC, CPM, and CTR benchmarks, then a sourced set of industry numbers.