10 Best Analytics Tools for SaaS in 2026
Buying one analytics login measures half a SaaS company. Product behavior and subscription revenue are different bills, and the tool that wins one loses the other. Short answer: PostHog for in-app events, free through 1 million a month, then $0.00005 per anonymous event. ChartMogul for MRR and churn, free under $120,000 ARR, then $1,188 a year at $500,000 ARR. ProfitWell Metrics when a free revenue dashboard is enough.
I would not open a business-intelligence contract until those two numbers exist. Dupple data: Toolradar, our software directory, tracks 83 product analytics tools (September 2026), on its product analytics ranking. Website counters and warehouse dashboards are a different purchase, covered in best analytics tools. Prices below were checked on September 23, 2026, on each vendor's own site. PostHog, ChartMogul, Amplitude, and LogRocket label prices in US dollars. Mixpanel, Baremetrics, and Userpilot list dollars without a currency code, so confirm the currency before you sign. No vendor paid for a place in this order.
Quick comparison
| Tool | Best for | Starting price | Standout |
|---|---|---|---|
| PostHog | In-app events with a cap on the bill | Free to 1 million events/mo, then $0.00005/event anonymous | Identified events start at $0.000248 |
| Mixpanel | B2B funnels with a posted overage | Free to 1 million events, then $0.00028/event | Group Analytics adds 40% to that overage |
| Amplitude | The larger free event pool | Free to 2 million events/mo | Plus starts at $0 and publishes no single rate |
| ChartMogul | MRR and churn across billing systems | Free under $120,000 ARR; Pro $1,188/yr at $500,000 ARR | Paid plans require an annual contract |
| Baremetrics | One billing system and a monthly price | $49/mo billed yearly, up to $360,000 ARR | Month to month on that plan is $75 |
| ProfitWell Metrics | A free revenue dashboard | Free | Faster refresh is Metrics Plus, with no list price |
| Pendo | Guides tied to product usage | Free to 500 MAU | Paid plans publish no dollar amount |
| Heap | Autocapture when nobody names events | Free to 10,000 sessions/mo | Growth has no posted price |
| Userpilot | In-app onboarding on a MAU price | $299/mo for 2,000 MAU | Advanced product analytics starts on Growth |
| LogRocket | Replay when the session is the bug | $176/mo at 25,000 sessions | The final price depends on seats and retention |
What SaaS analytics covers
SaaS analytics is the pair of tools that shows whether people use the product and whether that usage becomes recurring revenue.
A product tool answers activation, retention, and feature adoption inside the app. A subscription tool answers MRR, churn, and expansion from the billing system. A website counter answers where the visit came from, which is why this page does not rerun product analytics as a second copy. The billing system those revenue tools read is its own purchase, covered in subscription management software.
How we chose
Toolradar's product analytics category lists 83 tools, updated September 2026, and this page ranks 10 for a SaaS company that needs both ledgers. Product tools come from that directory. ChartMogul, Baremetrics, and ProfitWell Metrics are here because a funnel does not produce a board number. Every pick has a live product, and on September 23, 2026 the vendor page showed a price or published no list price, and no vendor paid for a slot.
PostHog, when the app should send one bill
PostHog meters events in US dollars and lets you cap the bill per product. The free plan includes 1 million events a month, with no card. Anonymous events past that allowance are $0.00005 each, so the second million is $50. Identified events, the usual case once a user logs in, start at $0.000248 on the event comparison, which is $248 for that same million.
Free is one project and 1 year of retention, and it drops events past the allowance, so a spike on free deletes history instead of billing you. Pay-as-you-go opens 6 projects and 7 years of retention, and recordings last 90 days instead of 1 month. Group analytics, the view by company, starts at $0.000071 per event after the first million, on the add-ons page. Boost is $250 a month for SSO enforcement and a HIPAA BAA. Scale is $750 a month and adds SAML, on the platform packages page.
The catch: Budget the identified rate, and set a billing limit before the snippet ships, or a spike is either a bill or dropped events.
Use PostHog when engineering will own events, replay, and flags, and leave it when the board question is MRR.
Mixpanel, when the overage has a posted rate
Mixpanel charges for events and includes unlimited seats. The free plan includes 1 million events a month, 10,000 session replays, and 5 saved reports per seat, with no card. Growth includes that first million, then bills $0.00028 per event, so 100,000 events past the allowance are $28. The pricing docs say there is no billing cap, so a launch week is an invoice you cannot shut off. Free locks reports at the allowance and does not charge an overage.
Growth includes 20,000 replays a month, and Group Analytics, the account view a B2B product usually wants, adds 40% of the overage, so that $28 example becomes $11.20 more. An MTU enterprise plan starts at $20,000 a year and is not sold on the website.
The catch: Free closes the reports when you cross the allowance, and Growth invoices an overage you cannot cap.
Use Mixpanel when you want a funnel and a rate you can multiply, including the B2B surcharge, and skip it when the company report is MRR.
Amplitude, when the free pool is the larger one
Amplitude meters volume on every plan, and the Plus terms require fees in US dollars. The free plan includes 2 million events a month, with no card and no end date, plus 10,000 session replays, the larger pool if you are choosing among free tiers. Plus starts at $0, still includes that first 2 million, and requires a card. It scales to 70 million events and adds 20 behavioral cohorts, heatmaps, and 2 years of data retention. Growth and Enterprise are custom, with no list price.
Every plan includes unlimited seats, and Growth adds SSO, project permissions, and 20,000 session replays a month, all behind the quote.
The catch: There is no single Plus rate you can put in a spreadsheet before you pick a volume.
Start here when the larger free event pool matters more than a posted overage, and leave when you need a revenue ledger.
ChartMogul, when MRR has to survive messy billing
ChartMogul prices Pro on tracked ARR, billed annually. The subscription analytics page says the product is free under $10,000 USD in MRR, which is the same line as under $120,000 ARR, and you contact them to get it. At $500,000 ARR, Pro is $1,188 a year. Above that, through $1 million ARR, Pro is $2,088 a year, then $2,988 through $1.5 million, $5,388 through $3 million, $8,388 through $5 million, $11,388 through $7 million, and $14,388 through $10 million. Budget the next band if you sit near a line.
Enterprise starts at $19,900 a year past that top band. Pro includes 5 billing sources, and Enterprise moves that limit to 15. Both paid plans require an annual contract, and the trial is 14 days with your own data, after a conversation.
The catch: The free plan is a contact, not a button, and a paid plan is a year even if you only needed one quarter of cleanup.
Use ChartMogul when more than one billing system has to become one MRR number, and skip it if a single clean source would do.
Baremetrics, when the bill should be a monthly price
Baremetrics publishes a monthly price and an ARR band on each plan. Launch is $75 a month, or $49 a month billed yearly, for companies up to $360,000 ARR. Growth is $255 a month, or $189 a month billed yearly, up to $3.6 million ARR. Scale is $1,152 a month, or $749 a month billed yearly, above that band. Annual billing can take up to 35% off the monthly price.
Launch includes one integration, and Growth includes two, which is the step when a second billing system appears. Payment Recovery and Cancellation Insights are $129 a month each, and they are not in the base price. The pricing page does not list a free plan.
The catch: The lower Launch figure is the yearly rate. A second billing source is a plan change, not a setting.
Use Baremetrics when one billing system and a checkout price are the requirement, and move to ChartMogul when the source count outgrows Launch.
ProfitWell Metrics, when the dashboard should cost nothing
ProfitWell Metrics, from Paddle, is subscription reporting with no subscription of its own. The product page calls it completely free and says 30,000 or more companies use it to benchmark. It connects to Stripe, Chargebee, and Paddle, and it calculates MRR, churn, and retention without a plan table.
Metrics Plus is the paid layer, and the help center publishes no dollar amount. Free metrics refresh in 3 to 6 hours, which is slow for a same-day board pack. Plus refreshes in 30 to 60 minutes and adds a month-end customer MRR export, and you email support@profitwell.com to ask for it.
The catch: The free dashboard does not clean a second billing system, prorations, or duplicate customers. That cleanup is what ChartMogul charges for.
Install it when the billing source is already clean and the budget is zero.
Pendo, when guides and usage should share a login
Pendo combines product analytics with in-app guides, and the paid price is a MAU quote. Pendo Free covers up to 500 monthly active users, with analytics, in-app guides, branded roadmaps, and branded NPS. Retroactive analytics, back to the install date, is included on every plan. Applications do not add a fee, and no paid tier prints a dollar.
A 30-day trial of the full platform goes through sales. Crossing that cap blocks new guides, NPS surveys, and segments until you upgrade. On a paid plan, crossing the cap does not turn the product off, and a representative contacts you about the contract instead.
The catch: A year of paid Pendo cannot sit on a spreadsheet until the quote arrives.
Use the free plan when guides and a 500-user cap are the test, and treat every paid plan as a sales cycle.
Heap, when nobody will name the events in advance
Heap, now part of Contentsquare, autocaptures interactions so a team can define an event after the visit. That is the reason to buy it when event names are not agreed yet. The free plan allows 10,000 sessions a month and 6 months of history, and it includes SSO. Growth keeps unlimited users and 12 months of history, and the price is an estimate after you install the snippet. Pro and Premier use custom session pricing, and session replay is an add-on on those plans.
A web session ends after 30 minutes without a pageview, and a mobile session ends after 5 minutes of inactivity, so a long day can be several sessions and the cap is not a user count. Passing the monthly limit does not drop collection, and you cannot view the extra until you upgrade.
The catch: Growth has no number you can approve before the snippet is live. Recordings as a category are on the session recording page, and on-page maps are in heatmap tools.
Use the free plan when autocapture is the reason, and get the Growth estimate in writing before you leave that session cap.
Userpilot, when the job is the in-app guide
Userpilot prices by monthly active users, which fits onboarding and not a funnel project. Starter is $299 a month for up to 2,000 MAU, with 3 seats and 1 year of retention. It includes in-app flows, segmentation, usage trends, and NPS, which is a trend line rather than a full analytics suite. Growth starts at $849 a month and adds advanced product analytics, event autocapture, 100,000 emails a month, and 5,000 session replays a month, with 15 seats and 3 years of retention. The trial is 14 days, with no card.
Enterprise has no printed dollar, and Starter reports usage trends and leaves out the deeper analytics module, so retention charts already mean Growth.
The catch: Reading Starter as a Mixpanel replacement buys guides and a trend line. The analytics module sits on Growth.
Use Userpilot when the in-app guide is the product you are buying, and keep PostHog or Mixpanel if the analytics is the job.
LogRocket, when the question is what the session did
LogRocket sells session replay with product analytics, and the terms say fees are in US dollars. The pricing page shows $176 a month at 25,000 sessions, and the final price depends on seats, retention, and add-ons such as streaming export. Analytics events, errors, and logs are unlimited, and you pay for sessions captured, so a noisy install is what moves the bill.
Pro adds session summaries and funnel insights, and that layer is included free above 100,000 sessions a month. Annual contracts lock that rate for the term, so a mid-year price rise does not apply.
The catch: That monthly example is a starting figure, not a flat price for every seat count and every retention window.
Use LogRocket when someone has to watch the session that broke, and do not buy it as the MRR system of record.
What you will actually pay
The rows below turn those unit prices into bills you can compare.
| Situation | Bill | What it assumes |
|---|---|---|
| PostHog, second million of anonymous events | $50 | First paid band, after the free million |
| PostHog, second million of identified events | $248 | Logged-in users, same volume band |
| Mixpanel, 100,000 events over the allowance | $28 | Growth, before Group Analytics |
| That Mixpanel overage with Group Analytics | $39.20 | Group Analytics on the row above |
| ChartMogul Pro at $1 million ARR | $2,088/yr | Annual contract, above the first paid band |
| Baremetrics Growth, billed yearly | $189/mo | Second integration, up to $3.6 million ARR |
| Userpilot Growth | $849/mo | Where advanced product analytics starts |
| PostHog Scale, before any event overage | $750/mo | SAML and priority support, on top of usage |
Amplitude Plus, Pendo's paid plans, Heap Growth, and ProfitWell Metrics Plus still have no public list price. If the short list is one of those, the next step is a written quote. How other categories price themselves is in the SaaS pricing index.
How to choose
Start with the question you cannot answer today. A funnel tool will not close the books, and a revenue tool will not show a failed setup step. PostHog is the in-app pick when you want a billing cap, Mixpanel when you will pay the account-level surcharge, and Amplitude when the free pool is why you start. ProfitWell Metrics, Baremetrics, and ChartMogul cover a clean source, a monthly checkout, and messy billing.
Pendo covers guides until the free cap, Userpilot covers onboarding when analytics can wait, Heap covers autocapture, and LogRocket covers the broken session. Experiments are in A/B testing tools, the profile often lives in a customer data platform, and the lead is defined in qualified B2B SaaS leads.
Pricing mistakes that change the bill
Budgeting PostHog at the anonymous rate for a logged-in app prices the second million at $50 when identified events price that same million at $248. Group analytics adds its own meter after the free allowance.
Treating Mixpanel's free allowance as unlimited viewing ends the month you cross it. Free locks the reports, Growth bills the posted rate with no cap, and Group Analytics adds 40%, the extra $11.20 on the worked example.
Signing ChartMogul off the slider alone still puts Pro on an annual contract. The free plan under the startup ARR line is a contact, and Enterprise starts at $19,900 a year.
Quoting Baremetrics Launch at the yearly rate and paying monthly is the $75 bill, not the $49 one. A second integration is Growth, and each recovery add-on is another $129 a month.
Checking out Userpilot Starter for product analytics buys flows and trends at $299 a month. The analytics module, autocapture, and replays start at $849 a month.
Assuming LogRocket's session example is the whole contract misses seats, retention, and add-ons. The AI layer is included free only above 100,000 sessions a month.
FAQ
What is the best analytics tool for SaaS in 2026?
PostHog, when the question is what people do inside the product: 1 million events a month are free, then anonymous events are $0.00005 each and identified events start at $0.000248. ChartMogul, when the question is MRR and churn: free under $120,000 ARR, then $1,188 a year at $500,000 ARR. ProfitWell Metrics, when a free revenue dashboard is enough. The right name depends on which ledger you are missing.
How much do analytics tools for SaaS cost in 2026?
PostHog's anonymous events are a fraction of a cent after the free million, and identified events cost more than that anonymous rate. Mixpanel Growth bills $0.00028 per event after 1 million events. ChartMogul Pro moves from the first yearly band to $2,088 a year at $1 million ARR. Baremetrics Launch is $49 a month billed yearly, or $75 month to month, up to $360,000 ARR. Userpilot Starter is $299 a month. LogRocket shows $176 a month at 25,000 sessions. Pendo's paid plans, Heap Growth, Amplitude Plus, and ProfitWell Metrics Plus do not publish a list price.
Is there a free analytics tool for a SaaS company?
Yes, and the cap is what changes the product. PostHog, Mixpanel, and Amplitude are free through the event allowances in the comparison. PostHog drops events past its cap, and Mixpanel locks reports. ChartMogul is free under the ARR line in the comparison if you contact them. ProfitWell Metrics is free, with a 3 to 6 hour refresh. Pendo is free to 500 MAU. Heap is free to 10,000 sessions a month. Baremetrics and Userpilot do not list a free plan.
How does PostHog compare with Mixpanel for a SaaS product?
PostHog lets you cap each product's bill, and it prices identified events from $0.000248 after the free million. Mixpanel Growth bills $0.00028 per event after its free million and does not offer a billing cap. For a B2B account view, PostHog group analytics starts at $0.000071 per event, and Mixpanel Group Analytics adds 40% to the overage. Pick PostHog for the cap, and Mixpanel for the single posted event rate.
What is the difference between product analytics and subscription analytics?
Product analytics records steps inside the app, such as a finished setup or a feature used twice. Subscription analytics records MRR, churn, and expansion from the billing system. PostHog, Mixpanel, Amplitude, and Heap are the product tools on this list, and ChartMogul, Baremetrics, and ProfitWell Metrics are the subscription tools. A company that buys only one group can see usage or revenue, and it cannot see how one causes the other.
When is ChartMogul a better fit than Baremetrics?
ChartMogul fits when more than one billing source has to become one MRR number. Pro includes 5 sources on an annual contract, at the first paid band in the short answer. Baremetrics fits one integration and a monthly checkout: the Launch rates are in the comparison, and a second integration is Growth. ProfitWell Metrics is the free option when the source is already clean.
Does a free product plan include session replay?
PostHog includes 5,000 recordings a month on the free allowance, kept for 1 month. Mixpanel's free plan and Amplitude's free plan each include 10,000 replays a month. Heap leaves replay off the free plan, and replay is an add-on only on Pro and Premier. Userpilot's replay allowance starts on Growth, not on Starter. LogRocket is the replay product, priced from the session example in the comparison.
Bottom line
Use PostHog when you will identify users and cap the bill, Mixpanel when you want a posted overage, and Amplitude when the larger free event pool is the reason to start. Use ChartMogul for MRR across billing systems, Baremetrics for a monthly price, and ProfitWell Metrics when the dashboard should cost nothing. Pendo, Heap, Userpilot, and LogRocket cover guides, autocapture, onboarding, and the broken session.
Dupple X keeps these decisions in one place, or start the trial. Louis Corneloup, founder of Dupple and Toolradar, edited this ranking, and the about page names the editorial team.
Cite this: Dupple, "10 Best Analytics Tools for SaaS in 2026", September 2026.
