What Counts as a Lead in Post-Signup Co-Registration, and What Dupple Checks
A lead is only as useful as its definition, and Dupple does not publish its own, so this page sets out what is published. On a pay-per-lead offer, Dupple can run a business-email check and a company-size check on the leads. Across 130,964 quiz respondents from 5 Aug to 3 Nov 2026, 12.6% (16,522 people) used an email domain outside a list of consumer mailboxes, an upper bound for business addresses.
Dupple Lead Generation shows an advertiser's offer to new subscribers right after they sign up to a Dupple newsletter and answer a short quiz. Co-registration is usually described as offering a second offer while someone registers for a first one. ActiveProspect's glossary puts it as a consumer opting in to multiple offers "while registering for one primary offer". Dupple's version runs after the sign-up, through the quiz, then the offer wall, the welcome email and follow-up emails. That order matters for what a lead means, so the rest of this page follows it step by step.
Quick answer
- Dupple does not publish an exact lead definition; ask us. On a pay-per-lead offer (CPL, cost per lead), Dupple can run a business-email check and a company-size check.
- An offer is shown after the sign-up and the quiz. When an offer is set to targeted readers only, only readers who match its targeting see it.
- The reader sees the offer on a wall, in an email or in a follow-up sequence. That is an offer shown to a reader, not a request for a call.
- The 12.6% non-consumer email share is an upper bound for business addresses. The count behind it, 16,522 people, is exact.
- Each offer can get a private link to a live report of clicks by placement. The report shows clicks, not results, and the data on this page has no click-to-lead rate.
How a reader becomes a lead
The live page describes five steps. A reader signs up to a Dupple newsletter, such as Techpresso, and answers a short quiz on role, job level, industry and company size. In some countries, a full-page single-offer screen with one selected offer appears before the offer wall. The offer then appears on the offer wall, in the welcome email or in follow-up emails. You pay per click (CPC, cost per click) or per lead (CPL, cost per lead), and the page says there is nothing else to pay for.
Targeting works like a filter. When an offer is set to targeted readers only, only readers who match your targeting see it. Every condition inside a rule must match, and a second rule can reach a different audience with the same offer. The options are 10 industries, 8 job levels, 14 roles and 6 company sizes. Country is set at country level, and strict mode means the offer is never shown outside the countries you choose. Device, the newsletter the reader joined, weekdays only on US Eastern time and excluded email domains are the other levers. For a tool that collects answers rather than clicks, see Lead Magnet.
The table below sets out each element of a lead on a pay-per-lead offer, with the section of the live page it comes from.
| Element | What the page says | Source |
|---|---|---|
| Who | A new subscriber to a Dupple newsletter who answered the quiz. When the offer is set to targeted readers only, the reader must also match your targeting | Live page, "How it works", steps 1 to 4, and "Targeting" |
| What the reader did | Saw the offer on the offer wall, in the welcome email or in follow-up emails, and clicked it. The exact lead definition is not published; ask us | Live page, step 5 and "Placements" |
| Answers the reader gave | Role, job level, industry and company size, chosen from fixed options. Country and device are targeting levers, not quiz questions | Live page, step 2, "Targeting" and "More levers" |
| Checks | For pay-per-lead offers, Dupple can run a business-email check and a company-size check, with job title and company size enriched | Live page, "Lead quality", step 2 |
| Click tagging | Dupple tags each click with the placement it came from, unless your link already sets its own utm_medium | Live page, "Lead quality", step 1 |
| Delivery | Dupple can deliver leads to a shared sheet or to a webhook, with your own tracking | Live page, "Lead quality", step 3 |
| Reporting | Each offer can get a private link that shows clicks by placement: offer wall, welcome email and email sequences. The page says it "shows clicks, not results" | Live page, "Lead quality", step 4, and FAQ |
The table holds no Dupple numbers. Source: the live page, read 3 Nov 2026. Ask us for the exact lead definition: it is not on the page.
How many quiz respondents use a business email?
Most quiz respondents sign up with a consumer mailbox. Dupple counts a non-consumer email domain as any domain outside a list of about 50 consumer providers such as Gmail, Yahoo, Outlook, iCloud and national ISPs. The count of 16,522 people (12.6%) is exact for that definition. Reading it as business addresses is the upper-bound step, because any other domain counts, including personal domains and small companies. For the account-based side of B2B demand, see ABM strategy for B2B SaaS in 2026.
The table below splits the count by segment. A decision-maker is a Founder, C-Suite or Director/VP. The last column counts decision-makers at companies of 51 or more employees who carry a non-consumer domain.
| Segment | People | Non-consumer email domain | Decision-makers at 51+ employees with a non-consumer domain (of all decision-makers at 51+) |
|---|---|---|---|
| All respondents | 130,964 | 12.6% (16,522) | 1,864 of 9,381 |
| Technology industry | 28,401 | 14.2% (4,044) | 614 of 3,089 |
| Finance & Banking industry | 9,135 | 12.8% (1,169) | 211 of 1,217 |
| Technology industry, Engineering & Software Development role | 6,418 | 14.8% (950) | 113 of 582 |
| Finance & Banking industry, Finance & Accounting role | 2,673 | 12.0% (322) | 38 of 261 |
Caption: Email domain of quiz respondents, 90 days to 3 Nov 2026. The quiz total is 130,965; this table counts 130,964 people. Source: our data, the Dupple Offer Network, as of 3 November 2026.
Read the table as a count, not a forecast. Over the 90 days, 1,864 decision-makers at companies with 51 or more employees carried a non-consumer domain. Read as business addresses, that is an upper bound for such people in this window. Their audience profile is covered in the post-signup audience profile for B2B readers, which shows that 28.6% of the 130,965 quiz respondents are decision-makers (5 Aug to 3 Nov 2026).
Clicks are not leads
In the 30 days from 4 Oct to 3 Nov 2026, quiz respondents viewed 279,365 offer cards and clicked 22,388 times, an 8.0% click rate per card view. 37,942 people saw at least one card. Clicks came from the post-signup wall and other placements (15,715), from emails (5,581) and from partner sites (1,092). Source: our data, the Dupple Offer Network, as of 3 November 2026.
A click is not a lead. The 8.0% counts clicks per card view across the wall, the emails and partner sites, and a person can view several cards. The data on this page has no click-to-lead rate, and what counts as a lead is not published; ask us. The click rate also varies by audience, as measured: Technology respondents clicked at 9.1% per card view outside the US and 5.0% in the US, and Finance & Banking respondents at 9.5% outside the US and 5.6% in the US (4 Oct to 3 Nov 2026, 4,105 and 3,694 Technology respondents).
What a lead is not
A lead from this flow is not an exclusive lead. The offer wall is a wall of offers, and the network carried 150 live offers from 36 advertisers in the 30 days to 3 Nov 2026, so a reader sees your offer next to others. Other vendors describe leads in similar terms. NetLine's own platform page says "Only receive and pay for leads that match your exact criteria", which is the same idea as a rule match, not proof of intent.
A lead is also not a marketing-qualified lead (MQL) by default. An MQL is a label that your own scoring gives a contact. Nothing on the live page shows how any advertiser scores these leads. For a guide to getting qualified B2B SaaS leads without buying a list, see qualified B2B SaaS leads.
A lead is not intent data. A click shows that a reader looked at an offer. It does not show that the reader plans to buy. For a guide to B2B intent data and website-visitor identification providers, see best B2B intent data providers.
A lead is not a call booking. The reader is shown an offer on a wall, in an email or in a sequence. For cost planning on pay-per-lead offers, see how to estimate cost per lead in newsletter co-registration, and for the difference from syndication, read co-registration vs content syndication.
Limits
The live page says Dupple "can run" the business-email and company-size checks. It does not promise them on every lead, and this page does not describe how each check is set for a given offer.
Country is known for 77.1% of respondents from 5 Aug to 3 Nov 2026, and 51.3% of those with a known country are in the United States. A rule on a question the reader left unknown does not match when the offer is set to targeted readers only, so unknown answers can shrink an audience. The quiz answers themselves are the reader's own choices from fixed options.
A non-consumer domain does not, on its own, show a person's role. That is why the 12.6% stays an upper bound for business addresses.
The Lead Generation page lists no CPC or CPL price: an applicant sends its own offer, terms and CPC or CPL, and the team reviews applications once a week. Newsletter ad rates are in the Dupple media kit. Every Dupple figure here is an aggregate from one network over one window, and it describes the Dupple audience, not yours. To measure a pilot against your own pipeline, use how to measure newsletter sponsorship ROI.
Data and sources
- Dupple Offer Network: post-signup quiz answers and offer-card views and clicks, as of 3 November 2026. Quiz window 5 Aug to 3 Nov 2026 (90 days); offer-card window 4 Oct to 3 Nov 2026 (30 days). Aggregates only.
- Dupple Lead Generation page, read 3 Nov 2026: flow, targeting options, lead checks, delivery, live report and FAQ.
- ActiveProspect glossary: co-registration, read 3 Nov 2026: the general definition.
- ActiveProspect glossary: co-registration lead, read 3 Nov 2026: "A co-registration lead is a lead generated through a co-registration advertising placement."
- NetLine HQL platform page, read 3 Nov 2026: a competitor's own wording on criteria-matched leads.
FAQ
What is a co-registration lead?
A co-registration lead is generated through an offer shown while someone signs up for something else. ActiveProspect's glossary describes it as a consumer opting in to several offers while registering for one primary offer. On Dupple, the offer comes after a newsletter sign-up and a quiz, on the offer wall, in the welcome email or in follow-up emails.
Does Dupple check every lead?
No promise is made for every lead. The live page says Dupple can run a business-email check and a company-size check on pay-per-lead offers, with job title and company size enriched. Dupple publishes no lead-acceptance rate, and check details are not published; ask us.
How many quiz respondents use a business email?
In the 90 days to 3 Nov 2026, 16,522 people (12.6% of 130,964 respondents) had a domain outside about 50 consumer mailbox providers. That count is exact. Reading it as business addresses is the upper-bound step, since any other domain counts. In the Technology industry the share is 14.2%, and 614 decision-makers at 51+ employees in that industry carry a non-consumer domain.
Can I see which placement produced each click?
Yes, each offer can get a private live report link. It shows the clicks Dupple recorded by placement: the offer wall, the welcome email and the email sequences. The page says it "shows clicks, not results", so it does not replace your own lead records. Each click is also tagged with its placement, unless your link sets its own utm_medium.
Does every click count as a lead?
No. Dupple sells clicks (CPC) and leads (CPL) as separate pricing options. In the 30 days to 3 Nov 2026, quiz respondents clicked 22,388 times on 279,365 offer-card views, which is an 8.0% click rate per card view. None of this data measures how many of those clicks became leads, and the lead definition itself is not published, so ask for it before you set a CPL.
About this page
Dupple sells newsletter advertising and post-signup lead generation (pay per click or per lead), and this page was written by the Dupple team from its own Offer Network data and the vendors' public pages. The editorial policy explains how Dupple writes and sources its pages.
Some offers on this page may be paid placements or contain affiliate links.
