Dupple original data
Newsletter Advertising Statistics 2026
Most newsletter advertising statistics you find online are borrowed and recycled. These are not. Dupple runs a B2B newsletter ad network, so we can publish numbers nobody else has: verified subscriber counts, real open rates, and the actual cost per click, CPM, and click-through rate from campaigns that shipped. The proprietary figures come first, then a short set of well sourced industry numbers for context. Advertisers can see the full formats and rates on our newsletter advertising page.
Proprietary, Dupple network
The number only Dupple can publish
820,000+ verified, opted-in subscribers read a Dupple newsletter as of August 2026, across 6 B2B titles. That is the total addressable audience an advertiser reaches through one network.
Source: Dupple internal audience data (Beehiiv active subscriptions plus MailerLite), updated August 19, 2026. Sample: all 6 newsletters.
One number is a headline; the breakdown is what an advertiser actually buys. Here is the network reach split by title, each with its real average open rate. Every figure below is measured on our own send infrastructure, not modeled or estimated.
Proprietary, per newsletter
Audience size and open rate by newsletter
- Techpresso, the flagship, has 710,000+ subscribers and a 37% average open rate, well above the typical B2B email benchmark.Source: Dupple, Beehiiv active subscriptions. Sample: 710,000+ subscribers.
- MarketingShot reaches 26,000 marketing and growth subscribers at a 35% open rate.Source: Dupple. Sample: the full MarketingShot list.
- Cyberpresso reaches 25,000 security subscribers at a 33% open rate.Source: Dupple. Sample: the full Cyberpresso list.
- Finpresso reaches 23,000 finance and fintech subscribers at a 33% open rate.Source: Dupple. Sample: the full Finpresso list.
- Devshot reaches 22,000 developer subscribers at a 34% open rate.Source: Dupple. Sample: the full Devshot list.
- AIpresso, launched August 1, 2026, already has 10,000 subscribers and is the newest title in the network.Source: Dupple. Sample: the full AIpresso list.
Proprietary, real campaigns
Campaign benchmarks from real Dupple placements
Subscriber counts tell you reach. These tell you performance. Every number here is pulled from post campaign reports on placements that actually ran, and every advertiser gets the same report: opens, clicks, CTR, and the corporate domains that engaged. The full methodology sits in our newsletter advertising best practices playbook.
- Real Dupple campaigns average a 1% to 2% click-through rate on primary placements in 2026.Source: Dupple post-campaign reports. Sample: recent primary placements.
- Cost per click across recent Dupple campaigns ranged from $1.00 to $3.00, with documented campaigns landing at $1.00, $1.24, $1.70, $2.00, and $3.00.Source: Dupple proven-results data. Sample: 5 documented campaigns.
- Dupple placements deliver CPMs of $7 to $19, below the premium end of B2B newsletter rates.Source: Dupple advertising rate data. Sample: network-wide placements.
- A single Primary placement typically drives 600 to 1,200 clicks; the best recent Primary drove 1,299 clicks.Source: Dupple. Sample: primary-format campaigns.
- A Dedicated Send, a full standalone email to the list, typically drives 1,000 to 3,000 clicks.Source: Dupple. Sample: dedicated-send campaigns.
- One multi-placement campaign delivered 1,100,000+ unique impressions across 10 placements at a $2.00 CPC; another delivered 1,000,000+ impressions across 8 placements at a $1.70 CPC; a third delivered 700,000+ impressions across 5 placements at a $3.00 CPC.Source: Dupple case studies. Sample: 3 documented multi-placement campaigns.
- 53% of the Dupple audience is manager level or above, which is why click quality holds up.Source: Dupple audience data. Sample: network-wide.
- Brands that have advertised with Dupple include Adobe, IBM, HubSpot, Babbel, Framer, CodeRabbit, and Slack.Source: Dupple advertiser roster.
Industry context, sourced
Newsletter and email advertising statistics for 2026
The proprietary numbers above sit inside a large and growing channel. These borrowed figures each name a real, checkable source so you can verify them, and they explain why newsletter advertising keeps compounding.
- Email marketing returns about $36 for every $1 spent, the highest return of any marketing channel, according to Litmus.Source: Litmus, "The ROI of Email Marketing."
- Roughly 4.7 billion people worldwide are expected to use email in 2026, about 83% of active internet users, according to Statista's email user forecast.Source: Statista email user forecast.
- Worldwide ad spending is on track to reach about $1.17 trillion in 2026, keeping digital channels competitive for attention, according to eMarketer.Source: eMarketer, "Worldwide Ad Spending H1 2026."
- Independent newsletters commonly command $10 to $150 CPM depending on niche and list quality, with specialized B2B lists at the top of that range, per Admailr's 2026 newsletter advertising rates guide.Source: Admailr, "Newsletter Advertising Rates: 2026 CPM Guide."
- Email newsletters remain one of the content types B2B marketers rely on most to distribute content and nurture leads, according to the Content Marketing Institute's annual B2B Content Marketing report.Source: Content Marketing Institute, B2B Content Marketing benchmarks.
Newsletter advertising FAQ
Newsletter advertising statistics: common questions
How many subscribers does a newsletter advertising network reach in 2026?
Dupple's network reaches 820,000+ verified, opted-in subscribers across 6 B2B newsletters as of August 2026. The split is Techpresso 710,000+, MarketingShot 26,000, Cyberpresso 25,000, Finpresso 23,000, Devshot 22,000, and AIpresso 10,000. Source: Dupple internal audience data, updated August 19, 2026.
What is a good newsletter open rate in 2026?
Across Dupple's titles, open rates run from 33% to 37%, with Techpresso at 37%, Devshot at 34%, and MarketingShot at 35%. Those figures sit well above the typical B2B marketing email, which is one reason engaged newsletter audiences convert. Source: Dupple, measured on our own send infrastructure.
How much does newsletter advertising cost per click and per thousand in 2026?
Real Dupple campaigns landed a cost per click of $1.00 to $3.00 and CPMs of $7 to $19. For comparison, independent newsletters commonly command $10 to $150 CPM depending on niche and list quality, with specialized B2B lists at the top of that range, per Admailr's 2026 newsletter advertising rates guide.
What click-through rate should you expect from a newsletter ad?
Dupple primary placements average a 1% to 2% click-through rate. In practice a single Primary drives 600 to 1,200 clicks, the best recent Primary drove 1,299 clicks, and a Dedicated Send drives 1,000 to 3,000 clicks. Source: Dupple post-campaign reports.
Is newsletter advertising worth it in 2026?
Email marketing returns about $36 for every $1 spent, the highest of any channel, according to Litmus, and roughly 4.7 billion people worldwide are expected to use email in 2026, per Statista. Paired with opted-in audiences and open rates in the 33% to 37% range, newsletter advertising remains one of the most efficient B2B channels.
How we measure these numbers
Subscriber counts are verified, opted-in active subscribers pulled from Beehiiv active subscriptions and MailerLite, rounded and refreshed weekly. Open rates are trailing averages measured on our own send infrastructure. CPC, CPM, CTR, click, and impression figures come from post-campaign reports on placements that actually shipped, not projections. Borrowed statistics name their source inline. This page was published on August 19, 2026 and carries a visible last-updated date; we refresh it as the audience and campaign data change. Byline: Louis Corneloup, Founder at Dupple.
Put these numbers to work
Reach 820,000+ verified B2B subscribers across 6 newsletters. See the ad formats, real campaign benchmarks, and rates, then request the media kit.