Dupple original data
Newsletter Advertising Statistics 2026
Most newsletter advertising statistics you find online are borrowed and recycled. These are not. Dupple runs a B2B newsletter ad network, so we can publish numbers nobody else has: verified subscriber counts, real open rates, and the unique clicks placements are expected to return, with the best result from campaigns that shipped. The proprietary figures come first, then a short set of well sourced industry numbers for context. Advertisers can see the full formats and rates on our newsletter advertising page.
Proprietary, Dupple network
The number only Dupple can publish
960,000+ verified, opted-in subscribers read a Dupple newsletter as of November 8, 2026, across 6 B2B titles. That is the total addressable audience an advertiser reaches through one network.
Source: Dupple internal audience data (Beehiiv active subscriptions plus MailerLite), updated November 8, 2026. Sample: all 6 newsletters.
One number is a headline; the breakdown is what an advertiser actually buys. Here is the network reach split by title, each with its real average open rate. Every figure below is measured on our own send infrastructure, not modeled or estimated.
Proprietary, per newsletter
Audience size and open rate by newsletter
- Techpresso, the flagship, has 800,000+ subscribers and a 37% average open rate, well above the typical B2B email benchmark.Source: Dupple, Beehiiv active subscriptions. Sample: all 800,000+ subscribers.
- MarketingShot reaches 36,000+ marketing and growth subscribers at a 32% open rate.Source: Dupple. Sample: the full MarketingShot list.
- Cyberpresso reaches 29,000+ security subscribers at a 31% open rate.Source: Dupple. Sample: the full Cyberpresso list.
- Finpresso reaches 33,000+ finance and fintech subscribers at a 33% open rate.Source: Dupple. Sample: the full Finpresso list.
- Devshot reaches 31,000+ developer subscribers at a 32% open rate.Source: Dupple. Sample: the full Devshot list.
- AIpresso, launched August 1, 2026, already has 29,000+ subscribers and is the newest title in the network.Source: Dupple. Sample: the full AIpresso list.
Proprietary, real campaigns
What a placement returns, in unique clicks
Subscriber counts tell you reach. These tell you what a placement returns, in unique clicks: the expected range comes from the Dupple Media Kit 2026 and the best result from the case studies page. Every advertiser gets the same post-send report: opens, clicks and the corporate domains that engaged. The full methodology sits in ournewsletter advertising best practices playbook.
- Techpresso's average click rate is 1% of delivered emails as of November 8, 2026.Source: Dupple email platform data (Beehiiv), refreshed weekly. Sample: all Techpresso sends in the platform's average.
- A single Primary placement is expected to drive 600 to 1,500 unique clicks; the best single Primary ad on the case studies page returned 1,499.Source: Dupple Media Kit 2026 (read 14 Oct 2026) and Dupple case studies.
- A Dedicated Send, a full standalone email to the list, is expected to drive 1,000 to 3,000 unique clicks.Source: Dupple Media Kit 2026 (read 14 Oct 2026).
- 53% of Dupple newsletter readers are manager level or above.Source: Dupple Media Kit 2026 ("53% manager level and above").
- Brands that have advertised with Dupple include Adobe, IBM, HubSpot, Babbel, Framer, CodeRabbit, and Slack.Source: Dupple advertiser roster.
Industry context, sourced
Newsletter and email advertising statistics for 2026
The proprietary numbers above sit inside a large and growing channel. These borrowed figures each name a real, checkable source so you can verify them, and they explain why newsletter advertising keeps compounding.
- Email marketing returns about $36 for every $1 spent, the highest return of any marketing channel, according to Litmus.Source: Litmus, "The ROI of Email Marketing."
- Roughly 4.7 billion people worldwide are expected to use email in 2026, about 83% of active internet users, according to Statista's email user forecast.Source: Statista email user forecast.
- Worldwide ad spending is on track to reach about $1.17 trillion in 2026, keeping digital channels competitive for attention, according to eMarketer.Source: eMarketer, "Worldwide Ad Spending H1 2026."
- Independent newsletters commonly command $10 to $150 CPM depending on niche and list quality, with specialized B2B lists at the top of that range, per Admailr's 2026 newsletter advertising rates guide.Source: Admailr, "Newsletter Advertising Rates: 2026 CPM Guide."
- Email newsletters remain one of the content types B2B marketers rely on most to distribute content and nurture leads, according to the Content Marketing Institute's annual B2B Content Marketing report.Source: Content Marketing Institute, B2B Content Marketing benchmarks.
Newsletter advertising FAQ
Newsletter advertising statistics: common questions
How many subscribers does a newsletter advertising network reach in 2026?
Dupple's network reaches 960,000+ verified, opted-in subscribers across 6 B2B newsletters as of November 8, 2026. The split is Techpresso 800,000+, MarketingShot 36,000+, Cyberpresso 29,000+, Finpresso 33,000+, Devshot 31,000+, and AIpresso 29,000+. Source: Dupple internal audience data, updated November 8, 2026.
What is a good newsletter open rate in 2026?
Across Dupple's titles, open rates run from 31% to 37%, with Techpresso at 37%, Devshot at 32%, and MarketingShot at 32%. Those figures sit well above the typical B2B marketing email, which is one reason engaged newsletter audiences convert. Source: Dupple, measured on our own send infrastructure.
How much does newsletter advertising cost per click and per thousand in 2026?
This page gives no Dupple cost per click or CPM: placement prices and CPM ranges are in the Dupple Media Kit 2026, and the cost per click of a campaign is its price divided by the unique clicks it returns. For comparison, independent newsletters commonly command $10 to $150 CPM depending on niche and list quality, with specialized B2B lists at the top of that range, per Admailr's 2026 newsletter advertising rates guide.
What click-through rate should you expect from a newsletter ad?
The Dupple Media Kit 2026 gives Techpresso a 1% to 2% click-through rate. Dupple's email platform also reports an average click rate per newsletter: 1% for Techpresso as of November 8, 2026. The media kit expects 600 to 1,500 unique clicks from a Primary ad and 1,000 to 3,000 from a Dedicated Send, and the best single Primary ad on the case studies page returned 1,499.
Is newsletter advertising worth it in 2026?
Email marketing returns about $36 for every $1 spent, the highest of any channel, according to Litmus, and roughly 4.7 billion people worldwide are expected to use email in 2026, per Statista. Dupple's newsletters add opted-in readers and open rates from 31% to 37%; whether that pays off depends on your offer and landing page.
How we measure these numbers
Subscriber counts are verified, opted-in active subscribers pulled from Beehiiv active subscriptions and MailerLite, rounded and refreshed weekly. Open and click rates are the email platform's trailing averages. Expected clicks per placement come from the Dupple Media Kit 2026, and the best Primary result from the case studies page. Placement prices, CPM ranges and the media kit's click-through rate are in the Dupple Media Kit 2026. Borrowed statistics name their source inline. This page was published on August 19, 2026 and carries a visible last-updated date; we refresh it as the audience and campaign data change. Byline: Louis Corneloup, Founder at Dupple.
Put these numbers to work
Reach 960,000+ verified B2B subscribers across 6 newsletters. See the ad formats and the clicks to expect, then request the media kit for rates.