Last updated: May 2026
What Is Moosend?
Moosend is the email marketing and automation platform for SMBs and e-commerce brands. Founded in 2011 and acquired by Sitecore in 2021, Moosend serves over 80,000 businesses globally with email campaigns, automation workflows, landing pages, and subscription forms at prices typically 30-50% below Mailchimp.
The pitch is "Mailchimp features without the price hikes." Moosend covers the email marketing essentials with strong automation depth and clean templates. The pricing model favors growing businesses: charging per subscriber rather than tiered with feature lockouts, the marginal cost stays predictable as your list grows.
The product supports e-commerce integration with Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop. Abandoned cart workflows, product recommendations, and revenue tracking work natively for online stores.
Try Moosend FreeHow Moosend Works
Build campaigns in the drag-and-drop editor with templates or from scratch. Customize colors, fonts, and content blocks to match your brand. Test emails render correctly across email clients before sending.
Segment your list by behavior, demographics, custom fields, or e-commerce activity. Combine criteria to create precise segments (subscribers who opened the last 3 emails, bought in the past 60 days, and live in Europe).
Automation workflows trigger from events: signup, purchase, cart abandonment, anniversary date, custom event. The visual workflow builder handles multi-step sequences with conditions and branches. Common automations include welcome series, post-purchase nurture, win-back campaigns, and birthday promotions.
Landing pages and subscription forms capture leads from outside your site. Hosted landing pages remove friction; embedded forms convert site traffic into subscribers.
Analytics show open rates, click rates, conversion rates, and revenue per email. E-commerce integration ties email engagement to actual purchases for proper ROI measurement.
Moosend Pricing in 2026
Free trial: 30 days, full features.
Pro: From $9/month for 500 subscribers. Scales by subscriber count.
Sample tier pricing:
- 500 subscribers: $9/month
- 2,500 subscribers: $35/month
- 10,000 subscribers: $100/month
- 50,000 subscribers: $440/month
Enterprise: Custom pricing for large lists with dedicated IP and account management.
Compared to Mailchimp at $20 for 500 contacts ($35/month feature complete), Moosend is significantly cheaper at every subscriber level. Compared to ActiveCampaign at $29/month for 500 contacts, similar discount.
See Moosend PlansWhere Moosend Wins
- Pricing competitive vs Mailchimp: 30-50% cheaper at most subscriber levels.
- Automation depth strong: visual workflow builder handles complex sequences.
- E-commerce integration native: abandoned cart, product recommendations, revenue tracking.
- Landing pages included: no separate Unbounce subscription needed.
- Subscription-based pricing: predictable monthly costs.
Where It Falls Short
- Smaller ecosystem than Mailchimp: fewer template libraries and third-party content.
- Less brand recognition: marketers know Mailchimp; Moosend requires education.
- UI less polished than newer competitors: works well but feels older than ActiveCampaign or Klaviyo.
- Deliverability variable: depends on sender practices; not as well-established as some competitors.
Moosend vs Mailchimp vs ActiveCampaign vs Brevo
Mailchimp dominates SMB email marketing with a stronger brand and integration ecosystem. More expensive.
ActiveCampaign wins on automation depth. More expensive at similar list sizes.
Brevo (formerly Sendinblue) is the closest budget competitor with similar pricing.
MailerLite is similar in pricing and feature scope. Choose based on UI preference.
Who Should Use Moosend
SMBs cost-conscious about email marketing: real savings vs Mailchimp.
E-commerce brands: abandoned cart and revenue tracking native.
Growing businesses: pricing scales smoothly with list growth.
Skip it if: you need maximum brand recognition (use Mailchimp), require enterprise features (use Marketo), or live deep in HubSpot's ecosystem.
Frequently Asked Questions
Does Moosend support transactional emails?
Yes via add-on or higher tiers. Most senders use a dedicated transactional service (SendGrid, Postmark) for high-volume transactional.
Can I import from Mailchimp?
Yes. Migration tools handle subscribers, lists, and active campaigns.
Does it integrate with Shopify?
Yes natively. Stock, orders, and customer data sync for e-commerce workflows.
Is there a free tier?
30-day free trial. No permanent free tier.
Are there transactional sending limits?
Pricing tiers include monthly send limits; overages cost extra.
