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Moosend vs Brevo
Side-by-side comparison of pricing, features, and trade-offs — which one actually fits your team.
What each tool does
Moosend: Moosend is the email marketing and automation platform for SMBs and e-commerce brands. Founded in 2011 and acquired by Sitecore in 2021, Moosend serves over 80,000 businesses globally with email campaigns, automation workflows, landing pages, and subscription forms at prices typically 30-50% below Mailchimp.
Brevo: If you've been around email marketing for a few years, you might know Brevo by its old name: Sendinblue. The rebrand happened in 2023, but the core identity hasn't changed. Brevo is an email marketing platform that charges based on how many emails you send, not how many contacts you have. That pricing model alone makes it worth a serious look, especially if you've got a large list but don't email everyone every week.
Moosend vs Brevo at a glance
| Moosend | Brevo | |
|---|---|---|
| Pricing model | Paid | Freemium |
| Starting price | Paid | Freemium Free (300/day), $25/mo (Starter), $65/mo (Business) |
| Free tier | No | Yes |
| Category | marketing | marketing |
| Best for | Moosend is a business tool available at moosend | All-in-one marketing platform (formerly Sendinblue) combining email marketing, SMS, chat, CRM, and marketing automation |
| Top strength | Pricing competitive vs Mailchimp: 30-50% cheaper at most subscriber levels. | Contact-based pricing model: Paying per email sent rather than per contact is a major cost advantage |
| Main limitation | Smaller ecosystem than Mailchimp: fewer template libraries and third-party content. | See review |
| Full review | Moosend review → | Brevo review → |
Strengths & weaknesses
Moosend highlights
Pros- Pricing competitive vs Mailchimp: 30-50% cheaper at most subscriber levels.
- Automation depth strong: visual workflow builder handles complex sequences.
- E-commerce integration native: abandoned cart, product recommendations, revenue tracking.
- Landing pages included: no separate Unbounce subscription needed.
- Subscription-based pricing: predictable monthly costs.
- Smaller ecosystem than Mailchimp: fewer template libraries and third-party content.
- Less brand recognition: marketers know Mailchimp; Moosend requires education.
- UI less polished than newer competitors: works well but feels older than ActiveCampaign or Klaviyo.
- Deliverability variable: depends on sender practices; not as well-established as some competitors.
Brevo highlights
Pros- Contact-based pricing model: Paying per email sent rather than per contact is a major cost advantage for businesses with large, varied lists.
- Generous free tier: 300 emails/day with unlimited contacts and marketing automation included. Most competitors lock automation behind paid plans.
- Multi-channel from the start: Email, SMS, WhatsApp, and live chat in one platform without needing separate tools.
- Automation quality: Cross-channel workflows that rival platforms costing 3-5x more.
- Transactional email support: Built-in transactional email (order confirmations, password resets) so you don't need a separate service like SendGrid.
Which should you pick?
Choose Moosend if pricing competitive vs mailchimp: 30-50% cheaper at most subscriber levels.
Choose Brevo if contact-based pricing model: paying per email sent rather than per contact is a major cost advantage for businesses with large, varied lists.
Still unsure? Read the deep-dive reviews: Moosend and Brevo.
Frequently asked questions
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