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Moosend vs Brevo
Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.
What each tool does
Moosend: Moosend is an email marketing and automation platform with landing pages and transactional sending built in.
Brevo: Brevo is a multi-channel marketing platform combining email, SMS, WhatsApp, live chat, and a built-in CRM.
Moosend vs Brevo at a glance
| Moosend | Brevo | |
|---|---|---|
| Pricing model | Subscription | Freemium |
| Starting price | Subscription $9/mo (lowest published recurring price) | Freemium Free (300 emails/day), $25/mo (Starter), $65/mo (Business) |
| Free tier | No | Yes |
| Category | marketing | marketing |
| Best for | SMB and mid-market marketers running on WooCommerce, Magento, or WordPress | Small businesses with large contact lists wanting multi-channel messaging on a budget |
| Top strength | Landing pages, forms, SSO, and transactional email all ship in the same plan as campaigns. | It charges by email volume sent rather than contact list size, unlike most competitors. |
| Main limitation | There is no native Shopify integration despite the platform marketing ecommerce automation. | Customer support response times are slow, especially on lower-tier plans with email-only support. |
| Full review | Moosend review → | Brevo review → |
What these prices mean in context
Moosend starts at $9/month and Brevo at $9/month. Across the 61 marketing tools we track and price ourselves, the median entry price is $29/month, spanning $2.50 to $500. Moosend sits 69% below it; Brevo sits 69% below it.
Method: the lowest recurring monthly price quoted in our own review of each tool, read on 2026-09-30. Annual-only and enterprise quotes are excluded, as are figures above $2,000, which are contracts rather than entry prices. Categories with fewer than five priced tools are not reported.
Strengths & weaknesses
Moosend highlights
Pros- Pricing competitive vs Mailchimp: 30-50% cheaper at most subscriber levels.
- Automation depth strong: visual workflow builder handles complex sequences.
- E-commerce integration native: abandoned cart, product recommendations, revenue tracking.
- Landing pages included: no separate Unbounce subscription needed.
- Subscription-based pricing: predictable monthly costs.
- Smaller ecosystem than Mailchimp: fewer template libraries and third-party content.
- Less brand recognition: marketers know Mailchimp; Moosend requires education.
- UI less polished than newer competitors: works well but feels older than ActiveCampaign or Klaviyo.
- Deliverability variable: depends on sender practices; not as well-established as some competitors.
Brevo highlights
Pros- Contact-based pricing model: Paying per email sent rather than per contact is a major cost advantage for businesses with large, varied lists.
- Generous free tier: 300 emails/day with unlimited contacts and marketing automation included. Most competitors lock automation behind paid plans.
- Multi-channel from the start: Email, SMS, WhatsApp, and live chat in one platform without needing separate tools.
- Automation quality: Cross-channel workflows that rival platforms costing 3-5x more.
- Transactional email support: Built-in transactional email (order confirmations, password resets) so you don't need a separate service like SendGrid.
Which should you pick?
Moosend: Best for SMB and mid-market marketers on WooCommerce, Magento, or WordPress who want email, automation, and landing pages in one vendor; skip it if you run Shopify or need a native HubSpot sync.
Brevo: Best for small to mid-sized businesses wanting affordable multi-channel marketing with large contact lists, but customer support response times are a known weak point.
Still unsure? Read the deep-dive reviews: Moosend and Brevo.
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Moosend pricing, checked Sep 2026
- Brevo pricing, checked Sep 2026
Frequently asked questions
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