Dupple original data
Email marketing statistics 2026
Most email marketing statistics pages recycle the same vendor benchmark. This one leads with data only Dupple can publish. Our news radar indexes roughly one million tech articles a year, and across the 645,653 headlines it catalogued between July 2025 and August 2026, coverage of email rose every single quarter, reaching an all-time monthly high of 88.1 mentions per 10,000 headlines as AI writing assistants and inbox security took over the inbox story. And because we run a network that emails 860,000+ verified B2B subscribers, we can publish real open and click rates, not survey estimates. Then a tightly sourced set of industry figures, each deep-linked to the page it came from. For tools, see our guides to the best AI email marketing tools and the best free email marketing tools; to reach an inbox audience, see our newsletter advertising statistics.
Proprietary, Dupple data
The number we can publish and others cannot
email mentions per 10,000 tech-news headlines, August 2026
Email is having a moment in the tech press. Its share of coverage rose in every full quarter, from 22.4 to 51.9 mentions per 10,000 headlines between Q3 2025 and Q2 2026, then hit an all-time monthly high of 88.1 in August 2026, driven by AI email assistants and inbox-security stories. Separately, because we run the sends, our own lists open at 26% to 37%, well above the typical marketing email.
Source: Dupple news radar and Dupple internal audience data, September 17, 2026. Share of coverage = headlines containing "email" (case-insensitive) divided by all headlines indexed that quarter, measured only in the mature window (July 2025 onward). Open rates are real network sends as of September 6, 2026.
The short version
Key takeaways
- Dupple data: email coverage rose every quarter to an all-time monthly high of 88.1 mentions per 10,000 tech headlines, appearing in 3,050 headlines over the past year.Source: Dupple news radar (September 2026)
- Dupple data: across a network of 860,000+ verified B2B subscribers, our newsletters open at 26% to 37%, with click rates from 1.3% to 3.2%.Source: Dupple internal audience data (September 2026)
- In retail, ecommerce, and consumer goods, email returns about 45 dollars for every 1 dollar spent, the highest of any sector measured.Source: Litmus, The ROI of Email Marketing
- About 376 billion emails were sent and received worldwide every day in 2025.Source: Statista, Emails sent per day worldwide, 2025
- Across all industries, the average email open rate is 35.63% and the average click rate is 2.62%.Source: Mailchimp, Email Marketing Benchmarks
- Automated emails drive 37% of all email sales while accounting for just 2% of sends.Source: Omnisend, Email Marketing Statistics, 2025
- About 93% of marketers say personalization improves their leads or purchases.Source: HubSpot, Email Marketing Statistics
- Nearly half of all email, 44.99%, was spam in 2025.Source: Kaspersky Securelist, Spam and Phishing Report 2025
- Apple devices and apps account for 62.26% of all email opens, the dominant reading environment.Source: Litmus, Email Client Market Share, 2026
Proprietary, Dupple news radar
Email coverage climbed every quarter
Email marketing is often written off as a mature channel, but in the tech press it is doing the opposite of fading. The chart shows how many headlines out of every 10,000 we indexed mentioned email, by quarter. It rose in every full quarter and then spiked in the most recent month as AI drafting tools and email-security incidents dominated the inbox story.
email mentions per 10,000 tech-news headlines
Complete calendar quarters only. The most recent full month, August 2026, reached 88.1 mentions per 10,000 headlines, the highest yet.
Source: Dupple news radar, September 17, 2026. Method: case-insensitive substring match of "email" against tech-news headlines, divided by all headlines indexed that quarter. We report share of coverage rather than raw counts because our index scaled to full volume in mid-2025; comparisons are limited to the mature window (July 2025 onward).
Proprietary, Dupple network data
Real open and click rates from a network we operate
Most benchmark tables are self-reported survey averages. These are real sends. Dupple operates six B2B newsletters, and because we run the campaigns we can publish the actual open and click rates, along with the audience behind each one. B2B email, sent to opted-in professionals, outperforms the typical marketing send.
| Newsletter | Subscribers | Open rate | Click rate |
|---|---|---|---|
| Techpresso (tech) | 730,000+ | 37% | 1.3% |
| MarketingShot (marketing) | 33,000 | 31% | 2.0% |
| Finpresso (finance) | 30,000 | 32% | 2.1% |
| Devshot (developers) | 26,000 | 30% | 2.0% |
| Cyberpresso (security) | 26,000 | 26% | 1.9% |
| AIpresso (AI) | 21,000 | 27% | 3.2% |
- Mentions of the word newsletter in our index also hit an all-time monthly high of 7.4 per 10,000 headlines in August 2026, as the creator and media businesses leaned back into owned email.
Source: Dupple internal audience data, September 6, 2026. Subscriber counts are rounded active subscriptions from our reporting overview; open and click rates are network averages from recent sends. The network totals 860,000+ verified subscribers.
Industry context, sourced
Email still wins on ROI
The reason email refuses to die is simple math: no other channel returns as much per dollar. For software to run it, see our guides to the best AI email marketing tools and the best free email marketing tools.
- In retail, ecommerce, and consumer goods, email returns about 45 dollars for every 1 dollar spent, the highest of any sector measured.Source: Litmus, The ROI of Email Marketing
- About 35% of companies earn between 10 and 36 dollars back for every 1 dollar they invest in email.Source: Litmus, The ROI of Email Marketing
- US ecommerce merchants see about 76 dollars back for every 1 dollar spent on email.Source: Omnisend, Email Marketing Statistics, 2025
- Each automated email produces about 3.41 dollars in revenue, versus roughly 0.155 dollars for a standard campaign email.Source: Omnisend, Email Marketing Benchmarks, 2025
Industry context, sourced
How big email really is
Email is not a niche channel. Its raw scale dwarfs every social platform combined.
- About 376 billion emails were sent and received worldwide every day in 2025.Source: Statista, Emails sent per day worldwide, 2025
- The United States leads global volume at roughly 9.7 billion emails sent every day.Source: Omnisend, Email Marketing Statistics, 2025
Industry context, sourced
What actually gets opened
Benchmarks vary widely by industry, and the numbers below sit alongside our own real open rates of 26% to 37% above. For a deeper cut, see our guide to newsletter engagement benchmarks.
- Across all industries, the average email open rate is 35.63% and the average click rate is 2.62%.Source: Mailchimp, Email Marketing Benchmarks
- Government emails post the highest average open rate at 40.55%, while vitamin supplement emails post the lowest at 27.34%.Source: Mailchimp, Email Marketing Benchmarks
- Apple devices and apps account for 62.26% of all email opens, which reshaped how open rates are measured after Mail Privacy Protection.Source: Litmus, Email Client Market Share, 2026
Industry context, sourced
AI and automation take over the workflow
The rise in email coverage we measured is not noise: AI is now built into how marketers write, segment, and send. Compare the platforms in our Klaviyo review.
- Automated emails drive 37% of all email sales while accounting for just 2% of sends.Source: Omnisend, Email Marketing Statistics, 2025
- About 93% of marketers say personalization improves their leads or purchases.Source: HubSpot, Email Marketing Statistics
- Around 31% of email teams now use AI-driven optimization in their programs.Source: HubSpot, Email Marketing Statistics
- Roughly 7 in 10 US marketers now use generative AI tools in their work.Source: Omnisend, Email Marketing Statistics, 2025
- Some 75% of marketers have adopted AI, though most still use it for generic campaigns.Source: Salesforce, State of Marketing Report, 2026
Industry context, sourced
Deliverability and the spam problem
Getting to the inbox is half the battle, and a growing share of email never should have been sent at all.
- Nearly half of all email, 44.99%, was spam in 2025.Source: Kaspersky Securelist, Spam and Phishing Report 2025
- Email filters blocked more than 144 million malicious attachments in 2025.Source: Kaspersky Securelist, Spam and Phishing Report 2025
- About 83.5% of legitimate emails reached the inbox worldwide in 2025, meaning roughly one in six did not.Source: Validity, Email Deliverability Benchmark Report, 2025
Frequently asked questions
Common questions
What is the ROI of email marketing?
Litmus reports email returns about 45 dollars for every 1 dollar spent in retail, ecommerce, and consumer goods, the highest of any sector, and that roughly 35% of companies earn between 10 and 36 dollars back per dollar. Omnisend puts the figure for US ecommerce merchants at about 76 dollars per dollar.
What is a good email open rate in 2026?
Mailchimp's benchmarks put the average open rate across all industries at 35.63% and the average click rate at 2.62%, with a range from 27.34% for vitamin supplements to 40.55% for government. For context, Dupple's own B2B newsletters open at 26% to 37% on real sends.
How many emails are sent every day?
Statista estimates about 376 billion emails were sent and received worldwide each day in 2025, with the United States accounting for roughly 9.7 billion of them, according to Omnisend.
How is AI changing email marketing?
HubSpot finds 93% of marketers say personalization improves results and about 31% now use AI-driven optimization. Omnisend reports 7 in 10 US marketers use generative AI, and automated emails already drive 37% of email sales from just 2% of volume.
How does Dupple measure these email marketing statistics?
This page combines two proprietary sources: our news radar, which indexes roughly a million tech articles a year and lets us measure email's share of coverage, and the real open and click rates from our own network of 860,000+ verified B2B subscribers. Every borrowed figure names a checkable source and links to the exact page it came from.
Method and sources
How this data was measured
This page draws on two proprietary sources. The coverage figures come from Dupple's news radar, the index that powers our newsletters, which ingests roughly one million tech articles a year; to measure a topic we count headlines that contain the term (case-insensitive) and divide by all headlines indexed in the same period, giving a share of coverage in mentions per 10,000 headlines. We limit comparisons to the mature window from July 2025 onward because our index scaled to full volume in mid-2025. The open and click rates come from Dupple's own newsletter sends across a network of 860,000+ verified B2B subscribers, reported as recent network averages as of September 6, 2026. Every external statistic names its source inline and links to the exact page or report that carries the figure; we drop any figure we cannot verify on the source page. This report was published on September 17, 2026, carries a visible last-updated date, and will be refreshed as the data changes. Byline: Louis Corneloup, Founder at Dupple.
Cite this report
Released under Creative Commons BY 4.0. Quote, link, and reuse the data with attribution to Dupple.
APA
MLA
External sources
- Litmus, The ROI of Email Marketing
- Litmus, Email Client Market Share (2026)
- Omnisend, Email Marketing Statistics (2025)
- Omnisend, Email Marketing Benchmarks (2025)
- Statista, Number of emails sent per day worldwide (2025)
- Mailchimp, Email Marketing Benchmarks
- HubSpot, Email Marketing Statistics
- Salesforce, State of Marketing Report (2026)
- Kaspersky Securelist, Spam and Phishing Report 2025
- Validity, Email Deliverability Benchmark Report (2025)
Put your message in 860,000+ inboxes
Dupple runs six B2B newsletters that email 860,000+ verified subscribers across tech, marketing, finance, security, and AI, with the real open and click rates you just read. See the audience numbers and campaign benchmarks.