Dupple original data
Ecommerce statistics 2026
Most ecommerce statistics pages recycle the same sales forecast. This one leads with data only Dupple can publish. Our news radar indexes roughly one million tech articles a year, and across the 645,653 headlines it catalogued between July 2025 and August 2026, Amazon was our most-covered company outside the AI labs, named in 10,400 headlines, about 1 of every 62, while Shopify coverage climbed to an all-time monthly high as AI shopping agents arrived. Our first-party numbers come first, then a tightly sourced set of industry figures, each deep-linked to the page it came from. For deeper reading, see our Shopify review and our digital marketing statistics.
Proprietary, Dupple data
The number we can publish and others cannot
tech-news headlines named Amazon in the past year (about 1 of every 62)
Commerce is inseparable from the tech story. Amazon appears in 161.1 of every 10,000 headlines we index, our most-covered company outside the AI labs. The fresher signal is Shopify, whose share of coverage rose from 2.6 to an all-time monthly high of 7.4 per 10,000 as agentic checkout and AI shopping moved from demo to product.
Source: Dupple news radar, September 17, 2026. Share of coverage = headlines containing the term (case-insensitive) divided by all headlines indexed that period, measured only in the mature window (July 2025 onward) when the index reached full volume.
The short version
Key takeaways
- Dupple data: Amazon appears in about 1 of every 62 tech headlines we index, 10,400 headlines over the past year, our most-covered company outside the AI labs.Source: Dupple news radar (September 2026)
- Dupple data: Shopify coverage hit an all-time monthly high of 7.4 mentions per 10,000 headlines in August 2026, up from 2.6 a year earlier, as AI shopping agents arrived.Source: Dupple news radar (September 2026)
- US retail e-commerce sales reached 340.2 billion dollars in the second quarter of 2026, up 12.2% year over year.Source: US Census Bureau, Quarterly Retail E-Commerce Sales, 2026
- E-commerce made up 17.1% of all US retail sales in the second quarter of 2026.Source: US Census Bureau, Quarterly Retail E-Commerce Sales, 2026
- Amazon is projected to capture 40.5% of all US e-commerce sales in 2025.Source: EMARKETER, US Ecommerce Market Shares, 2025
- Shopify processed 378.44 billion dollars in gross merchandise volume across 2025, up about 29.5% from 2024.Source: Digital Commerce 360, 2026
- The average online shopping cart abandonment rate is 70.22%, based on 50 documented studies.Source: Baymard Institute, 2026
- Traffic to US retail sites from generative AI tools jumped 693.4% during the 2025 holiday season versus a year earlier.Source: Adobe Analytics, 2025 Holiday Shopping Report
Proprietary, Dupple news radar
Shopify coverage climbed to a record
We index the full tech-news firehose to build our newsletters. The chart shows how many headlines out of every 10,000 we indexed named Shopify, by quarter. Coverage nearly doubled across the year and then spiked in the latest month as AI shopping agents and agentic checkout went from demo to shipping product.
Shopify mentions per 10,000 tech-news headlines
Complete calendar quarters only. The most recent full month, August 2026, reached an all-time high of 7.4 mentions per 10,000 headlines.
Source: Dupple news radar, September 17, 2026. Method: case-insensitive substring match of "shopify" against tech-news headlines, divided by all headlines indexed that quarter. We report share of coverage rather than raw counts because our index scaled to full volume in mid-2025; comparisons are limited to the mature window (July 2025 onward).
Proprietary, Dupple news radar
The commerce names in the headlines
Ranking the commerce topics in our index, Amazon towers over everything, the storefront platforms are the growth story, and the generic terms "ecommerce" and "online shopping" barely register on their own, because the conversation now runs through named platforms.
| Commerce topic | Headlines, past year | Per 10,000 | Q3 2025 to Q2 2026 |
|---|---|---|---|
| Amazon | 10,400 | 161.1 | 205.3 to 133.1 |
| Shopify | 250 | 3.9 | 2.6 to 4.7, rising |
| Ecommerce | 338 | 5.2 | 5.1 to 4.2 |
| E-commerce | 306 | 4.7 | 3.8 to 4.3 |
| Online shopping | 66 | 1.0 | 1.5 to 1.1 |
- Dupple's MarketingShot newsletter reaches 33,000 marketing and ecommerce subscribers at a 31% open rate, so this coverage feeds a real commerce audience.
Source: Dupple news radar and Dupple internal audience data, September 17, 2026. Headline counts cover July 2025 to August 2026. Amazon coverage spans its retail, cloud, and devices businesses, so it overstates pure retail attention.
Industry context, sourced
US online sales keep compounding
The coverage climb tracks real dollars. US e-commerce is growing at double digits and taking a bigger slice of retail every quarter.
- US retail e-commerce sales reached 340.2 billion dollars in the second quarter of 2026, up 3.8% from the prior quarter.Source: US Census Bureau, Quarterly Retail E-Commerce Sales, 2026
- That was a 12.2% increase year over year, far outpacing total retail growth.Source: US Census Bureau, Quarterly Retail E-Commerce Sales, 2026
- E-commerce accounted for 17.1% of all US retail sales in the second quarter of 2026.Source: US Census Bureau, Quarterly Retail E-Commerce Sales, 2026
- US shoppers spent a record 257.8 billion dollars online during the 2025 holiday season, up 6.8% year over year.Source: Adobe Analytics, 2025 Holiday Shopping Report
- Cyber Monday 2025 set a US online spending record of 14.25 billion dollars, up 7.1% year over year.Source: Adobe Analytics, Cyber Monday 2025
Industry context, sourced
The global picture
Zoom out and the numbers get much larger. Online retail is a multi-trillion-dollar market and a fifth of all retail worldwide.
- Worldwide online retail sales are set to reach 6.88 trillion dollars in 2026, a 7.2% increase over the prior year.Source: Shopify, Global Ecommerce Sales, 2026
- E-commerce is expected to account for 21.1% of total global retail sales in 2026.Source: Shopify, Global Ecommerce Sales, 2026
Industry context, sourced
Mobile and social commerce
Where people buy is shifting to the phone and, increasingly, the feed. For the marketing side, see our digital marketing statistics.
- Mobile is set to account for 49% of full-year US e-commerce sales in 2026, approaching 60% during the holidays.Source: EMARKETER, US Mcommerce Forecast, 2026
- Smartphones drove the majority of US holiday online transactions in 2025, at 56.4%, a new mobile milestone.Source: Adobe Analytics, 2025 Holiday Shopping Report
- US social commerce sales are on track to surpass 100 billion dollars for the first time in 2026.Source: EMARKETER, US Social Commerce Forecast, 2026
Industry context, sourced
Conversion and where sales leak
Traffic is not the hard part; checkout is. Most carts never convert, and design is a big reason why.
- The average online shopping cart abandonment rate is 70.22%, based on 50 documented studies.Source: Baymard Institute, 2026
- Better checkout design can lift a large e-commerce site's conversion rate by an average of 35%.Source: Baymard Institute, Checkout Usability Research, 2026
Industry context, sourced
AI moves into the funnel, and the platforms that win
The Shopify surge we measured is part of a bigger shift: AI is now steering shoppers, and a few platforms concentrate the volume. Compare storefronts in our Shopify review.
- Traffic to US retail sites from generative AI tools jumped 693.4% during the 2025 holiday season versus a year earlier.Source: Adobe Analytics, 2025 Holiday Shopping Report
- AI and AI agents influenced 262 billion dollars in global online holiday sales in 2025, roughly 20% of all retail sales.Source: Salesforce, 2025 Holiday Shopping Data
- Amazon is projected to capture 40.5% of all US e-commerce sales in 2025.Source: EMARKETER, US Ecommerce Market Shares, 2025
- Shopify processed 378.44 billion dollars in gross merchandise volume across 2025, up about 29.5% from 2024.Source: Digital Commerce 360, 2026
Frequently asked questions
Common questions
How big is US e-commerce in 2026?
The US Census Bureau reported 340.2 billion dollars in US retail e-commerce sales in the second quarter of 2026, up 12.2% year over year, accounting for 17.1% of all US retail sales.
How big is global e-commerce?
Shopify's analysis puts worldwide online retail sales at 6.88 trillion dollars in 2026, expected to make up 21.1% of total retail sales.
What is the average shopping cart abandonment rate?
The Baymard Institute calculates an average cart abandonment rate of 70.22% across 50 studies, and estimates that better checkout design can lift conversion by an average of 35%.
Is AI changing online shopping?
Yes. Adobe found traffic to US retail sites from generative AI tools jumped 693.4% during the 2025 holiday season, and Salesforce estimated AI and AI agents influenced 262 billion dollars in global online holiday sales, about 20% of retail.
How does Dupple measure these ecommerce statistics?
Our proprietary figures come from Dupple's news radar, which indexes roughly a million tech articles a year. We count how often a company or topic appears in headlines and express it as a share of all coverage, so the numbers are not distorted by the total volume we index. Every borrowed figure names a checkable source and links to the exact page it came from.
Method and sources
How this data was measured
The proprietary figures on this page come from Dupple's news radar, the index that powers our newsletters, which ingests roughly one million tech articles a year. To measure a topic we count headlines that contain the term (case-insensitive) and divide by all headlines indexed in the same period, giving a share of coverage in mentions per 10,000 headlines. We report share rather than raw counts, and we limit comparisons to the mature window from July 2025 onward, because our index scaled to full volume in mid-2025 and earlier months are not comparable. Amazon coverage spans retail, cloud, and devices, so we treat it as a ceiling on retail attention, not a pure-play figure. Every external statistic names its source inline and links to the exact page or report that carries the figure; we drop any figure we cannot verify on the source page. This report was published on September 17, 2026, carries a visible last-updated date, and will be refreshed as the data changes. Byline: Louis Corneloup, Founder at Dupple.
Cite this report
Released under Creative Commons BY 4.0. Quote, link, and reuse the data with attribution to Dupple.
APA
MLA
External sources
- US Census Bureau, Quarterly Retail E-Commerce Sales (2026)
- Shopify, Global Ecommerce Sales (2026)
- Adobe Analytics, 2025 Holiday Shopping Report
- Adobe Analytics, Cyber Monday 2025
- Baymard Institute, Cart Abandonment Rate (2026)
- Baymard Institute, Checkout Usability Research (2026)
- EMARKETER, US Mcommerce Forecast (2026)
- EMARKETER, US Social Commerce Forecast (2026)
- EMARKETER, US Ecommerce Market Shares (2025)
- Salesforce, 2025 Holiday Shopping Data
- Digital Commerce 360, Shopify FY2025 GMV (2026)
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