Last updated: May 2026
What Is Trainerize?
Trainerize (rebranded ABC Trainerize after the ABC Financial acquisition) is the fitness business platform for personal trainers, online coaches, gyms, and fitness studios. The product covers workout programming, nutrition tracking, client communication, video coaching, and payment processing in one app designed specifically for fitness professionals.
The pitch is the one app fitness coaches actually need. Generic project management tools like Trello or Notion do not fit fitness workflows. Trainerize provides workout builders with thousands of exercise videos, nutrition tracking that mirrors MyFitnessPal, and client-coach communication that handles photos, videos, and program adjustments natively.
The platform serves over 30,000 fitness businesses and powers programming for hundreds of thousands of clients. The 2022 acquisition by ABC Fitness Solutions has integrated Trainerize with gym management software, expanding reach into traditional gym chains.
Try Trainerize Free Get started →How Trainerize Works
Build workouts from the exercise library (5,000+ videos) or upload your own. Programs include sets, reps, rest periods, tempo, and progression schemes. Periodization templates handle linear, undulating, and conjugate programming for serious trainers.
Assign programs to clients. Clients access workouts through the mobile app, log sets and reps as they train, video themselves on lifts for form feedback, and message you between sessions. The trainer dashboard shows program adherence, performance trends, and client check-ins.
Nutrition tracking integrates with the workout side. Clients log meals through barcode scanning or food database search. Macros and calories track automatically. Trainers can set targets and review compliance alongside training data.
Communication tools include in-app messaging, video messaging (record video feedback for client lifts), and group challenges. Many trainers run accountability groups inside Trainerize as a community layer.
Payment processing handles subscription-based coaching. Clients pay monthly through Stripe; trainers manage subscription tiers, packages, and one-time charges.
Trainerize Pricing in 2026
Studio: $5/month per active client (minimum 5 clients = $25/month base).
Pro: $9/month per active client. Adds nutrition tracking, advanced features.
Studio Premium: Custom for gyms with member-level pricing.
Active client pricing means inactive clients (paused, archived) do not cost. The subscription scales with paying client base, which aligns trainer revenue with platform cost.
See Trainerize Plans See plans →Where Trainerize Wins
- Fitness-specific from day one: not a generic tool retrofit for fitness.
- Exercise library: 5,000+ videos save trainers from filming their own.
- Mobile app quality: clients actually use it (rare in software).
- Nutrition integration: training plus nutrition in one app.
- Payment processing built-in: subscriptions without separate Stripe setup.
Where It Falls Short
- Per-client subscription gets expensive: trainers with 50+ clients see significant monthly costs.
- Programming features less depth than dedicated coaching tools: TrueCoach and Stronger By Science offer more for serious strength coaches.
- UI improvements ongoing: still some legacy interfaces.
- Limited customization for white-label: requires Pro for branded experience.
Trainerize vs TrueCoach vs My PT Hub vs MindBody
Productivity tools, published pricing
| Tool | Pricing | Model |
|---|---|---|
| 1Password | $2.99/mo (Individual), $4.49/mo (Families), $8.99/mo (Business), $24.95/mo (Teams Starter Pack), custom pricing (Enterprise) | Subscription |
| Notion | Free, $10/mo (Plus), $18/mo (Business) | Freemium |
| Airtable | Free, $20/seat/mo (Team), $45/seat/mo (Business) | Freemium |
| Freshservice | $19/agent/mo (Starter), $49/agent/mo (Growth), $99/agent/mo (Pro), Custom (Enterprise) | Subscription |
| Todoist | Free, $5/mo (Pro), $8/user/mo (Business) | Freemium |
TrueCoach targets strength coaches with deeper programming and video review features. Better for performance coaching, less integrated for nutrition.
My PT Hub is the closest direct competitor. Slightly cheaper, similar features.
MindBody targets full fitness studios with class scheduling and front-desk operations. Different category from online coaching.
Everfit and Coach Catalyst are newer alternatives gaining traction with online coaches.
Who Should Use Trainerize
Online personal trainers: built for this workflow.
Coaches running fitness-plus-nutrition programs: integrated workflow.
Small gyms running personal training programs: tools for trainer-client relationships.
Skip it if: you run a class-based studio (use MindBody), only do strength coaching with elite athletes (use TrueCoach), or have under 5 clients (the minimum subscription is overhead).
How Trainerize works
ABC Trainerize is client-facing coaching software for fitness, nutrition and lifestyle professionals working online, in person or hybrid. Coaches build workout programs, meal plans and habit protocols in a web dashboard, and clients receive them in native iOS and Android apps where they log workouts, track meals by photo or barcode, message the coach and watch their progress. The vendor reports 400,000+ trainers and coaches and 45,000+ fitness businesses on the platform.
You set up a coach account and add clients against a seat limit. Programs are built manually or through the AI Workout Builder, which generates a workout from a description of the client's goals and preferences. Around that you configure habits (from a pre-made library or your own), consultation forms, welcome emails, custom exercise videos imported from YouTube, and the progress metrics you want tracked.
Clients connect their own devices and apps, and the data arrives without coach entry: Apple Health, Google Health (which pulls in Oura, Samsung Health and WHOOP), Garmin, Fitbit and Withings feed weight, body fat, resting heart rate, steps, sleep and activities, while MyFitnessPal and Fitbit feed meals, calories and macros. Stripe handles payments in 45+ countries, Google Calendar syncs sessions, and Zapier connects forms, waivers and email marketing.
Beyond programming it runs the business side: scheduling with client self-booking, memberships and packages, team permissions and multi-location support. Pricing is a seat ladder. Basic is free for 1 client, Grow is $9 per month for 2, Pro runs from $23 per month at 5 clients up to $135 per month at 200, and Studio Plus starts at $248 per month for 500 to 1,000+ with custom pricing above that. Annual billing saves 10%.
Where Trainerize wins
- A real free tier and a cheap second step. Basic covers 1 client at no cost and Grow covers 2 at $9 per month, so a new coach can run a paying client before committing to anything.
- Pricing scales in fine steps with client count rather than jumping between broad tiers, so a coach at 40 clients is not paying a 200-client price.
- Unusually broad wearable and nutrition sync for the category. Apple Health, Google Health, Garmin, Fitbit and Withings for biometrics and activity, plus MyFitnessPal and Fitbit for meal-level macros, all logged by the client.
- Client-facing native iOS and Android apps plus an Apple Watch app, so workouts and habits are tracked on the wrist during the session instead of retyped afterwards.
- White-label without an enterprise contract: a branded app is a $169 one-time setup fee on Pro.
- It covers operations, not just programming. Stripe payments, memberships and subscriptions, class and appointment scheduling with self-booking, team roles and multi-location are all in the product.
Where it falls short
- Much of the useful functionality is a paid add-on rather than a plan feature: Advanced Nutrition Coaching at $20 to $45 per month, Video Coaching at $10, Business at $25, and Stripe Integrated Payments at $10. Charging for the payments integration on top of Stripe's own fees stings, and only Studio Plus bundles the add-ons.
- Gym and studio integrations are gated. ABC Glofox, ABC Ignite and MindBody sync only on Studio or Enterprise plans, so a mid-sized studio on Pro cannot connect its member system.
- API access is Studio Plus only ($248 per month and up), which rules out custom automation for solo coaches and small teams.
- Payments are Stripe-only, so there is no alternative processor and no coverage outside Stripe's 45+ countries.
- The cheap tiers are effectively trials. Basic caps at 1 client and Grow at 2, so any working coach lands on Pro or above almost immediately.
- Large-facility cost is not knowable from the site, since Studio Plus for 1,000+ clients or multiple locations is custom quoted.
Who should use Trainerize
The clearest fit is an independent online personal trainer or nutrition coach who wants programming, client accountability and payments inside one branded client app. The seat ladder means the bill tracks the size of the book, and the $169 white-label app puts an own-branded product within reach of a solo coach with no enterprise budget. Small studios up to a couple of hundred clients also work, given the scheduling, memberships, team roles and multi-location support.
Skip it if you want one all-inclusive price, because the add-ons can roughly double a Pro bill once nutrition, video coaching, business features and the payments integration are switched on. Skip it if you run a facility on Glofox, Ignite or MindBody but cannot justify Studio Plus, since those integrations are gated. Skip it if you need API access below the $248 per month tier, or if Stripe is not an option for you.
Frequently Asked Questions
Can clients log workouts offline?
Yes. The mobile app caches workouts and syncs when reconnected.
Does it accept payments?
Yes via Stripe integration. Subscriptions, one-time charges, packages.
Can I white-label the app?
Yes on Pro tier with custom branding. Full white-label app requires Studio Premium or Enterprise.
Are exercise videos included?
Yes. 5,000+ exercise videos covering most modalities. Upload custom videos for unique exercises.
What about wearable integration?
Yes. Apple Health, Google Fit, Fitbit, Garmin sync activity and HR data.