Real-Time Sales Coaching During Live Calls
Most conversation intelligence tools analyze calls after they happen. Spiky does that too, but its standout feature is real-time coaching that surfaces prompts and suggestions while the sales rep is still on the call. If a prospect raises a pricing objection, Spiky can display a suggested response or relevant case study right on the rep's screen. If the rep is talking too much, it nudges them to pause and listen. This live coaching layer sits on top of a full post-call analytics platform that scores conversations, tracks deal health, and identifies coaching opportunities.
The company targets B2B sales teams running discovery calls, demos, and negotiations over Zoom, Teams, or Google Meet. Spiky integrates with all three platforms and joins calls as a silent participant that records, transcribes, and analyzes in real time. The AI has been trained on millions of sales conversations to recognize patterns like objection types, buying signals, competitive mentions, and engagement levels.
See Spiky's Real-Time Coaching in Action Get started →Post-Call Analytics That Actually Help
After each call, Spiky generates a structured summary with key moments flagged: objections raised, competitors mentioned, next steps agreed upon, and action items for follow-up. The conversation score rates the overall call quality based on factors like talk-to-listen ratio, question quality, objection handling, and next step commitment. Managers can review call scores across their team to identify who needs coaching and on what specific skills.
The deal intelligence module aggregates signals across multiple calls in a deal cycle. If early calls showed strong engagement but recent calls have shorter duration and fewer questions from the prospect, Spiky flags the deal as at-risk. This multi-call analysis catches deals that are going cold before they show up as missed forecasts. Sales managers who review Spiky's deal risk scores report catching 30-40% more at-risk deals compared to relying on rep self-reporting in CRM updates.
Spiky also tracks competitive intelligence across all calls. When prospects mention competitor names, pricing, or features, Spiky logs these mentions and makes them searchable. Marketing teams use this data to understand which competitors come up most frequently and what specific features or price points prospects compare against. This feedback loop from sales calls to marketing messaging is valuable and typically requires manual effort to maintain without a tool like Spiky.
Pricing Structure
Spiky offers a free tier for individuals that includes basic recording, transcription, and limited analytics. The Pro plan costs $40 per user per month and unlocks real-time coaching, advanced analytics, deal intelligence, and CRM integrations. Enterprise pricing is custom and adds team management features, custom AI models trained on your specific sales methodology, and dedicated customer success support.
At $40/user/month, Spiky is cheaper than Gong (typically $100-150/user/month) and Chorus now called ZoomInfo ($80-120/user/month). The feature set isn't as deep as those enterprise platforms, particularly around forecasting and revenue intelligence, but for teams that primarily need conversation coaching and call analytics, Spiky covers 80% of the functionality at 30-40% of the price. For a 10-person sales team, the annual cost is roughly $4,800 compared to $12,000-18,000 for Gong.
Start Free with Spiky's Coaching Platform Get started →User Reception and Performance
Spiky holds a 4.9 out of 5 rating on G2 from 112 reviews. That's an exceptionally high score, though the review volume is still relatively low compared to Gong (6,000+ reviews) or Chorus (3,000+ reviews). The reviews highlight three consistent themes: the real-time coaching is genuinely useful during calls, the setup is quick (under an hour for most teams), and the AI summaries save 15-20 minutes of post-call documentation per call.
The criticisms focus on two areas. First, the real-time suggestions can occasionally be distracting rather than helpful, especially for experienced reps who don't need coaching on basic objection handling. The ability to customize what types of prompts appear and their sensitivity thresholds would address this. Second, the CRM integration (primarily Salesforce and HubSpot) works but isn't as deep as Gong's native integrations. Call data syncs correctly, but custom field mapping requires some configuration that isn't always intuitive.
Who Benefits Most
Spiky delivers the highest value for teams with a mix of experienced and junior reps. Senior reps benefit from the post-call analytics and deal intelligence while ignoring or minimizing real-time prompts. Junior reps benefit enormously from real-time coaching that helps them handle objections they haven't encountered before and reminds them to follow the team's sales methodology during live conversations.
Teams running consultative or complex sales cycles get more value than transactional sales teams. If your average deal cycle involves 3-8 calls over 2-6 months, the multi-call deal intelligence and coaching trajectory features justify the cost. If your sales motion is primarily one-call closes, the simpler analytics from the free tier or a basic recording tool might be sufficient. For mid-market B2B sales teams looking for Gong-like capabilities without Gong-like pricing, Spiky is the strongest option in the market right now.
Try Spiky Free for Your Sales Team Get started →How Spiky works
Spiky.ai is a conversation-intelligence and sales-coaching platform for revenue teams. It records, transcribes and structures sales calls, meetings and emails, then extracts behavioural signals (sentiment, objections, buyer intent, engagement) and turns the patterns found in won deals into repeatable coaching. It goes past post-call review: a Whisper feature surfaces objection-handling prompts to the rep during the call, and the platform maps multi-step sales plays and buyer pathways across personas.
Setup runs through connections. You link your calendar (Google or Outlook) so Spiky can attach to scheduled meetings, then your video platform (Zoom, Google Meet, Microsoft Teams, Webex) and, for phone-based teams, a dialer. Dialer coverage is unusually broad: Dialpad, RingCentral, Aircall, Orum, Nooks, JustCall, 3CX and Five9, with real-time coaching supported on phone calls, not only on video. You then connect a CRM (Salesforce, HubSpot, Pipedrive, Zoho) so call outcomes and fields sync back automatically, with custom CRM field mapping reserved for the Premium tier. Coaching content is configured as playbooks, snippet libraries and tracked keywords. Live coaching runs through a separate Whisper desktop app at desktop.spiky.ai. For automation there is Zapier, n8n, a Spiky MCP server for connecting Claude, ChatGPT and agents, and a Platform API restricted to Enterprise.
Where Spiky wins
- Priced far below the category norm, and published. $15 per user on Plus, $24 on Pro, $40 on Premium, with up to 18% off annually, against quote-only pricing at most conversation-intelligence vendors.
- A usable free tier plus a real trial. $0 gets 3 meetings per user with transcription, commenting and basic integrations, and the no-credit-card trial mirrors Premium minus CRM.
- Deep telephony coverage. Eight named dialers including Five9, Orum and Nooks, with real-time coaching on phone calls, which suits SDR and outbound teams that most meeting-recorder tools serve poorly.
- Live in-call coaching through a dedicated desktop app, rather than only post-call scorecards.
- Compliance you would expect from a pricier vendor: SOC 2 Type II, ISO 27001, GDPR and KVKK.
- An MCP server is offered, so call data can be queried from Claude or ChatGPT, which is rare in this category.
Where it falls short
- Meeting caps bite early. Free is 3 meetings per user, and both Plus and Pro cap at 30 meetings per user per month. Unlimited meetings only arrive at $40 Premium, and a full-time AE can exceed 30 calls in a month, so the effective price is often the Premium price.
- CRM and Slack are gated to Pro and above, and the free trial explicitly excludes CRM functionality, so the integration that matters most is the one you cannot test.
- The Platform API is Enterprise-only. Mid-tier customers are limited to Zapier and n8n for anything custom.
- Support is slow on lower tiers: 5 working days on Free, Plus and Pro, 7-day support with a 2-day SLA at Premium, and a 1-day SLA only at Enterprise.
- No mobile app. Live coaching requires the Whisper desktop app, so a rep taking calls from a phone or an unmanaged machine is not covered.
- The homepage outcome figures are marketing. Win rate 34% to 58%, +22% ACV, 130% NRR and 31 fewer days to ramp are unattributed vendor claims with no named customer or methodology, so do not treat them as benchmarks.
Who should use Spiky
Spiky suits small-to-mid revenue teams, and phone-heavy SDR or inside-sales orgs in particular, that want Gong-style conversation intelligence and live coaching without enterprise pricing. Budget realistically for the $40 per user Premium tier, since that is where unlimited meetings and custom CRM field mapping live. Skip it if you need a documented API below Enterprise, fast support response times, mobile coverage, or the ability to validate the CRM sync before you commit budget.
