Last updated: September 2026
What Privy Actually Is
Privy is an email, SMS, and on-site marketing tool built for small and growing ecommerce stores. It bundles the three things a shop needs to turn traffic into repeat revenue, capture visitors, message them, and win back carts, into one affordable package aimed at merchants who do not have an enterprise marketing budget.
It is best known in the Shopify world, where it slots in quickly and starts collecting emails and sending campaigns without a heavy setup.
Try Privy Get started →The Feature That Sets It Apart: Conversion-Focused Displays
Privy's on-site displays, popups, banners, and spin-to-win wheels, are tuned to do one job well: capture an email or phone number and recover a sale. You can trigger them on exit intent, after a delay, or when a cart is about to be abandoned, and pair each with a discount. For a small store, that capture-and-recover loop is often the fastest lever on revenue.
What Else It Does
Email Marketing
You can send newsletters and automated flows, welcome series, abandoned cart, post-purchase, from templates built for commerce, so you are not designing from scratch.
SMS
Text campaigns and automations run alongside email, letting you reach customers on the channel they actually check, with the same list and the same tools.
Automations and Testing
Behavior-based automations and A/B testing let you improve what converts over time rather than guessing, which matters when every percentage point is real money.
Pricing
Privy has a free tier to start and paid plans that scale with your contact list and unlock more sending and features. New users who sign up through the link on this page get 15% off for the first twelve months.
Who It Is For
Privy suits small and mid-size ecommerce merchants, especially on Shopify, who want email, SMS, and popups without stitching together three separate tools. If you run a large brand with a dedicated marketing team, a heavier platform may fit better. For a lean store that needs results fast, Privy is a practical, affordable choice.
Does Privy work with Shopify?
Yes. Privy integrates closely with Shopify and is widely used by Shopify merchants for email capture, popups, and campaigns.
Does Privy do both email and SMS?
Yes. Privy combines email marketing, SMS, and on-site displays in one tool, so you can run all three from the same platform.
Is there a free version of Privy?
Yes. Privy has a free tier to get started, with paid plans that scale as your contact list and needs grow.
