Hopp for Business Review 2026

Last updated: May 2026

What Is Hopp for Business?

Hopp for Business is the link-in-bio and short-link platform from the team behind Bitly. Hopp combines a customizable bio page that holds links, embedded media, and signup forms with Bitly-quality link tracking and analytics for brands and creators.

The pitch is Linktree features with Bitly's link tracking heritage. Free link-in-bio tools work but offer limited analytics and basic design. Hopp provides design depth, analytics, custom domains, and lead capture without sacrificing the link tracking that marketers actually need.

The product targets brands and creators using social media as their primary channel where the bio link becomes critical infrastructure. Marketers running paid traffic to social profiles benefit from Hopp's retargeting pixel support; influencers building email lists need the lead capture functionality.

How Hopp for Business Works

Create a Hopp page with your branding. Add link blocks (URL links), media blocks (video, audio, image), signup forms (email capture for newsletters), and social icons. Drag to reorder; customize colors, fonts, and layout to match your brand.

Use a custom domain to make the bio link feel native: yourbrand.com instead of hopp.bio/yourname. This matters for brand consistency and trust.

Add retargeting pixels (Meta, Google) so every visitor to your bio page gets tagged for paid ad retargeting. Combined with paid social, the bio link becomes a top-of-funnel acquisition asset rather than just a destination.

Track analytics across links: clicks per link, total page views, traffic sources, geographic data, device breakdown. Compare performance across campaigns to optimize what you link to.

Lead capture forms send subscribers to your email tool (Mailchimp, Klaviyo, others) through native integrations. Your bio page becomes a list-building asset, not just a link directory.

Hopp for Business Pricing in 2026

Free: 1 page, basic templates, Hopp branding.

Pro: $10/month annually. Unlimited links, advanced templates, analytics, no Hopp branding.

Business: $25/month annually. Custom domain, lead capture, integrations, advanced analytics.

Enterprise: Custom pricing for large brands needing SSO, advanced security, dedicated support.

Compared to Linktree Pro at $9/month, Hopp Business at $25 is more expensive but includes custom domain and lead capture that Linktree gates behind higher tiers.

Where Hopp Wins

• Bitly heritage: link tracking reliability that the company has refined for over 15 years.
• Custom domain on entry paid tier: branded bio link without expensive upgrades.
• Lead capture native: build email lists from your bio page.
• Retargeting pixel support: bio page becomes a paid ads asset.
• Polished design templates: better-looking than basic Linktree free.

Where It Falls Short

• Smaller brand than Linktree: less name recognition.
• Free tier limited: Hopp branding watermark, fewer features.
• No native e-commerce: Linktree and Beacons sell directly; Hopp links out.
• Template variety smaller than Linktree: catching up but less expansive library.

Hopp vs Linktree vs Beacons vs Carrd

Linktree is the category default with strongest brand. Free tier is generous; paid tiers add features. Hopp wins on analytics depth.

Beacons targets creators selling digital products with built-in monetization features.

Carrd offers more design flexibility for those who want a real one-page site rather than a link-in-bio.

Stan bundles links with digital product selling for creators.

Who Should Use Hopp for Business

Brands wanting polished link-in-bio: design depth beats Linktree free.

Marketers running paid social: retargeting pixels turn bio page into ad asset.

Creators building email lists: lead capture forms convert bio traffic.

Skip it if: you are a casual creator with under 5K followers (Linktree free is enough), you sell digital products directly (use Beacons or Gumroad), or you need a full one-page site (use Carrd or Webflow).

How Hopp for Business works

Hopp (Hopp by Wix) is a link-in-bio platform for creators and social-first businesses that wants to be a storefront rather than a list of links. The paid product is really four tools: a customizable multi-page link-in-bio mini-site, a branded link shortener, instant single-purpose landing pages, and pre-rolls, which show branded content (a video, a coupon, a signup form) before the visitor reaches the link they clicked. Selling, booking, CRM and email tools sit underneath, so the transaction can close inside the bio page instead of sending the visitor somewhere else.

You sign up at hopp.co with email, Google or Facebook, with no Wix site required, and build from designer-made templates, choosing layouts, fonts, colours, backgrounds and buttons. Content is assembled from widgets Wix calls Actions: link promotions and previews, product and outfit blocks, coupon lists, contact cards, call, email and WhatsApp buttons, tip jars, paid requests, and embeds for YouTube, Calendly, Patreon, Spotify and TikTok. You can add multiple pages or categories plus a search bar, so a visitor can find one specific recipe, look or product rather than scrolling.

Monetization is the part that separates it from the category. Hopp supports digital files, physical products with inventory and order tracking, dropshipping, print on demand, memberships and subscriptions, paywalled content, events and ticketing, and bookings for one-to-one sessions or classes. Leads captured through forms land in a built-in CRM where you tag contacts and add notes, and those tags can trigger email automations such as welcome sequences and cart recovery.

If you already run a Wix site, you connect it from Hopp's Tools then Wix Site, and sync contacts, subscribers, Stores, Bookings, Events and the blog. You can run multiple Hopp accounts under one login and invite collaborators by email. Paid plans add a custom domain, with a free .com included on a yearly plan, plus SEO controls for the page title and meta description.

Where Hopp for Business wins

• It actually sells physical goods. Inventory, order and fulfilment tracking, dropshipping and print on demand are supported, and Hopp's own comparison pages mark these as gaps at Linktree and Beacons.
• 0% transaction fees on every plan, including free. By Hopp's account, Beacons charges 9% on its free and Creator plans, and competitors typically only drop fees on the top tier.
• Custom domain and real SEO controls on paid plans, with a free .com on a yearly plan, so you are not permanently parked on a shared linktr.ee-style URL.
• CRM plus email marketing and automations included, which keeps capture, tagging and follow-up in one tool instead of paying for a separate email provider.
• Deep Wix integration when you want it (Stores, Bookings, Events, blog and CRM all sync), while still working fully standalone if you have never touched Wix.
• Extras nobody else in the category ships: branded trackable short links, on-demand landing pages for a launch or flash sale, and pre-rolls that put a video, coupon or signup form in front of the click.

Where it falls short

• You cannot read the pricing. hopp.co/pricing sits behind a password prompt, and /plans and /upgrade return 404. The only figures Hopp publishes are inside its comparison pages: a Sell plan at $25/mo and a Grow plan at $100/mo. Budgeting properly means signing up first.
• Feature gaps Hopp admits itself: no scheduled links and no Instagram auto-reply, both of which Linktree offers.
• Paid plans have hard caps rather than being unlimited. The Sell plan lists 10 collaborators and 30 additional pages.
• Breadth costs simplicity. Hopp's own cons list concedes a steeper learning curve because there are more tools, and that advanced features are gated to Pro plans.
• Strategically tied to Wix. The strongest version of the product assumes the Wix ecosystem, and there is no published open API or broad integration directory beyond the named embeds (Calendly, Patreon, Spotify, YouTube, TikTok).
• A confusing sibling product. hopp.site is a separate mobile-first offering aimed at South East Asia and Africa, sharing most but not all of the same features.

Who should use Hopp for Business

Creators, coaches and small social-first businesses that genuinely sell: digital downloads, merch, bookings, memberships, ticketed events. The pitch holds up if the sale closing inside the bio link matters to you, because 0% transaction fees on every plan means the platform takes no cut of it. It is an especially easy call if you already run a Wix store, since the sync covers Stores, Bookings, Events and contacts.

Skip it if you want a tidy list of links and nothing more, because this is more product than you need and the learning curve comes with it. Skip it if your posting workflow depends on scheduled links or Instagram auto-reply, both of which Hopp does not have and Linktree does. And skip it if you need to see a full published price list before committing, since only the $25/mo Sell and $100/mo Grow figures are publicly visible and the rest sits behind signup.

Frequently Asked Questions