WeTransact helps SaaS companies sell their products through Microsoft Azure Marketplace. If you build enterprise software and want to list it where Microsoft's customers can find and purchase it using their existing Azure committed spend (MACC), WeTransact handles the technical and strategic complexity of getting that listing live and generating revenue from it.
Important note: wetransact.com (the .com domain) is dead and redirects to a domain reseller. The actual product lives at wetransact.io. The company is based in Lyon, France, was founded in 2023 by three ex-Microsoft leaders (Johan Aussenac, Juan Jose Castiblanques, and Dick Dijkstra, each with over 10 years at Microsoft working on marketplace and partner programs), employs roughly 50 people, and won Microsoft Startup of the Year in France for 2025.
What It Actually Does
Cloud marketplace selling sounds simple until you try it. Publishing a transactable SaaS offer on Azure Marketplace involves Partner Center configuration, offer metadata, pricing models, lead management setup, private offer workflows (CSP, MPO, Direct PO), and ongoing optimization. Most SaaS companies either spend months figuring this out internally with their own engineering and partnerships teams or hire expensive consultants who may not understand the Microsoft ecosystem deeply enough to maximize the opportunity. WeTransact aims to compress that entire process into days, not months, using their platform and Microsoft-specific expertise.
The platform is organized around six pillars: a Marketplace Launchpad for publishing listings without needing a dev team, CRM-native deal management integrated with HubSpot and Salesforce for handling private offers and channel sales, a demand engine that connects ISVs to Microsoft's internal sales network and Azure-committed buyers, intent data and buyer signals for account-based targeting, automated Microsoft partnership management including incentive and rebate claiming, and a GTM Academy training program called TransactCertified.
They claim nearly 10% of all SaaS offers on Microsoft Marketplace are listed through their platform, with 450+ ISVs using it across various B2B verticals. For a company barely two years old, that is a significant market share in a niche that most people outside of cloud GTM do not even know exists.
Pricing
Pricing checked against WeTransact's own site. Plans and limits change, so confirm before you buy.
Four tiers, all priced in euros with annual billing. TransactWarm at 7,999 EUR/year gets you the customer and partner database, CRM integrations, customer success management, and priority support. TransactCertified at 10,999 EUR/year (marked as best value) adds a customer community and a structured 6-week certification learning path with expert-led cohorts. TransactGTM at 21,499 EUR/year adds marketing GTM advisory and sales GTM advisory services. TransactStellar at 39,999 EUR/year includes technographics enrichment, account-based marketing via their SpendMyMACC initiative, and AI-powered lead generation outreach.
Converted to USD, that is roughly $670-3,330/month depending on which tier you need. This is unambiguously enterprise pricing for companies serious about cloud marketplace as a sustained revenue channel, not a casual experiment or quick test. If your company does not already sell to enterprise buyers who have Azure committed spend, the ROI math probably does not work for you at this price point.
Visit WeTransact Get started →The Niche Factor
WeTransact is exclusively Microsoft-focused. Competitors like Tackle.io, Clazar, and Suger support multiple cloud marketplaces (AWS, Azure, GCP). If you need to sell through AWS Marketplace or Google Cloud Marketplace alongside Azure, WeTransact does not cover those channels at all and you would need a multi-cloud GTM platform like Tackle or Clazar instead. That is a real limitation for companies with multi-cloud strategies.
The advantage of that exclusive focus: deeper Microsoft-specific expertise. The founders spent a combined 30+ years at Microsoft. They understand Partner Center workflows, co-sell program mechanics, MACC utilization strategies, and the internal dynamics of how Microsoft field sellers prioritize ISV solutions in their pipeline. That kind of institutional knowledge is extremely hard to replicate and gives their customers a genuine edge in navigating the Microsoft partner ecosystem.
Reviews are sparse. A handful on G2, one 5-star rating on Product Hunt, and nothing meaningful on Trustpilot or Capterra. For a B2B platform selling to other B2B companies at $8,000-40,000/year, this is not unusual. Enterprise software in niche categories rarely accumulates the kind of consumer-style review volume you see with mass-market SaaS. The Microsoft Startup of the Year award, the 450+ ISV customer base, and the self-reported 10% marketplace share provide some external validation.
Get a WeTransact Demo Get started →If your company builds SaaS for enterprise buyers and you want to tap into the Azure Marketplace distribution channel without spending months on Partner Center configuration, WeTransact is one of the few specialized platforms that can get you there. The ex-Microsoft founding team and Azure-only focus are genuine differentiators in a market where most competitors spread across all cloud marketplaces. Just make sure the Azure Marketplace channel represents a meaningful enough revenue opportunity to justify the annual investment, and that your target buyers actually use Azure committed spend for third-party SaaS purchases.
Learn More About WeTransact Get started →How WeTransact works
WeTransact is a go-to-market platform for selling software through the Microsoft Azure and commercial Marketplace. It removes the Partner Center work that normally stops a SaaS vendor from becoming transactable: listing setup, the legal and finance plumbing, and the compliance steps. Once you are listed it becomes an operating layer, with a dashboard for private offers, deal scheduling and order tracking, and then a sales layer that shows which enterprise accounts hold committed Azure spend (MACC) you can sell against. It was founded by ex-Microsoft people and claims roughly 1 in 10 SaaS companies on the Microsoft Marketplace as users, with 500+ active users.
The product runs in three stages. Publish is a guided Partner Center setup that gets a transactable listing live in about 5 days with no engineering work, quoted as roughly two 45-minute sessions, with WeTransact handling the legal and finance side and supporting awkward cases like multiple tenants or subsidiaries. You can hand off Partner Center management entirely. Manage covers unlimited private offers, automatic deal scheduling, order tracking, and syncing to HubSpot or Salesforce and to finance systems, plus support for qualifying for Microsoft programs like Azure IP Co-sell and Certified Software Designation. Sell is the go-to-market half: MACC budget visibility by account, identification of the relevant Microsoft account executives, deal registration to Microsoft sellers, automated partner outreach campaigns, an AI messaging layer and sales training. The platform is SOC 2 Type II and ISO/IEC 27001 certified.
Where WeTransact wins
- It removes the engineering dependency completely. A transactable marketplace listing in around 5 days with no dev work, against a DIY build the vendor prices at €50K to €150K.
- Cost does not scale with your success. No transaction fees, no cut of marketplace revenue, and unlimited transactions and private offers on every plan.
- MACC intelligence is the substantive part. Seeing which accounts hold committed Azure budget, and which Microsoft account executive owns them, is the actual reason marketplace selling works.
- The co-sell motion lands in your existing pipeline. CRM and finance sync with HubSpot and Salesforce, plus deal registration to Microsoft sellers.
- Low-friction evaluation and clean security posture. A 30-day free trial with no credit card, and SOC 2 Type II plus ISO 27001 for buyers who run vendor security review.
Where it falls short
- It is Microsoft-only. Nothing here addresses AWS Marketplace or Google Cloud Marketplace, so multi-cloud sellers need a second tool.
- Per-user pricing is steep for a go-to-market layer. €99 per user per month on annual billing, €119 month to month for WeLaunch, and the vendor's own example works out to about €5,364 a year for three users.
- The entry plan is publish-and-manage only. MACC buyer data, global partner access, deal registration to Microsoft sellers, automated partner outreach and the dedicated CSM are all gated to WeScale at €149 per user per month annual, or higher.
- The upper tiers have no published pricing. TransactCertified, TransactStellar and Enterprise are all contact-sales, so budgeting for the full offering requires a sales conversation.
- Outcomes depend on Microsoft, not WeTransact. Value rests entirely on Microsoft's ecosystem rules and program eligibility, which the platform assists with but cannot guarantee.
Who should use WeTransact
WeTransact fits B2B SaaS vendors selling to enterprises that hold Azure commitments, and that want to be transactable on the Microsoft Marketplace without diverting engineers or building in-house Microsoft partnership expertise. WeLaunch suits a company that simply needs to get listed and run private offers. Step up to WeScale only if you intend to actively work the co-sell motion and need the MACC data and Microsoft seller relationships, since that is where those sit.
It is not for AWS or GCP marketplace sellers, for self-serve or SMB products with no enterprise Azure buyers, or for small teams where per-user pricing across a sales organization gets expensive fast.
