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Cognism vs Lusha
Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.
What each tool does
Cognism: Cognism is a B2B sales intelligence platform built for European markets with verified mobile numbers and GDPR-compliant data.
Lusha: Lusha is a B2B contact data platform giving sales and recruiting teams verified emails and phone numbers via a Chrome extension.
Cognism vs Lusha at a glance
| Cognism | Lusha | |
|---|---|---|
| Pricing model | Paid | Subscription |
| Starting price | Paid | Subscription $36/mo (lowest published recurring price) |
| Free tier | No | No |
| Category | sales | sales |
| Best for | Outbound-heavy B2B revenue teams of 5 to 100 reps selling into Europe | Solo SDRs and small sales teams under 20 reps |
| Top strength | Its phone-verified mobile numbers reach a 45% connect rate versus 18% for standard numbers. | Its Chrome extension surfaces verified contact data instantly on LinkedIn profiles. |
| Main limitation | No pricing is published anywhere, and both tiers require a minimum of 5 seats. | Phone reveals cost far more credits than emails, so heavy phone prospecting burns through allocations fast. |
| Full review | Cognism review → | Lusha review → |
Strengths & weaknesses
Cognism highlights
Pros- European data depth: best in class for EMEA prospecting.
- Verified mobile numbers (Diamond Data): actual reach rates higher than competitors.
- GDPR compliance workflow: Notify automates legal notifications.
- Strong intent data: Bombora plus Cognism behavioral data.
- Chrome extension UX: data inside LinkedIn and Salesforce.
- Annual contracts only: no monthly trial of paid tiers.
- US data slightly behind ZoomInfo: still strong, but ZoomInfo deeper.
- Pricing opaque: sales call required.
- UX less polished than newer competitors: enterprise-feel, not consumer-grade.
Lusha highlights
Pros- Fast Chrome extension: data appears instantly inside LinkedIn.
- Credit-based pricing: pay for what you use, not for unlimited unused contacts.
- Simple UX: easier than enterprise platforms for individual users.
- Strong North American data: well-covered for US and Canada prospecting.
- Quick onboarding: install extension, start prospecting same day.
- European data thinner: weaker than Cognism for EMEA.
- No bundled sequencing: data only; sequencing needs separate tool.
- Limited intent data: less than ZoomInfo or Apollo.
- Credit-based pricing can frustrate: heavy users burn through allocations fast.
Which should you pick?
Cognism: Cognism suits outbound-heavy B2B teams of roughly 5 to 100 reps selling into Europe, but it has no published pricing, no free trial, and a 5-seat minimum that prices out solo sellers.
Lusha: Lusha suits solo SDRs, recruiters and small sales teams wanting credit-based contact lookup without an enterprise contract, but larger teams needing sequencing or deep European coverage should look elsewhere.
Still unsure? Read the deep-dive reviews: Cognism and Lusha.
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Lusha pricing, checked Sep 2026
Frequently asked questions
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