Ten Speed is not a software tool. It's a B2B content marketing agency based in Chicago that sells done-for-you organic growth services. They handle full-service SEO, content creation, digital PR, and what they call "answer engine optimization" (optimizing content for AI search like ChatGPT and Perplexity). If you landed on this page expecting a software tool you can sign up for and start using today, that's not what Ten Speed offers.
What They Actually Do
Ten Speed works with Seed to Series C SaaS companies who want to grow organic traffic without building an in-house content team from scratch. You hire them the same way you would hire any marketing agency: get on a discovery call, scope the engagement based on your growth goals, sign a contract with deliverables, and their team executes while you focus on product and sales.
Their full service list covers SEO audits, keyword research, blog content, product-led content, technical writing, link building through digital PR, and creative design for supporting assets. They also produce research reports for companies that want to establish thought leadership in their vertical. Their client roster includes recognized names like Bitly, Moveworks, and Pabau across multiple B2B verticals.
The "answer engine optimization" angle is their current differentiator. As AI-powered search engines pull answers from the web, Ten Speed optimizes client content to appear in those AI-generated responses. It's a real and growing need, and they were early to position around it.
Pricing and Engagement Model
No public pricing whatsoever. Every engagement is entirely custom-scoped based on your needs. You fill out a "Work With Us" form and get a tailored proposal. Based on what's typical for B2B content agencies of their size (they hit $2M ARR within two years of founding), expect monthly retainers in the $5,000-15,000 range depending on scope. That's a different budget conversation than a $29/month SaaS subscription.
They're fully bootstrapped (started with just $2,500 in initial capital), fully remote, and currently employ about 15 people across the US. That lean structure likely means lower overhead passed to clients compared to larger agencies with expensive downtown offices, but it also means their capacity is limited and they may not be able to take on every prospective client.
Reputation
Ten Speed has 3 verified reviews on Clutch with positive feedback about content quality, responsiveness, and SEO knowledge. They self-report a 70+ client NPS score, 300+ strategies delivered, and $50M+ in organic ARR generated for clients. They don't appear on G2 or Trustpilot since those platforms focus on software products, not service agencies.
Their own blog publishes regularly (with articles dated well into 2026) and they maintain an active Substack newsletter with a growing subscriber base, which signals they practice what they preach about content marketing and organic distribution.
Should You Hire Them?
If you're a B2B SaaS company with budget for an agency but not enough work (or desire) to build an in-house content team, Ten Speed fills that gap. Their early focus on AI search optimization is forward-thinking. The limited number of Clutch reviews (only 3 verified) makes it hard to fully assess long-term consistency and reliability, but the client roster, self-reported metrics, and revenue growth suggest they are delivering meaningful results for the companies they work with.
If you're looking for a self-serve tool to handle content marketing yourself, Ten Speed isn't that. Look at tools like Surfer SEO for content optimization, Semrush for keyword research and SEO auditing, or Jasper AI for AI-assisted content generation instead. Those are actual software products you can sign up for today.
Visit Ten Speed Get started →The Honest Take
Ten Speed occupies a specific niche: agency-level done-for-you content marketing for funded B2B startups and growth-stage companies who need organic growth but don't want to hire a head of content, three writers, and an SEO specialist. At an estimated $5,000-15,000+ per month, it's obviously not for solo founders or small teams. But for the companies in their sweet spot, outsourcing to a specialized agency often produces faster results than building internally from scratch.
The agency model has inherent trade-offs. You get speed and expertise without hiring, but you lose some control and institutional knowledge stays with the agency, not your team. If Ten Speed's engagement ends, you keep the content but lose the strategy brain behind it. That's the fundamental trade-off of any agency relationship and worth factoring into your decision.
Get a Ten Speed Proposal Get started →Their positioning around answer engine optimization is smart timing. The companies that figure out how to appear in AI search results early will have a real advantage as those platforms eat into traditional Google traffic. Whether Ten Speed's specific approach to AEO is genuinely different from standard SEO with some AI-specific tweaks layered on top remains to be proven at scale across a broader client base.
Learn About Ten Speed's Services Get started →How Ten Speed works
The first thing to be clear about: Ten Speed is not a software product. It is a US-based organic growth agency that describes itself as helping "B2B companies increase search visibility across Google & LLMs to generate more pipeline." If you found it while shopping for an SEO tool, you are comparing a retainer service to a subscription, and the two do not evaluate the same way. The service lines are strategy, content creation, SEO, answer engine optimization (AEO) for LLM visibility, digital PR, research reports, case studies, content repurposing and creative design.
There is nothing to configure. Engagement runs through a three-step sales process on the Work With Us page: an intro and discovery call booked via form, a custom proposal built after Ten Speed accesses your data and runs competitor analysis, then contract signature and a kickoff call. Ongoing work is delivered by their team against strategy, content briefs, technical optimization and conversion refinement, combining human writers with what they call "highly-optimized AI workflows."
The AEO service is the most concretely specified part of the offer. It starts with an AI brand audit of how models currently describe you versus your competitors, then competitive positioning and content-gap analysis, then production of AI-friendly formats (guides, structured data, comparison pages), then reporting on referral sources, engagement and conversions from AI traffic. Visibility is monitored across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Around that sit eight industry-specific practices (PLG SaaS, data/AI, hardware, professional services, fintech, healthcare, education, cybersecurity), a podcast, and a freelance network they staff from.
Where Ten Speed wins
- AEO is a real practice here, not a bolt-on buzzword. The deliverables are named (AI brand audit, competitive gap analysis, structured-data and comparison content) and so are the surfaces monitored: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews.
- Vertical specialization is genuine. Eight named industry practices each get their own page, weighted toward B2B SaaS and technical categories, so the pitch is not one generic playbook resold.
- They publish results and scale figures: 300+ strategies delivered, 8,000+ content pieces, $50M+ organic ARR attributed, 70+ NPS, plus a 2025 Inc. 5000 listing.
- Full stack under one roof. Content, design, digital PR and technical SEO are not split across three vendors, which removes a lot of coordination overhead.
- Substantial public blog on the exact discipline being sold (AEO vs SEO, AEO adaptation plans, AI SEO tooling), so you can audit their thinking before you ever book the call.
Where it falls short
- It is an agency, not a tool. There is no product to log into, no free tier, no trial, and nothing you can run yourself.
- Zero pricing transparency. No retainer range, no minimum commitment, no contract length anywhere on the site. Everything is a custom proposal after a discovery call.
- No deliverable schedule is published either. What arrives each month, who is on your team, and what you are responsible for are all left to the proposal.
- The "advanced tech stack" and "LLM visibility tools" are referenced but never named, so you cannot tell what tracking you would actually be paying for.
- The headline outcomes are self-reported. $50M+ organic ARR and +78% organic visits are vendor claims with no independent verification on the site.
Who should use Ten Speed
Ten Speed makes sense for funded B2B SaaS and technical companies with real budget that want SEO and LLM visibility outsourced end to end, especially if you sit in one of the eight named verticals. The AEO practice is specified in enough detail to be worth a conversation if getting cited by ChatGPT and Perplexity is an actual line item on your growth plan rather than a nice-to-have.
It is the wrong fit if you are shopping for software you can operate yourself, if your budget is small, or if you need a published price before you will sit through a sales call. Read the blog first: it is the only part of the offer you can evaluate without entering the funnel, and it will tell you quickly whether their thinking matches your situation.
