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Sendcloud vs Shippo
Side-by-side comparison of pricing, features, and trade-offs — which one actually fits your team.
What each tool does
Sendcloud: Sendcloud is the European shipping platform for e-commerce sellers that aggregates carrier rates, automates label printing, and handles branded tracking and returns. Founded in 2012 in the Netherlands, Sendcloud serves over 25,000 European online retailers with focus on multi-carrier shipping across the EU and UK.
Shippo: Shippo is the multi-carrier shipping platform for e-commerce sellers in North America. Founded in 2014, Shippo aggregates rates from USPS, UPS, FedEx, DHL, Canada Post, and dozens of other carriers, letting stores compare rates per shipment and print labels through one dashboard. Over 100,000 small businesses and Shopify Plus brands use Shippo.
Sendcloud vs Shippo at a glance
| Sendcloud | Shippo | |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | Paid | Paid |
| Free tier | No | No |
| Category | operations | operations |
| Best for | Sendcloud is a business tool available at sendcloud | Shippo is a business tool available at goshippo |
| Top strength | European carrier coverage: 80+ carriers, the deepest network in the EU. | Discounted USPS rates: up to 88% off retail rates passed through. |
| Main limitation | US presence is limited: not the right choice for US-only sellers. | Per-label fees on basic tier: high-volume sellers need Professional. |
| Full review | Sendcloud review → | Shippo review → |
Strengths & weaknesses
Sendcloud highlights
Pros- European carrier coverage: 80+ carriers, the deepest network in the EU.
- Negotiated rates: small sellers access discounted rates through Sendcloud's volume.
- Branded customer experience: tracking pages and notifications maintain your brand instead of carrier branding.
- Returns portal: reduces refund volume by offering exchanges and store credit options.
- EU-specific features: customs documentation, VAT handling, EORI numbers for international shipments.
- US presence is limited: not the right choice for US-only sellers.
- Subscription overhead: low-volume sellers may find per-shipment pricing on alternatives cheaper.
- Setup complexity: automation rules and branding take time to configure properly.
- Customer service variations: response times vary by tier and language.
Shippo highlights
Pros- Discounted USPS rates: up to 88% off retail rates passed through.
- Multi-carrier dashboard: USPS, UPS, FedEx, DHL in one interface.
- Easy integrations: 80+ e-commerce platforms and apps.
- Returns portal: built into the dashboard, customer self-service.
- Affordable entry: free tier for low-volume sellers.
- Per-label fees on basic tier: high-volume sellers need Professional.
- UPS/FedEx discounts depend on your own account: less negotiating power than ShipBob's negotiated rates.
- Customer support varies: response times reported as inconsistent.
- International capability limited vs Sendcloud: European shipping less optimized.
Frequently asked questions
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