Comparison · 2026

Nutshell vs HubSpot

Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.

Louis CorneloupFounder, Dupple · Updated 2026-08-19

What each tool does

Nutshell: Nutshell is a CRM for small B2B sales teams with built-in email marketing and a visual pipeline.

HubSpot: HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.

Nutshell vs HubSpot at a glance

	Nutshell	HubSpot
Pricing model	Subscription	Freemium
Starting price	Subscription $19/user/mo (Foundation), $32/user/mo (Growth), $49/user/mo (Pro)	Freemium Free, $20/mo/seat (Starter, $7/seat promo for new customers), $890/mo (Professional, $800/mo promo), $3,600/mo (Enterprise)
Free tier	No	Yes
Category	sales	marketing
Best for	Small B2B sales teams of two to twenty-five people	Small teams wanting a free CRM or enterprises consolidating point tools
Top strength	Email marketing is built into the CRM, eliminating the usual sync headache with a separate tool.	Its free CRM is genuinely usable, with no user or contact expiry and unlimited stored data.
Main limitation	It tops out around 25 users, with limited role hierarchies and territory management.	Upgrading from Starter to Professional jumps sharply, and upper tiers add mandatory onboarding fees.
Full review	Nutshell review →	HubSpot review →

Strengths & weaknesses

Nutshell highlights

Nutshell is a CRM for small B2B sales teams with built-in email marketing and a visual pipeline.

HubSpot highlights

HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.

Which should you pick?

Nutshell: Best for small B2B sales teams of two to twenty-five people who want a CRM with email marketing included; skip it if you plan to scale past a hundred reps.

HubSpot: HubSpot suits small teams wanting a free real CRM and larger companies consolidating several tools on one database, but buying a single hub or having a huge low-engagement contact list gets expensive fast.

Still unsure? Read the deep-dive reviews: Nutshell and HubSpot.

Sources

Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.

Nutshell pricing, checked Sep 2026
HubSpot pricing, checked Sep 2026

Frequently asked questions

Is Nutshell better than HubSpot?

Neither tool is universally better. Nutshell's biggest strength: Email marketing is built into the CRM, eliminating the usual sync headache with a separate tool. HubSpot's: Its free CRM is genuinely usable, with no user or contact expiry and unlimited stored data. The right pick depends on which gaps matter more for your workflow.

Which is cheaper, Nutshell or HubSpot?

Nutshell pricing: $19/user/mo (Foundation), $32/user/mo (Growth), $49/user/mo (Pro). HubSpot pricing: Free, $20/mo/seat (Starter, $7/seat promo for new customers), $890/mo (Professional, $800/mo promo), $3,600/mo (Enterprise).

Can Nutshell replace HubSpot?

For most use cases in the same category, yes, but feature parity varies. Nutshell's main limitation: It tops out around 25 users, with limited role hierarchies and territory management. HubSpot's main limitation: Upgrading from Starter to Professional jumps sharply, and upper tiers add mandatory onboarding fees.

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Nutshell reviewDeep-dive 2026 review

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