Lusha vs Apollo

Side-by-side comparison of pricing, features, and trade-offs. Independent editorial review by Louis Corneloup. Last updated 2026-05-28.

Lusha

Read full Lusha review →

Apollo

Read full Apollo review →

Try Lusha → Try Apollo →

What each tool does

Lusha: Lusha is the B2B contact data platform that gives sales and recruiting teams quick access to business email addresses, direct phone numbers, and company data. Founded in 2016 in Tel Aviv, Lusha has 800,000+ users globally and built its reputation on a fast Chrome extension that overlays contact data on LinkedIn profiles and company websites.

Apollo: Finding the right leads and getting them to respond is the hardest part of B2B sales. You can have the best product in the world, but if your sales team spends half their day hunting for email addresses and the other half manually sending follow-ups, you are leaving revenue on the table.

	Lusha	Apollo
Pricing model	Contact for pricing	Freemium
Starting price	—	Freemium Free, $49/user/mo (Basic), $79/user/mo (Professional)
Free tier	No	Yes
Category	sales	sales
Best for	Lusha is a business tool available at lusha	All-in-one sales intelligence platform to find verified leads, automate outreach & close deals faster
Top strength	Fast Chrome extension : data appears instantly inside LinkedIn.	See review
Main limitation	European data thinner : weaker than Cognism for EMEA.	See review
Full review	Lusha review →	Apollo review →

Lusha highlights

Pros

Fast Chrome extension : data appears instantly inside LinkedIn.
Credit-based pricing : pay for what you use, not for unlimited unused contacts.
Simple UX : easier than enterprise platforms for individual users.
Strong North American data : well-covered for US and Canada prospecting.
Quick onboarding : install extension, start prospecting same day.

Cons

European data thinner : weaker than Cognism for EMEA.
No bundled sequencing : data only; sequencing needs separate tool.
Limited intent data : less than ZoomInfo or Apollo.
Credit-based pricing can frustrate : heavy users burn through allocations fast.

Apollo highlights

Which should you pick?

Choose Lusha if fast chrome extension : data appears instantly inside linkedin..

Choose Apollo if its strengths match your priorities.

Still unsure? Read the deep-dive reviews: Lusha and Apollo.

Frequently asked questions

Is Lusha better than Apollo?

Neither tool is universally better. Lusha excels at fast chrome extension : data appears instantly inside linkedin., while Apollo is stronger on its specific strengths. The right pick depends on which gaps matter more for your workflow.

Which is cheaper, Lusha or Apollo?

Pricing varies by tier — check the linked product pages above for current rates.

Can Lusha replace Apollo?

For most use cases in the same category, yes — but feature parity varies. Lusha's main gap: european data thinner : weaker than cognism for emea..

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