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Lusha vs Apollo
Side-by-side comparison of pricing, features, and trade-offs — which one actually fits your team.
What each tool does
Lusha: Lusha is the B2B contact data platform that gives sales and recruiting teams quick access to business email addresses, direct phone numbers, and company data. Founded in 2016 in Tel Aviv, Lusha has 800,000+ users globally and built its reputation on a fast Chrome extension that overlays contact data on LinkedIn profiles and company websites.
Apollo: Finding the right leads and getting them to respond is the hardest part of B2B sales. You can have the best product in the world, but if your sales team spends half their day hunting for email addresses and the other half manually sending follow-ups, you are leaving revenue on the table.
Lusha vs Apollo at a glance
| Lusha | Apollo | |
|---|---|---|
| Pricing model | Paid | Freemium |
| Starting price | Paid | Freemium Free, $49/user/mo (Basic), $79/user/mo (Professional) |
| Free tier | No | Yes |
| Category | sales | sales |
| Best for | Lusha is a business tool available at lusha | All-in-one sales intelligence platform to find verified leads, automate outreach & close deals faster |
| Top strength | Fast Chrome extension: data appears instantly inside LinkedIn. | Generous free tier: 100 credits per month with basic sequencing is enough to validate whether Apollo |
| Main limitation | European data thinner: weaker than Cognism for EMEA. | See review |
| Full review | Lusha review → | Apollo review → |
Strengths & weaknesses
Lusha highlights
Pros- Fast Chrome extension: data appears instantly inside LinkedIn.
- Credit-based pricing: pay for what you use, not for unlimited unused contacts.
- Simple UX: easier than enterprise platforms for individual users.
- Strong North American data: well-covered for US and Canada prospecting.
- Quick onboarding: install extension, start prospecting same day.
- European data thinner: weaker than Cognism for EMEA.
- No bundled sequencing: data only; sequencing needs separate tool.
- Limited intent data: less than ZoomInfo or Apollo.
- Credit-based pricing can frustrate: heavy users burn through allocations fast.
Apollo highlights
Pros- Generous free tier: 100 credits per month with basic sequencing is enough to validate whether Apollo works for your use case before committing money. Very few competitors offer this.
- Intuitive interface: The UI is clean and well-organized. Most reps can start prospecting within 30 minutes of onboarding. The learning curve for advanced features (sequences, AI scoring) is reasonable.
- Strong Chrome extension: The browser extension pulls contact data directly from LinkedIn profiles, company websites, and Gmail. It works reliably and saves a lot of tab-switching.
- Solid email deliverability tools: Built-in warm-up, per-mailbox sending limits, and deliverability scoring help teams avoid the spam folder. Not as solid as dedicated deliverability platforms, but good enough for most.
Which should you pick?
Choose Lusha if fast chrome extension: data appears instantly inside linkedin.
Choose Apollo if generous free tier: 100 credits per month with basic sequencing is enough to validate whether apollo works for your use case before committing money. very few competitors offer this.
Frequently asked questions
Is Lusha better than Apollo?
Which is cheaper, Lusha or Apollo?
Can Lusha replace Apollo?
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