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Lusha vs Apollo
Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.
What each tool does
Lusha: Lusha is a B2B contact data platform giving sales and recruiting teams verified emails and phone numbers via a Chrome extension.
Apollo: Apollo is an all-in-one sales intelligence platform combining a 275M+ contact database with outreach automation and a dialer.
Lusha vs Apollo at a glance
| Lusha | Apollo | |
|---|---|---|
| Pricing model | Subscription | Freemium |
| Starting price | Subscription $36/mo (lowest published recurring price) | Freemium Free, $49/user/mo (Basic), $99/user/mo (Professional) |
| Free tier | No | Yes |
| Category | sales | sales |
| Best for | Solo SDRs and small sales teams under 20 reps | B2B sales teams of 1-50 reps prospecting mainly in North America |
| Top strength | Its Chrome extension surfaces verified contact data instantly on LinkedIn profiles. | It replaces a separate lead database, outreach tool, and dialer with one consolidated platform. |
| Main limitation | Phone reveals cost far more credits than emails, so heavy phone prospecting burns through allocations fast. | Data accuracy is weaker outside North America, with more bounced emails and bad numbers. |
| Full review | Lusha review → | Apollo review → |
Strengths & weaknesses
Lusha highlights
Pros- Fast Chrome extension: data appears instantly inside LinkedIn.
- Credit-based pricing: pay for what you use, not for unlimited unused contacts.
- Simple UX: easier than enterprise platforms for individual users.
- Strong North American data: well-covered for US and Canada prospecting.
- Quick onboarding: install extension, start prospecting same day.
- European data thinner: weaker than Cognism for EMEA.
- No bundled sequencing: data only; sequencing needs separate tool.
- Limited intent data: less than ZoomInfo or Apollo.
- Credit-based pricing can frustrate: heavy users burn through allocations fast.
Apollo highlights
Pros- Generous free tier: 100 credits per month with basic sequencing is enough to validate whether Apollo works for your use case before committing money. Very few competitors offer this.
- Intuitive interface: The UI is clean and well-organized. Most reps can start prospecting within 30 minutes of onboarding. The learning curve for advanced features (sequences, AI scoring) is reasonable.
- Strong Chrome extension: The browser extension pulls contact data directly from LinkedIn profiles, company websites, and Gmail. It works reliably and saves a lot of tab-switching.
- Solid email deliverability tools: Built-in warm-up, per-mailbox sending limits, and deliverability scoring help teams avoid the spam folder. Not as solid as dedicated deliverability platforms, but good enough for most.
Which should you pick?
Lusha: Lusha suits solo SDRs, recruiters and small sales teams wanting credit-based contact lookup without an enterprise contract, but larger teams needing sequencing or deep European coverage should look elsewhere.
Apollo: Apollo suits B2B sales teams of 1 to 50 reps prospecting mainly in North America who want to consolidate their tech stack, but global data accuracy lags for enterprise buyers.
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Lusha pricing, checked Sep 2026
- Apollo pricing, checked Sep 2026
Frequently asked questions
Is Lusha better than Apollo?
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Can Lusha replace Apollo?
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