Freshworks vs HubSpot
Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.
What each tool does
Freshworks: Freshworks is a family of SaaS apps for support, sales, IT, and marketing sharing one platform layer.
HubSpot: HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.
Freshworks vs HubSpot at a glance
| Freshworks | HubSpot | |
|---|---|---|
| Pricing model | Subscription | Freemium |
| Starting price | Subscription $9/mo (Growth), $39/mo (Pro), $59/mo (Enterprise) | Freemium Free, $20/mo/seat (Starter, $7/seat promo for new customers), $890/mo (Professional, $800/mo promo), $3,600/mo (Enterprise) |
| Free tier | No | Yes |
| Category | customer support | marketing |
| Best for | SMB and mid-market teams replacing several point tools with one vendor | Small teams wanting a free CRM or enterprises consolidating point tools |
| Top strength | It offers real breadth from one vendor with a shared admin center and unified customer record. | Its free CRM is genuinely usable, with no user or contact expiry and unlimited stored data. |
| Main limitation | Freddy AI is metered as an add-on rather than included, and costs multiply across the suite. | Upgrading from Starter to Professional jumps sharply, and upper tiers add mandatory onboarding fees. |
| Full review | Freshworks review → | HubSpot review → |
Strengths & weaknesses
Freshworks highlights
Pros- Platform integration: products work together without third-party connectors.
- Pricing: significantly cheaper than Salesforce + ServiceNow + Zendesk separately.
- Freddy AI across products: same intelligence in support, sales, and IT.
- Strong free tiers: most products have free plans to start.
- Multi-language and global support: works well outside US/EU.
- No individual product leads its category: each is solid, none is the absolute best.
- Bundling complexity: figuring out which suite fits takes work.
- AI maturity lags top competitors: improving but not at Salesforce Einstein or Microsoft Copilot depth.
- Smaller third-party ecosystem: fewer pre-built integrations than Salesforce or Microsoft.
HubSpot highlights
HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.
Which should you pick?
Freshworks: Best for SMB and mid-market teams wanting one reasonably priced vendor across support, IT, and CRM; skip it if you need mature ITIL processes cheaply or included AI.
HubSpot: HubSpot suits small teams wanting a free real CRM and larger companies consolidating several tools on one database, but buying a single hub or having a huge low-engagement contact list gets expensive fast.
Still unsure? Read the deep-dive reviews: Freshworks and HubSpot.
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- HubSpot pricing, checked Sep 2026
Frequently asked questions
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