Comparison · 2026

Freshworks vs HubSpot

Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.

DuppleCompiled from our reviews, see the editorial policy · Updated 2026-08-19

What each tool does

Freshworks: Freshworks is a family of SaaS apps for support, sales, IT, and marketing sharing one platform layer.

HubSpot: HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.

Freshworks vs HubSpot at a glance

Freshworks vs HubSpot: pricing model, strengths and limits
Criterion	Freshworks	HubSpot
Pricing model	Subscription	Freemium
Starting price	Subscription, see the review	From $20/mo
Free tier	No	Yes
Category	customer support	marketing
Best for	SMB and mid-market teams replacing several point tools with one vendor	Small teams wanting a free CRM or enterprises consolidating point tools
Top strength	It offers real breadth from one vendor with a shared admin center and unified customer record.	Its free CRM is genuinely usable, with no user or contact expiry and unlimited stored data.
Main limitation	Freddy AI is metered as an add-on rather than included, and costs multiply across the suite.	Upgrading from Starter to Professional jumps sharply, and upper tiers add mandatory onboarding fees.
Full review	Freshworks review →	HubSpot review →

Strengths & weaknesses

Freshworks highlights

Pros

Platform integration: products work together without third-party connectors.
Pricing: significantly cheaper than Salesforce + ServiceNow + Zendesk separately.
Freddy AI across products: same intelligence in support, sales, and IT.
Strong free tiers: most products have free plans to start.
Multi-language and global support: works well outside US/EU.

Cons

No individual product leads its category: each is solid, none is the absolute best.
Bundling complexity: figuring out which suite fits takes work.
AI maturity lags top competitors: improving but not at Salesforce Einstein or Microsoft Copilot depth.
Smaller third-party ecosystem: fewer pre-built integrations than Salesforce or Microsoft.

HubSpot highlights

HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.

Which should you pick?

Freshworks: Best for SMB and mid-market teams wanting one reasonably priced vendor across support, IT, and CRM; skip it if you need mature ITIL processes cheaply or included AI.

HubSpot: HubSpot suits small teams wanting a free real CRM and larger companies consolidating several tools on one database, but buying a single hub or having a huge low-engagement contact list gets expensive fast.

Still unsure? Read the deep-dive reviews: Freshworks and HubSpot.

Sources

Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.

HubSpot pricingchecked Sep 2026

Frequently asked questions

Which should you pick, Freshworks or HubSpot?

Freshworks: Best for SMB and mid-market teams wanting one reasonably priced vendor across support, IT, and CRM; skip it if you need mature ITIL processes cheaply or included AI. HubSpot: HubSpot suits small teams wanting a free real CRM and larger companies consolidating several tools on one database, but buying a single hub or having a huge low-engagement contact list gets expensive fast. This page does not rank either product.

How do Freshworks and HubSpot prices compare?

Freshworks: Subscription, see the review. HubSpot: From $20/mo. A dollar figure appears only where Dupple has a dated read of the vendor's pricing page; otherwise see each review.

Can Freshworks replace HubSpot?

For most use cases in the same category, yes, but feature parity varies. Freshworks's main limitation: Freddy AI is metered as an add-on rather than included, and costs multiply across the suite. HubSpot's main limitation: Upgrading from Starter to Professional jumps sharply, and upper tiers add mandatory onboarding fees.

Do you have an affiliate relationship with these tools?

We may earn a commission when you sign up through links on this page, at no extra cost to you. The page does not score or rank either product; it sets out their published prices, strengths and limits from our reviews of each. Read our affiliate disclosure.

Freshworks reviewDeep-dive 2026 review

HubSpot reviewDeep-dive 2026 review

Disclosure: some links on this page are affiliate links. We may earn a commission at no extra cost to you. Learn more.