Drip: Drip is the email marketing and automation platform built specifically for e-commerce brands. Founded in 2013, Drip serves over 30,000 stores with email and SMS workflows, segmentation, and revenue attribution designed for online retail rather than general marketing use cases.
Klaviyo: If you run an online store, you've probably heard of Klaviyo . It's the email and SMS marketing platform that built its entire identity around ecommerce, and it shows. Where tools like Mailchimp and Brevo serve a broad audience, Klaviyo was designed from the ground up to pull data from your store, understand customer behavior, and turn that data into targeted campaigns and automated flows that drive revenue.
Drip
Klaviyo
Pricing
Subscription From $39/mo (2,500 contacts)
Freemium Free (250 contacts), scales with list size
Best for
E-commerce marketing automation platform built for online stores, offering email marketing, SMS, and customer data tools to drive repeat purchases
Klaviyo delivers AI-powered email and SMS automation personalizing customer journeys to boost ROI
Visual segmentation : build precise customer segments without code.
Cons
E-commerce only : not designed for service businesses or B2B.
Smaller brand than Klaviyo : less recognition in Shopify ecosystem.
Less polished than Klaviyo's newer features : AI and predictive features less mature.
SMS as add-on : not bundled into base pricing.
Klaviyo highlights
Which should you pick?
Choose Drip if e-commerce-native : built for online retail workflows..
Choose Klaviyo if its strengths match your priorities.
Still unsure? Read the deep-dive reviews: Drip and Klaviyo.
Frequently asked questions
Is Drip better than Klaviyo?
Neither tool is universally better. Drip excels at e-commerce-native : built for online retail workflows., while Klaviyo is stronger on its specific strengths. The right pick depends on which gaps matter more for your workflow.
Which is cheaper, Drip or Klaviyo?
Drip pricing: From $39/mo (2,500 contacts). Klaviyo pricing: Free (250 contacts), scales with list size.
Can Drip replace Klaviyo?
For most use cases in the same category, yes — but feature parity varies. Drip's main gap: e-commerce only : not designed for service businesses or b2b..
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