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Capsule CRM vs HubSpot
Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.
What each tool does
Capsule CRM: Capsule CRM is a simple CRM for small businesses needing contact management, sales pipelines, and basic automation.
HubSpot: HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.
Capsule CRM vs HubSpot at a glance
| Capsule CRM | HubSpot | |
|---|---|---|
| Pricing model | Subscription | Freemium |
| Starting price | Subscription $18/mo (lowest published recurring price) | Freemium Free, $20/mo/seat (Starter, $7/seat promo for new customers), $890/mo (Professional, $800/mo promo), $3,600/mo (Enterprise) |
| Free tier | No | Yes |
| Category | sales | marketing |
| Best for | Small consultancies, agencies, and freelancers wanting contacts, deals, and delivery together | Small teams wanting a free CRM or enterprises consolidating point tools |
| Top strength | Project boards sit beside deals, so client delivery stays in the same tool. | Its free CRM is genuinely usable, with no user or contact expiry and unlimited stored data. |
| Main limitation | Workflow automations and reporting are missing until the Growth tier. | Upgrading from Starter to Professional jumps sharply, and upper tiers add mandatory onboarding fees. |
| Full review | Capsule CRM review → | HubSpot review → |
Strengths & weaknesses
Capsule CRM highlights
Pros- Genuinely simple: small business owners actually use it.
- Predictable pricing: clear tiers, no surprise sales calls.
- Strong Xero/QuickBooks integrations: accounting and sales sync.
- Mobile app works: usable for field sales without compromises.
- UK and Europe friendly: GDPR compliance, regional payment processing.
- Limited automation: workflows simpler than HubSpot or Pipedrive.
- No marketing automation: needs Mailchimp or similar for email campaigns.
- Reports basic: enough for SMB, not enterprise dashboards.
- No native dialer: phone integration via third-party only.
HubSpot highlights
HubSpot is an all-in-one CRM suite with separate marketing, sales, service, content and revenue hubs on shared data.
Which should you pick?
Capsule CRM: Capsule CRM suits small consultancies and agencies that want contacts, deals, and client delivery in one simple place. It is a poor fit for built-in email marketing or automation on the cheapest tier.
HubSpot: HubSpot suits small teams wanting a free real CRM and larger companies consolidating several tools on one database, but buying a single hub or having a huge low-engagement contact list gets expensive fast.
Still unsure? Read the deep-dive reviews: Capsule CRM and HubSpot.
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- HubSpot pricing, checked Sep 2026
Frequently asked questions
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