Last updated: May 2026
What Is Reply?
Reply is the multichannel sales engagement platform combining email sequences, LinkedIn automation, calls, SMS, and AI-powered personalization. Founded in 2014, Reply serves 3,000+ sales teams globally and competes with Outreach, SalesLoft, and Apollo on multichannel outbound.
The pitch is "Outreach features at a fraction of the price." Reply bundles email sequencing, LinkedIn touches, dialer, SMS, and AI-written personalization into one platform that works for small and mid-market sales teams without enterprise pricing.
The product targets SMB and mid-market sales teams running outbound prospecting. Solo founders and small teams find Reply more affordable than Outreach; enterprise sales orgs may prefer Outreach's deeper Salesforce integration.
Try Reply FreeHow Reply Works
Build multichannel sequences: email, LinkedIn (connection requests, messages, profile visits), phone (integrated dialer), SMS, and tasks. Each step triggers on time delays or response conditions. Sequences pause when prospects reply or schedule meetings.
Jason AI, Reply's AI agent, writes personalized first-touch emails based on prospect data and your value propositions. Continuously learns from successful sequences to improve future suggestions. Replaces the need for separate AI writing tools.
Email deliverability tools include warmup, spam testing, and rotation across multiple sending mailboxes. Reply rotates sends across mailboxes to avoid hitting daily limits and triggering spam filters.
Built-in CRM handles lead and deal management, or sync bidirectionally with Salesforce, HubSpot, and Pipedrive. Activity logging surfaces engagement history per contact and account.
Integrations cover Salesforce, HubSpot, Pipedrive, LinkedIn (via Chrome extension), Calendly, Slack, and Zapier for everything else.
Reply Pricing in 2026
Free: 200 emails/month. Trial-grade.
Starter: $59/user/month annually. Email automation, basic features.
Professional: $99/user/month annually. Multichannel, integrations, AI features.
Ultimate: $139/user/month annually. Unlimited contacts, advanced AI, dedicated support.
Annual plans save 20%. Monthly plans available with no commitment.
See Reply PlansWhere Reply Wins
- Affordable multichannel: bundled features at SMB pricing.
- Jason AI: personalization at scale.
- Strong deliverability tools: warmup and rotation included.
- LinkedIn automation: connection requests and messages without separate tool.
- Monthly billing option: no annual commitment required.
Where It Falls Short
- Less polish than Outreach: UI feels older.
- Salesforce integration depth: works but Outreach deeper.
- LinkedIn automation risk: account safety requires conservative settings.
- Email AI lags newer competitors: catching up but not the leader.
Reply vs Outreach vs Apollo vs Lemlist
Outreach is the enterprise default. Better Salesforce integration, much higher price.
Apollo bundles data with sequencing. Better fit if you also need contact database.
Lemlist targets personalization-first email. Smaller scope, similar pricing.
Instantly targets email-only outbound at lower cost.
Who Should Use Reply
SMB and mid-market sales teams: multichannel without enterprise price.
Outbound-heavy sales orgs: email + LinkedIn + dialer in one platform.
Sales teams running LinkedIn outreach: automation built in.
Skip it if: you have under 5 reps (use Apollo or Instantly), need deep Salesforce integration (use Outreach), or do only email outreach (Instantly cheaper).
Frequently Asked Questions
Does Reply automate LinkedIn?
Yes. Connection requests, messages, and profile visits via Chrome extension.
What is Jason AI?
Reply's AI agent that researches prospects and writes personalized outreach copy.
Does Reply warm up email accounts?
Yes natively. Warmup and deliverability tools included.
Can I integrate with Salesforce?
Yes natively with bidirectional sync.
Is monthly billing available?
Yes. Annual saves 20%, monthly has no commitment.
