What Is Apollo?

If your revenue team is still juggling a patchwork of prospecting tools, dialers, email plugins, and spreadsheets, Apollo promises to roll all that into one dashboard. The platform blends a vast B2B contact database with multichannel outreach, real-time call intelligence, and healthy doses of AI—so reps can find, engage, and close buyers without leaving the app. 

At its core sits a constantly refreshed “Living Data Network” of more than 210 million contacts at half-a-million companies, enriched by 65+ filters. Whether you sell to Heads of Marketing in fintech or IT leaders at Series B SaaS, you can slice the data in seconds, push it to a sequence, and watch Apollo handle the busywork. 

[cta text="Sign up for Apollo — free forever"]

Key Features

Living Data Network

The contact engine is Apollo’s heartbeat. Users tap into verified email addresses, direct dials, job-change alerts, technographics, and intent signals, all powered by the platform’s 275 million-strong dataset. Smart filters—industry, headcount growth, funding rounds, NAICS codes—help craft laser-focused lists in minutes. 

Multichannel Sequences

Cold email is only the opener. Apollo lets reps chain emails, phone calls, LinkedIn touches, and manual tasks inside one drag-and-drop sequence builder. The built-in dialer records and transcribes calls, while a new Parallel Dialer option even lets you ring multiple prospects at once to boost connect rates. 

Apollo AI

Generative smarts now live across the platform. Outbound Copilot auto-builds campaigns by pairing your ICP with recommended messaging, while the revamped AI writer (powered by Anthropic Claude 3.5) drafts hyper-personal emails that reference firmographic and intent data. Upcoming Go-to-market AI playbooks will turn those insights into full-funnel workflows.

Call Assistant Seat

Need managers or AEs to review meetings without paying for extra full seats? The free Call Assistant Seat provides pre-meeting insights, video recording, and conversation summaries so teammates can coach deals or pick up hand-offs seamlessly. It is an easy win for cross-functional visibility. 

Workflow Automation & Analytics

If/then workflows now cover enrichment, lead routing, and post-call follow-up. Pair that with freshly redesigned dashboards—Email, Sequence, Deal—and you have a feedback loop that shows which subject lines land and which reps need coaching. Embedded reporting means you rarely leave the page to see performance. 

[cta text="Sign up for Apollo — free forever"]

Pricing

Apollo keeps entry friction low with a forever-Free plan. You get 100 monthly credits, database access, two live sequences, 250 emails per day, basic conversational intelligence, and native integrations with Salesforce and HubSpot. 

Teams that outgrow the cap can choose:

• Basic – $59 per user/month, 2 500 credits, email automation, and standard support.
• Professional – $99 per user/month, 4 000 credits, dialer minutes, A/B testing, and advanced rules.
• Organization – $149 per user/month, 6 000 credits, minimum three users, SSO, custom roles, and priority support. 

Extra credits cost $0.20 each. One email costs one credit; a mobile number costs five. All unused credits expire at the end of your billing cycle, so plan outreach cadence carefully.

FAQ

Is Apollo really free?

Yes. The free tier is feature-rich enough for early-stage founders or solo SDRs: full database access, two active sequences, and 250 daily sends. You only pay when you need more monthly credits or advanced automation.

How accurate is Apollo’s data?

Data comes from Apollo’s Living Data Network, which is updated via multiple public and proprietary sources. While coverage is broad, some users report pockets of stale information—so always verify key contacts before high-stakes outreach. 

Does Apollo integrate with Salesforce and HubSpot?

Absolutely. Two-way sync keeps contacts, activities, and custom fields aligned. A new Salesforce Visualforce embed even surfaces Apollo recommendations inside CRM pages, eliminating tab-switching. 

What happens when I run out of credits?

Sequences pause on credit-gated actions. You can purchase top-up packs at $0.20 per credit or upgrade plans for a higher monthly allowance. Remember, credits reset (and expire) at the start of each billing cycle. 

Is my data safe with Apollo?

Apollo holds ISO 27001 recertification and SOC 2 Type 2 compliance, along with GDPR alignment. Multi-factor authentication and suspicious-login alerts add extra security layers.

In short, Apollo bundles database depth, omnichannel outreach, and modern AI into a single workspace. If you are chasing pipeline without blowing budget on a half-dozen point solutions, it is hard to ignore the pull of this all-in-one, data-fuelled sales cockpit.