Peec AI Review 2026

Last updated: September 2026

What Peec AI Actually Is

Peec AI is an AI search analytics platform built for marketing teams that need to know how their brand appears when people ask ChatGPT, Perplexity, Gemini and Google's AI Mode a real question. Rather than tracking classic blue-link rankings, it measures whether an assistant names you at all, where you sit inside the answer, and how it describes you.

The product launched out of Berlin in early 2025 and scaled quickly, passing 3,000 customers and raising a $21M Series A led by Singular in November 2025. It lives in the category most people now call GEO (generative engine optimization) or AI search visibility, and it is aimed at SEO specialists, in-house marketers and agencies rather than casual users. If you already run rank tracking and content workflows, Peec is designed to be the equivalent dashboard for answer engines.

Tracking Your Brand Across the AI Answer Engines

The core of Peec is prompt-based monitoring. You build a set of prompts that mirror how buyers actually query an assistant (for example, "best CRM for a small agency" or "alternatives to tool X"), and Peec runs them on a schedule across the models you select. Every run is logged as an answer, so you can watch trends over days and weeks instead of guessing from a single screenshot on a single day.

Three headline metrics anchor almost every view:

• Visibility: how often your brand is mentioned across the tracked prompts and models.
• Position: where you land within an answer, since being named first reads very differently from a passing mention at the end.
• Sentiment: whether the model frames you positively, neutrally or negatively.

Coverage is broad. Peec can track up to 13 models, including ChatGPT, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, with specific engines such as GPT-5 Search and Claude Sonnet 4 in the list. Each self-serve plan includes a choice of three models, and volume is expressed as "monthly AI answers," calculated by multiplying your tracked prompts by active models and the checking frequency. That single number (4,500 on Starter, 13,500 on Pro and 31,500 on Advanced) is the honest way to compare plans, because it reflects how much data you actually collect each month rather than a headline prompt count.

The scheduled, repeated sampling is what makes the numbers usable. A one-off query to ChatGPT is noisy, since answers vary run to run, but Peec averages many runs into a trend line you can act on. When a new page ships or a competitor changes its messaging, the movement shows up in the dashboard within days, and you can drill from a topline visibility score down to the individual answers that produced it. That drill-down matters when you need to explain to a stakeholder exactly why a score moved.

What Else It Does

Competitor Benchmarking and Share of Voice

Peec never reports your brand in isolation. It ranks you against the rivals that matter in your market, so you can read share of voice on each prompt and each model. Starter follows a small set of competitors, Pro tracks up to 20 and Advanced up to 50, and the platform will suggest competitors and topics you may have missed based on your brand context. That turns benchmarking from a manual spreadsheet exercise into something the tool maintains for you.

Sources and Citation Tracking

Because assistants cite the pages they read, Peec surfaces which websites and domains feed the answers in your space. You can isolate the sources that appear often and name competitors but not you, which converts a vague "we are invisible in ChatGPT" worry into a concrete list of pages to earn mentions or links from. This is the feature that ties AI visibility back to a normal content, PR and outreach plan.

Prompt Discovery and Management

Setting up prompts is guided rather than blank-page. Peec suggests prompts drawn from your brand context and coverage gaps, generates prompts from keywords, and scores each one for prompt volume (relative demand for the underlying topic, on a 1 to 5 scale). You can organize everything with topics, tags and categories, import in bulk, track sub-brands, and run the same prompts across multiple regions and languages. Ecommerce teams can also upload a product catalog so tracking works at the product level, not just the brand level, which is useful when several SKUs compete for the same recommendation.

Reporting, Exports and Integrations

Reporting is where Peec has built its reputation. Dashboards are clean and shareable, and you can push data out through CSV exports, a Looker Studio connector and an API, which matters for agencies that assemble client decks or blend AI visibility into a wider report. Higher tiers add more projects, more countries and larger crawler-visit allowances for the bot analytics that show how often AI crawlers hit your own site. There is also an assistant, the Peec Agent, that reads your per-project context and answers questions about your data, so a team member can ask why visibility dropped instead of building the pivot table by hand.

Pricing

Pricing checked against Peec AI's own site. Plans and limits change, so confirm before you buy.

Peec is a paid tool with a live demo rather than a permanent free tier, and plans are billed in your local currency (euros shown here). Self-serve pricing runs across three tiers plus a custom Enterprise option:

• Starter, €85/month: 50 prompts, 1 project, a choice of 3 models and 4,500 monthly AI answers.
• Pro, €205/month: 150 prompts, 2 projects, 3 countries, up to 20 competitors and 13,500 monthly AI answers.
• Advanced, €425/month: 350 prompts, 5 projects, 25 languages, up to 50 competitors and 31,500 monthly AI answers.
• Enterprise: custom pricing with unlimited projects, custom prompt setup, granular access levels and dedicated support.

Annual billing lowers the effective monthly rate by roughly 15% on each tier. Every self-serve plan includes three AI models, and tracking additional models is a paid add-on that ranges from about €30 to €140 per model per month depending on the plan. There is also a separate set of agency bundles for teams managing many client brands at once. New users who sign up through the link on this page get 30% off for the first six months.

Who It Is For

Peec fits SEO and content teams that have accepted AI assistants as a real discovery channel and want to measure them with the same rigor as organic search. It suits agencies especially well, thanks to multi-project support, competitor tracking and export-ready reporting, and there is a separate agency track for teams running many client brands under one bundle. Solo operators and very small sites may find the entry price steep for 50 prompts, and anyone who needs many models tracked at once should budget for the add-ons, since three models is the included default on every self-serve plan. It is also worth being clear about scope: Peec measures and reports, so the work of actually improving your presence (new content, digital PR, product pages) still happens in your usual tools. For a marketing team that wants a trustworthy, well-designed read on brand visibility across ChatGPT, Gemini and Perplexity, it is one of the more mature options on the market today.