Interact Review 2026

Last updated: September 2026

What Interact Actually Is

Interact is a quiz builder for marketers who want visitors to do more than read a page and leave. Instead of a static opt-in box, you publish an interactive quiz (a personality test, a product finder, a knowledge check) and use the questions themselves to capture email addresses, segment subscribers, and steer each person toward a relevant recommendation or offer. It lives in the same part of the stack as landing-page and lead-capture tools, but the format is the quiz, and everything else is built around getting people to finish it and hand over an email in return.

The company has been building this single thing since 2014, and the numbers it reports reflect that focus: more than 500,000 customers served, over 100 million leads generated, and a roughly 40% average conversion rate across the quizzes people run. In practice it is used most by course creators, ecommerce brands, coaches, and agencies who care less about raw page views and more about knowing who is on the other end of the click and what to send them next.

The AI Quiz Maker

The feature that separates Interact from a generic form builder is its AI quiz maker. You describe your business or point it at a URL, tell it what you sell and who you are trying to reach, and it drafts a complete quiz: a title, the questions, the answer options, the result categories, and the copy for each outcome page. What is normally an afternoon of staring at a blank editor becomes a first draft you refine rather than invent from scratch.

That matters because the hardest part of a quiz is not the software, it is the logic. A good lead-gen quiz needs questions that feel worth answering and results that feel personal, and getting there by hand takes real effort. Starting from a generated structure lets you spend your time on the parts that actually move conversion, such as tightening the results copy, matching outcomes to specific products or lead magnets, and cutting questions that cause drop-off. You are never locked into the AI draft either. Every element remains fully editable, so the tool behaves like a fast starting point rather than a black box.

What Else It Does

Quiz types and templates

Interact supports the formats people actually use to grow a list. Personality quizzes ("Which _____ are you?") drive shares and completions, scored assessments grade a respondent against a benchmark, product-recommendation quizzes match answers to a specific item in your catalog, and trivia or knowledge checks work for education and engagement. A large library of pre-built templates, organized by industry and goal, gives you a working structure to adapt instead of building from nothing, and the product-recommendation format in particular is where many ecommerce users report their strongest conversion.

Lead capture and segmentation

Every quiz includes a lead-capture step, and the real value shows up in how the answers are used. Because you know what each person chose on the way to their result, you can tag and segment subscribers as they opt in rather than dumping everyone into one undifferentiated list. Someone who took a skincare quiz and landed on "dry skin" can be routed into a matching email sequence automatically, which turns a single quiz into an ongoing segmentation engine rather than a one-time form.

Integrations

Interact connects to the email platforms, CRMs, and marketing tools most of its audience already runs, so captured leads and their segment tags flow straight into the system that sends the follow-up. Integrations are reserved for paid plans, and the depth of what you can connect scales up as you move through the tiers, with the broadest set of advanced integrations sitting on the top plan. For anyone whose email tool is the center of their business, this is the connection that decides whether a quiz is genuinely useful or just a novelty.

Analytics, branding, and design

Paid plans add analytics and conversion tracking so you can see completion rates, where people drop off, and which results are chosen most, which is exactly the data you need to iterate. On design, the editor lets you match a quiz to your brand with custom colors, images, and layout, and white-labeling (removing the Interact branding entirely) becomes available from the Growth plan upward. The free and entry tiers keep the Interact badge in place, which is a fair trade for the price but worth knowing if a clean, fully branded experience matters to you.

Pricing

Interact is freemium, with a genuinely usable free tier and three paid plans. The headline paid prices below reflect annual billing, which is the cheaper option; paying month to month costs more per month. The plans separate mainly on volume (how many quizzes and how many monthly leads) and on which capabilities unlock, such as integrations, white-labeling, and advanced analytics.

• Free ($0): 2 quizzes, up to 100 leads per month, and one team member. You get lead capture and custom design, but no integrations, no analytics, and the Interact branding stays.
• Lite ($27/mo, billed annually): 5 quizzes, 500 monthly leads, and 2 team members. This tier adds email-software integrations, lead segmentation, and branching logic, which is the point where a quiz starts feeding a real email workflow.
• Growth ($53/mo, billed annually): 20 quizzes, 2,000 monthly leads, and 5 team members. It unlocks full white-labeling, advanced analytics, and conversion tracking, making it the natural home for brands running quizzes as a core acquisition channel.
• Pro ($125/mo, billed annually): 50 quizzes, 8,000 monthly leads, and 10 team members, plus 1:1 custom onboarding, priority support, and the most advanced integrations. This is aimed at higher-volume teams and agencies.

The tiering is logical: the free plan is enough to test whether quizzes work for your audience, Lite is the first real workflow plan, Growth is where most serious marketers will land because of white-labeling and conversion tracking, and Pro is a volume-and-support step up rather than a feature leap. The one thing to watch is the monthly-lead ceiling, since a quiz that takes off can push you into the next tier faster than the quiz count does.

Who It Is For

Interact is a strong fit if list growth and segmentation are central to how you sell. Course creators and coaches use it to turn cold traffic into segmented subscribers who get a tailored nurture sequence. Ecommerce brands use product-recommendation quizzes to guide shoppers to the right item and lift conversion at the same time. Agencies use it to run quizzes across multiple clients from one account, which is where the higher team-member limits and white-labeling earn their keep.

It is a weaker fit if you only need a plain contact form, a survey for internal research, or a single static opt-in, since a dedicated form or survey tool will be simpler and cheaper for that. It is also worth being realistic that a quiz is only as good as its questions and results copy, so the AI draft and templates shorten the work but do not remove the need to think about the offer. For marketers who lean into the format, though, Interact is one of the most focused and polished options in the category, and the free plan makes it easy to prove out before spending anything.