Last updated: September 2026
What Copper Actually Is
Copper is a CRM built specifically for teams that live in Google Workspace. Instead of asking you to open a separate app, it works inside Gmail and Google Calendar, automatically capturing contacts, logging emails, and surfacing deal context right where you already work. For a small business that runs on Google, that native fit is the whole appeal.
It handles the CRM basics, contacts, pipelines, tasks, and reporting, without the heaviness of an enterprise system.
Try Copper Get started →The Feature That Sets It Apart: It Lives in Gmail
Most CRMs fail because people forget to update them. Copper solves that by embedding in Gmail and auto-logging your emails and contacts, so the record stays current as a byproduct of doing your job. You manage deals and see customer history without leaving your inbox, which is why adoption tends to stick where other CRMs gather dust.
What Else It Does
Pipeline Management
Visual pipelines let you track deals through stages, with tasks and reminders so nothing slips between follow-ups.
Automation
Routine steps like data entry, reminders, and stage updates can be automated, cutting the busywork that usually drags a CRM down.
Reporting
Dashboards show pipeline health and activity, so a founder or sales lead can see where deals stand without building reports by hand.
Pricing
Copper is a paid subscription with a free trial, priced per user across tiers that add automation, reporting, and integrations. The trial is enough to judge whether the Google fit works for your team.
Who It Is For
Copper fits small and mid-size businesses that run on Google Workspace and want a CRM their team will actually use. If your company is on Microsoft or wants a heavily customized enterprise CRM, other tools fit better. If Gmail is your command center, Copper meets your team where they already are.
Does Copper integrate with Google Workspace?
Yes. Copper is built for Google Workspace and works inside Gmail and Google Calendar, auto-logging emails and contacts.
Is Copper good for small businesses?
Yes. It focuses on the CRM basics with automation and reporting, without the complexity of an enterprise system, which suits small and mid-size teams.
Does Copper log emails automatically?
Yes. It captures contacts and logs email activity automatically from Gmail, so the CRM stays current without manual entry.
