SE Ranking vs Semrush
Side-by-side comparison of pricing, features, and trade-offs, and which one actually fits your team.
What each tool does
SE Ranking: SE Ranking is an all-in-one SEO platform offering rank tracking, site audits, backlink monitoring, and keyword research at lower cost than Semrush.
Semrush: Semrush is an all-in-one SEO and marketing platform covering keyword research, site audits, backlinks and AI search visibility.
SE Ranking vs Semrush at a glance
| SE Ranking | Semrush | |
|---|---|---|
| Pricing model | Subscription | Freemium |
| Starting price | Subscription €87.20/mo (Core, annual), €188/mo (Growth, annual), 14-day free trial | Freemium Free, SEO, Starter, Pro+ and Advanced plans plus custom Enterprise pricing (prices vary by region, see the Semrush pricing page) |
| Free tier | No | Yes |
| Category | seo | seo |
| Best for | Agencies and small in-house teams whose month revolves around rankings and reporting | In-house SEO teams and agencies needing search plus AI visibility tracking |
| Top strength | Its rank tracker checks 2,000 keywords daily on the entry plan alone. | AI-search visibility tracks brand mentions across ChatGPT, Perplexity, Gemini and Claude as a first-class feature. |
| Main limitation | Its backlink and keyword indexes are smaller than Semrush's or Ahrefs', thinner for deep competitive digs. | Pricing is high, with extra seats and gated features pushing costs well past the sticker plan. |
| Full review | SE Ranking review → | Semrush review → |
Strengths & weaknesses
SE Ranking highlights
SE Ranking is an all-in-one SEO platform offering rank tracking, site audits, backlink monitoring, and keyword research at lower cost than Semrush.
Semrush highlights
Semrush is an all-in-one SEO and marketing platform covering keyword research, site audits, backlinks and AI search visibility.
Which should you pick?
SE Ranking: SE Ranking suits agencies and small in-house teams whose month revolves around rank tracking, audits, and client reporting, but it lacks Semrush's index depth, and add-ons can push the bill past sticker price.
Semrush: Semrush suits in-house SEO teams and agencies with real budget wanting one platform for search, AI visibility and content, but small sites or single-purpose needs are cheaper served elsewhere.
Still unsure? Read the deep-dive reviews: SE Ranking and Semrush.
Frequently asked questions
Is SE Ranking better than Semrush?
Which is cheaper, SE Ranking or Semrush?
Can SE Ranking replace Semrush?
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